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The differences between industry sales managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an industry sales manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $84,766 average annual salary of an industry sales manager.
The top three skills for an industry sales manager include customer satisfaction, CRM and sales process. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Industry Sales Manager | National Sales Manager | |
| Yearly salary | $84,766 | $102,742 |
| Hourly rate | $40.75 | $49.40 |
| Growth rate | 5% | 5% |
| Number of jobs | 117,756 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Industry sales managers are professionals who are responsible for supervising all industrial sales of an organization to achieve revenue goals and profit in sales. These managers must analyze all requirements of individual market areas and recommend strategies that will improve profits for the organization. They must maintain an optimal level of customer service for all their industrial sales activities to ensure customer satisfaction. Industry sales managers must also implement various sales programs to facilitate sales while executing market strategies to reach all budget objectives.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Industry sales managers and national sales managers have different pay scales, as shown below.
| Industry Sales Manager | National Sales Manager | |
| Average salary | $84,766 | $102,742 |
| Salary range | Between $58,000 And $123,000 | Between $67,000 And $155,000 |
| Highest paying City | San Francisco, CA | Hartford, CT |
| Highest paying state | California | Washington |
| Best paying company | Microsoft | NetApp |
| Best paying industry | Utilities | Manufacturing |
There are a few differences between an industry sales manager and a national sales manager in terms of educational background:
| Industry Sales Manager | National Sales Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between industry sales managers' and national sales managers' demographics:
| Industry Sales Manager | National Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 84.3% Female, 15.7% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |