What does an industry marketing manager do?
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
Industry marketing manager responsibilities
Here are examples of responsibilities from real industry marketing manager resumes:
- Manage marketing budget and ongoing campaign/event ROI tracking.
- Lead product development and business development of emerging mobile and cloud solutions.
- Develop new marketing automation for ongoing lead generation, marketing and CRM database and direct mail marketing system.
- Create direct mail catalogs & email marketing: product selection, layout, and promotions while tracking ROI.
- Create behavioral segmentation for frequency businesses using CRM data.
- Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
- Provide statistical analysis and technical responses to customer RFQ.
Industry marketing manager skills and personality traits
We calculated that 13% of Industry Marketing Managers are proficient in Digital Marketing, Project Management, and Business Development. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Industry Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 13%
Manage the GTM strategy and tactical implementation of digital marketing initiatives, branding & awareness and administration of metric analysis.
- Project Management, 10%
Project management in developing a preliminary life-cycle cost model.
- Business Development, 9%
Developed and/or reviewed statements of work for Business Development /Marketing, to ensure accuracy.
- Integrated Marketing, 7%
Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
- Marketing Campaigns, 5%
Develop, execute and measure strategic lead generation marketing campaigns targeting contractors.
- Product Development, 4%
Worked closely with the product development group of an industrial/automotive catalyst manufacturer to redesign their new product development and launch process.
Most industry marketing managers use their skills in "digital marketing," "project management," and "business development" to do their jobs. You can find more detail on essential industry marketing manager responsibilities here:
Analytical skills. The most essential soft skill for an industry marketing manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an industry marketing manager resume shows how their duties depend on analytical skills: "initiated outreach of product development to approach a wide variety of partners to existing databases. "
Communication skills. Another essential skill to perform industry marketing manager duties is communication skills. Industry marketing managers responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Industry marketing managers also use communication skills in their role according to a real resume snippet: "advised management on internal and external communications issues; managed press releases, media and print advertisements. "
Creativity. industry marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to industry marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An industry marketing manager resume example shows how creativity is used in the workplace: "collaborated with creative design teams, agency, and partner resources to continually improve roi using data and insights. "
Organizational skills. For certain industry marketing manager responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of an industry marketing manager rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what industry marketing managers do: "provided strategic planning and organizational direction including development of direct messaging to achieve short/long-term direct go-to-market plans. "
The three companies that hire the most industry marketing managers are:
- Deloitte60 industry marketing managers jobs
- Salesforce52 industry marketing managers jobs
- Iron Mountain7 industry marketing managers jobs
Compare different industry marketing managers
Industry marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, industry marketing manager responsibilities require skills like "cloud," "aerospace," "cost savings," and "business plan." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "email marketing," "kpis," and "patients." This difference in skills reveals the differences in what each career does.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, industry marketing managers make the biggest average salary, $119,499, in the construction industry.senior managers of marketing tend to reach similar levels of education than industry marketing managers. In fact, senior managers of marketing are 2.2% more likely to graduate with a Master's Degree and 0.9% less likely to have a Doctoral Degree.Industry marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, industry marketing manager responsibilities are more likely to require skills like "product development," "cloud," "customer satisfaction," and "aerospace." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "b2b marketing," "grass," and "email marketing." These differences highlight just how different the day-to-day in each role looks.
Managers, field marketing may earn a lower salary than industry marketing managers, but managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. On the other hand, industry marketing managers receive higher pay in the construction industry, where they earn an average salary of $119,499.managers, field marketing earn lower levels of education than industry marketing managers in general. They're 7.5% less likely to graduate with a Master's Degree and 0.9% less likely to earn a Doctoral Degree.Industry marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
The required skills of the two careers differ considerably. For example, industry marketing managers are more likely to have skills like "demand generation," "customer satisfaction," "aerospace," and "product management." But a marketing strategist is more likely to have skills like "email marketing," "social media marketing," "content strategy," and "powerpoint."
Marketing strategists make a very good living in the technology industry with an average annual salary of $100,214. On the other hand, industry marketing managers are paid the highest salary in the construction industry, with average annual pay of $119,499.When it comes to education, marketing strategists tend to earn similar degree levels compared to industry marketing managers. In fact, they're 3.1% less likely to earn a Master's Degree, and 1.0% less likely to graduate with a Doctoral Degree.Industry marketing manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Even though a few skill sets overlap between industry marketing managers and marketing supervisors, there are some differences that are important to note. For one, an industry marketing manager might have more use for skills like "project management," "integrated marketing," "demand generation," and "crm." Meanwhile, some responsibilities of marketing supervisors require skills like "customer service," "excellent interpersonal," "payroll," and "powerpoint. "
The retail industry tends to pay the highest salaries for marketing supervisors, with average annual pay of $77,363. Comparatively, the highest industry marketing manager annual salary comes from the construction industry.marketing supervisors reach lower levels of education compared to industry marketing managers, in general. The difference is that they're 7.6% more likely to earn a Master's Degree, and 1.2% less likely to graduate with a Doctoral Degree.Types of industry marketing manager
Updated January 8, 2025
