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What is an industry sales manager and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Bill Thorne

Industry sales managers are specialists responsible for overseeing an organization's industrial sales to meet revenue targets and profit margins. These executives must assess each market's needs and provide recommendations for strategies that would boost the company's revenues.

As an industry sales specialist, you must achieve client satisfaction by maintaining an appropriate level of customer service for all of your industrial sales activities. You must also implement a variety of sales programs to facilitate sales while also implementing market strategies to meet all budget goals.

As you work towards becoming an industry sales manager, note that sales managers in the industry typically have a background in business, marketing, or management. Meanwhile, you have to have customer service skills, business development skills, sales, and apt decision-making skills. Industry sales managers earn an average of $26.16 per hour or total yearly compensation of $54,403.

What general advice would you give to an industry sales manager?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreIndustry Sales ManagerUS Average
Salary
6.6

Avg. Salary $84,766

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 15.73%

male 84.27%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

Industry sales manager career paths

Key steps to become an industry sales manager

  1. Explore industry sales manager education requirements

    Most common industry sales manager degrees

    Bachelor's

    68.6 %

    Associate

    13.8 %

    Master's

    9.8 %
  2. Start to develop specific industry sales manager skills

    SkillsPercentages
    Customer Satisfaction9.17%
    CRM9.09%
    Sales Process5.96%
    Account Management4.88%
    Trade Shows4.79%
  3. Complete relevant industry sales manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New industry sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an industry sales manager based on U.S. Bureau of Labor Statistics data and data from real industry sales manager resumes.
  4. Research industry sales manager duties and responsibilities

    • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
    • Provide operational leadership including strategic planning, resource allocation, forecasting, ROI, and budget optimization.
    • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
    • Develop strategic territory and marketing plans, formulate RFP responses, provide international expertise on sales calls.
  5. Apply for industry sales manager jobs

    Now it's time to start searching for an industry sales manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first industry sales manager job

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Average industry sales manager salary

The average industry sales manager salary in the United States is $84,766 per year or $41 per hour. Industry sales manager salaries range between $58,000 and $123,000 per year.

Average industry sales manager salary
$84,766 Yearly
$40.75 hourly

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How do industry sales managers rate their job?

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Industry sales manager reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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A zippia user wrote a review on Jan 2020
Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone

Cons

I like everything


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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