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Industry marketing manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Abhijit Roy,

Abhijit Roy

Below we've compiled a list of the most critical industry marketing manager skills. We ranked the top skills for industry marketing managers based on the percentage of resumes they appeared on. For example, 13.2% of industry marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an industry marketing manager needs to be successful in the workplace.

15 industry marketing manager skills for your resume and career

1. Digital Marketing

Here's how industry marketing managers use digital marketing:

Manage the GTM strategy and tactical implementation of digital marketing initiatives, branding & awareness and administration of metric analysis.
Contracted by leading agency to evolve digital capabilities and create formal digital marketing practice/division at the agency.

2. Project Management

Here's how industry marketing managers use project management:

Project management in developing a preliminary life-cycle cost model.
Project management to control cost to budget and customer requirements

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how industry marketing managers use business development:

Developed and/or reviewed statements of work for Business Development /Marketing, to ensure accuracy.
Managed business development of automotive R & D to identify evolving interconnection needs.

4. Integrated Marketing

Here's how industry marketing managers use integrated marketing:

Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
Led global promotional decisions managing integrated marketing campaigns, ultimately increasing awareness and generating business in key and emerging markets.

5. Marketing Campaigns

Here's how industry marketing managers use marketing campaigns:

Develop, execute and measure strategic lead generation marketing campaigns targeting contractors.
Provided leadership for very successful sales and marketing campaigns, increasing sales 168%.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how industry marketing managers use product development:

Worked closely with the product development group of an industrial/automotive catalyst manufacturer to redesign their new product development and launch process.
Directed Phase-2 product development, formulated new distribution strategy and created comprehensive revenue models for bundled service/product solution.

7. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how industry marketing managers use demand generation:

Interfaced with strategic alliance partners to develop demand generation campaigns.
Collaborated with the technical team on product images and messaging and with field marketing on demand generation activity.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how industry marketing managers use market research:

Developed industry, competitive and market research to assess strategies and to identify ongoing marketing opportunities.
Authored over 20 comprehensive market research reports covering the interactive entertainment industry.

9. Marketing Mix

Here's how industry marketing managers use marketing mix:

Led yearly strategic and tactical planning process (Marketing Powerhouse) including updating strategic imperatives, marketing mix and budget allocation.
Ensured business resources and tactical marketing mix delivered on the strategic objectives and generated incremental and profitable growth.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how industry marketing managers use crm:

Be functional lead in CRM, participating in end-to-end business process analysis/design and participating on cross-functional operations team.
Designed CRM including loyalty program, database management and touch-point optimization to leverage the product offerings and value

11. Channel Marketing

Here's how industry marketing managers use channel marketing:

Managed the team responsible for the support of channel marketing activities.
Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.

12. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how industry marketing managers use cloud:

Designed/executed channel marketing programs that increased sales of Microsoft Server & cloud solutions.
Led product development and business development of emerging mobile and cloud solutions.

13. Customer Satisfaction

Here's how industry marketing managers use customer satisfaction:

Performed competitive and market analyses down to regional levels - providing insights to increase market share and enhance customer satisfaction enhancements.
Created and delivered many nationwide events, staying within budget and achieving high-customer satisfaction scores.

14. Facebook

Here's how industry marketing managers use facebook:

Assist in maintaining of social media such as Facebook, MySpace, and Twitter.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.

15. Market Trends

Here's how industry marketing managers use market trends:

Reported to the President of the company every month on sales, market trends and profit goals.
Present market trends and forecasting assumptions and findings to executive leadership.

What skills help Industry Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on industry marketing manager resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What soft skills should all industry marketing managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for industry marketing managers?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What industry marketing manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young industry marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of industry marketing manager skills to add to your resume

The most important skills for an industry marketing manager resume and required skills for an industry marketing manager to have include:

Digital Marketing
Project Management
Business Development
Integrated Marketing
Marketing Campaigns
Product Development
Demand Generation
Market Research
Marketing Mix
CRM
Channel Marketing
Cloud
Customer Satisfaction
Facebook
Market Trends
Aerospace

Content Marketing
Product Management
Cost Savings
Lead Generation
Go-To-Market Strategy
Revenue Growth
Business Plan
Value Proposition
ROI
Competitive Landscape
Sales Training
Trade Shows
Marketing Collateral
Competitive Analysis
Gross Margin
Content Development

Americas
Market Penetration
Product Line
Cloud Computing
Manufacturing Industry
OEM
Vertical Market
Strategic Partnerships
Press Releases
Video Conferencing
Sales Tools
Strategic Plan
Brand Awareness
Direct Reports
ERP

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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