Post job

What does an information technology product manager do?

Updated January 8, 2025
8 min read

An information technology product manager is responsible for developing technical solutions for business requirements in meeting revenue goals and achieving the highest customer satisfaction. Information technology product managers conduct data and statistical analysis to determine current market trends and identify technology opportunities to monitor product activities and increase the brand's image to various market platforms. An information technology product manager evaluate the stability and efficiency of technological advancements to determine methods for product creation and optimization.

On this page

Information technology product manager responsibilities

Here are examples of responsibilities from real information technology product manager resumes:

  • Manage data warehouse and ERP reporting for operations and finance/forecasting groups.
  • Manage multimedia infrastructure products and projects from design to implementation to disposition.
  • Manage application portfolio and development projects while delivering on-time and on-budget by utilizing SDLC standards and methodologies.
  • Manage external client expectations and develop trusted relationships with national retailers in delivering an API base SaaS application.
  • Manage requirements elicitation and documentation process, facilitate all business-facing relate activities as well as be the product SME.
  • Manage deployment of SaaS financial aid management solution to clients in higher education, including for-profit and non-profit institutions.
  • Lead subject matter experts to map data and java developers to code an API that transfer the data between systems.
  • Better documentation of user perceivable features at the end of every sprint.
  • Deliver sprint narratives on a bi-weekly basis to assist with metrics tracking.
  • Work closely with internal and external auditors to ensure SOx compliance are meet.
  • Work closely with developers and QA in the design and testing of new releases.
  • Improve overall process of adding, releasing, updating and correcting database files and systems in network.
  • Evaluate various CRM solutions and develop and deploy a custom CRM solution for use by the team.
  • Market studies, pricing, forecasting, testing, and implementing QA best practices are top priorities.
  • Organize multi-million dollar upgrades to transform the ERP system from mature and heavily customize applications to the latest technology solutions.

Information technology product manager skills and personality traits

We calculated that 9% of Information Technology Product Managers are proficient in Product Management, Project Management, and Lifecycle Management. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Information Technology Product Managers that have these skills listed on their resume here:

  • Product Management, 9%

    Recognized for leadership of development of the first IT Product Management Competency Center.

  • Project Management, 8%

    Led U.S. based PHP development team in developing PCI compliant customized solutions utilizing Agile/Scrum project management.

  • Lifecycle Management, 6%

    Manage strategic planning, project idea generation, product development, project prioritization and product lifecycle management of several products concurrently.

  • Java, 5%

    Deployed advanced integration and security frameworks; implemented Security Assertion Markup Language 2.0 (SAML) authentication using Java framework.

  • User Stories, 5%

    Created user stories as the basis for client requirements and defects and tracked in Pivotal.

  • Product Roadmap, 4%

    Developed and implemented product roadmap based on company's business, competitive analyses and market insights.

Common skills that an information technology product manager uses to do their job include "product management," "project management," and "lifecycle management." You can find details on the most important information technology product manager responsibilities below.

Creativity. To carry out their duties, the most important skill for an information technology product manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Information technology product managers often use creativity in their day-to-day job, as shown by this real resume: "designed the closed-loop planning integration between i2 rhythm factory planner and 3m internally developed production and inventory management systems"

Interpersonal skills. Another soft skill that's essential for fulfilling information technology product manager duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to an information technology product manager resume, here's how information technology product managers can utilize interpersonal skills in their job responsibilities: "maintained excellent interpersonal, communication, and team building skills. "

Organizational skills. information technology product managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to information technology product manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An information technology product manager resume example shows how organizational skills is used in the workplace: "led an hr organizational design project for a major consumer products company. "

Analytical skills. For certain information technology product manager responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of an information technology product manager rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what information technology product managers do: "lead subject matter experts to map data and java developers to code an api that transferred the data between systems. "

Communication skills. A commonly-found skill in information technology product manager job descriptions, "communication skills" is essential to what information technology product managers do. Information technology product manager responsibilities rely on this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." You can also see how information technology product manager duties rely on communication skills in this resume example: "provided telecommunication engineering for products supported for intel's communication infrastructure. "

All information technology product manager skills

The three companies that hire the most information technology product managers are:

Compare different information technology product managers

Information technology product manager vs. Media manager

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

If we compare the average information technology product manager annual salary with that of a media manager, we find that media managers typically earn a $14,405 lower salary than information technology product managers make annually.Even though information technology product managers and media managers are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require project management, html, and crm in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between information technology product managers and media manager. For instance, information technology product manager responsibilities require skills such as "product management," "lifecycle management," "java," and "user stories." Whereas a media manager is skilled in "digital marketing," "kpis," "media planning," and "media management." This is part of what separates the two careers.

Media managers really shine in the automotive industry with an average salary of $108,113. Comparatively, information technology product managers tend to make the most money in the hospitality industry with an average salary of $122,619.On average, media managers reach lower levels of education than information technology product managers. Media managers are 6.5% less likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

Information technology product manager vs. Product lead

A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.

A career as a product lead brings a higher average salary when compared to the average annual salary of an information technology product manager. In fact, product leads salary is $7,948 higher than the salary of information technology product managers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both information technology product managers and product leads have skills such as "product management," "project management," and "lifecycle management. "

Each career also uses different skills, according to real information technology product manager resumes. While information technology product manager responsibilities can utilize skills like "infrastructure," "business stakeholders," "application development," and "software development," product leads use skills like "architecture," "digital marketing," "cloud," and "product design."

Product leads earn a higher average salary than information technology product managers. But product leads earn the highest pay in the hospitality industry, with an average salary of $129,039. Additionally, information technology product managers earn the highest salaries in the hospitality with average pay of $122,619 annually.Average education levels between the two professions vary. Product leads tend to reach similar levels of education than information technology product managers. In fact, they're 4.1% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

Information technology product manager vs. Web manager

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

On average scale, web managers bring in lower salaries than information technology product managers. In fact, they earn a $28,184 lower salary per year.information technology product managers and web managers both have job responsibilities that require similar skill sets. These similarities include skills such as "project management," "html," and "qa," but they differ when it comes to other required skills.

The required skills of the two careers differ considerably. For example, information technology product managers are more likely to have skills like "product management," "lifecycle management," "java," and "user stories." But a web manager is more likely to have skills like "digital marketing," "wordpress," "html css," and "b testing."

Most web managers achieve a lower degree level compared to information technology product managers. For example, they're 5.3% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

Information technology product manager vs. Product director

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Product directors average a higher salary than the annual salary of information technology product managers. The difference is about $38,030 per year.While their salaries may vary, information technology product managers and product directors both use similar skills to perform their duties. Resumes from both professions include skills like "product management," "project management," and "lifecycle management. "

Even though a few skill sets overlap between information technology product managers and product directors, there are some differences that are important to note. For one, an information technology product manager might have more use for skills like "user stories," "infrastructure," "business stakeholders," and "application development." Meanwhile, some responsibilities of product directors require skills like "product design," "product vision," "kpis," and "market research. "

Product directors enjoy the best pay in the internet industry, with an average salary of $155,810. For comparison, information technology product managers earn the highest salary in the hospitality industry.product directors reach similar levels of education compared to information technology product managers, in general. The difference is that they're 4.2% more likely to earn a Master's Degree, and 1.7% more likely to graduate with a Doctoral Degree.

Types of information technology product manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs