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Initiative Company Logo

Working At Initiative

Zippia Score 4.7

Initiative

Initiative Jobs

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Initiative Overview

Industry

Professional Services

Organization Type

Private

Employees

1,000 - 10,000

Headquarters

New York, NY

Website

initiative.com

Website

initiative.com



Founded in

1975

Revenue

$100M - $1B

Key People

Alec Gerster (CEO)

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About Initiative

Initiative is a full service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and activating on cultural data signals - Cultural Velocity ™ - creates relevant, long-lasting consumer connections tha...

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Initiative is a full service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and activating on cultural data signals - Cultural Velocity ™ - creates relevant, long-lasting consumer connections tha...

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Is This Your Company?

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Initiative Employees

  • -
    Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

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Gender

Female

51.5%

Male

46.0%

Unknown

2.5%
Ethnicity

White

71.6%

Hispanic or Latino

14.2%

Asian

11.2%

Unknown

2.2%

Black or African American

0.7%
Languages Spoken

Spanish

43.6%

French

15.4%

Mandarin

5.1%

Korean

5.1%

Arabic

5.1%

Russian

5.1%

Portuguese

2.6%

Vietnamese

2.6%

Romanian

2.6%

Greek

2.6%

Somali

2.6%

Gujarati

2.6%

Hindi

2.6%

Italian

2.6%

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Anonymously rate Initiative as an employer

Initiative Careers

Average Length of Employment
Maxus 2.6 years
Ogilvy 2.5 years

Initiative

2.5 years
OMD 2.2 years
Carat Global 1.8 years
UM Worldwide 1.8 years
Top Employers Before Initiative
Mind Share 10.7%
OMD 9.5%
PHD 7.1%
Grey Group 6.0%
Gap 4.8%
Ogilvy 4.8%
Verizon 3.6%
WESTWAYNE 3.6%
Doner 3.6%
Walgreens 3.6%
Top Employers After Initiative
OMD 9.1%
Mind Share 9.1%
ID Media 5.7%
PHD 4.5%
GroupM 4.5%
Doner 3.4%
Cargill 3.4%
Wyeth 3.4%
RPA 3.4%
Sony 3.4%

Initiative Employees Education

Schools

California State University - Northridge

9.6%

Syracuse University

8.4%

Reedley College

8.4%

Temple University

6.0%

California State Polytechnic University - Pomona

4.8%

Boston University

4.8%

New York University

4.8%

University of California - Davis

4.8%

Northeastern University

4.8%

University of Texas at Austin

4.8%

Ball State University

4.8%

University of Georgia

4.8%

State University of New York Oneonta

3.6%

Fresno City College

3.6%

University of California - San Diego

3.6%

California State University - Fullerton

3.6%

University of California - Los Angeles

3.6%

Drexel University

3.6%

California State University - Fresno

3.6%

Loyola Marymount University

3.6%
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Majors

Communication

18.0%

Business

17.6%

Marketing

14.4%

Advertising

7.2%

Management

5.4%

Psychology

4.5%

Public Relations

4.5%

Political Science

3.6%

Accounting

3.2%

Entertainment Business

2.7%

Finance

2.7%

Computer Science

1.8%

Elementary Education

1.8%

Economics

1.8%

English

1.8%

Criminal Justice

1.8%

Human Resources Management

1.8%

Information Technology

1.8%

History

1.8%

Sociology

1.8%
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Degrees

Bachelors

56.1%

Masters

20.0%

Other

15.2%

Certificate

3.0%

Associate

3.0%

Doctorate

1.8%

Diploma

0.9%
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How Would You Rate Working At Initiative?

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Initiative Employee Political Affiliation

Democratic Party

63.2%

Republican Party

31.6%

Minnesota Democratic–Farmer–Labor Party

5.3%

Employee Political Donations

Name Job Title Party Donation
Susan JagersPrincipal $21,705Democratic Party
Tracy SabettaPrincipal $15,705Democratic Party
Troy CarlsonPresident/Chief Executive Officer $2,750Republican Party
John YpmaPresident $1,500Republican Party
Kendra KingAdvertising Media Consultant $1,500Democratic Party
Mima NedelcovychPresident/Chief Executive Officer $1,000Republican Party
David JohnsOwner $1,000Republican Party
Charles KIMMarketing Vice President $1,000Democratic Party
Terri CowardMedia Supervisor $560Democratic Party
Karen KalvassSales Person $500Republican Party
Megan BowmanVice-President $500Democratic Party
Terri AndersonManager $460Democratic Party
Art MenesesLawyer $426Democratic Party
Michael RubingerChief Executive Officer $250Republican Party
Diane HydenAssociate Director $250Democratic Party
Lauren CriglerInternational Health $250Democratic Party
Nicole DupreAdministrator $116Democratic Party
Estelle BrouwerManager $100Democratic Party
Don HickmanVice President $100Minnesota Democratic–Farmer–Labor Party
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Initiative Salaries

  • -
    Salary Score
We calculated the salary score by comparing the salaries of specific positions within a given company against other similar positions at other similar companies.
Managing DirectorNew York, NY $250,000
Executive Vice PresidentNew York, NY $250,000
Managing DirectorChicago, IL $230,000
Global DirectorNew York, NY $186,092
Advertising & Promotion ManagerLos Angeles, CA $165,000
Vice President, StrategyNew York, NY $160,000
Vice President ResearchNew York, NY $145,000
Associate DirectorNew York, NY $140,000
Vice President ResearchLos Angeles, CA $115,000
Associate Director Of CommunicationsNew York, NY $105,000
Associate DirectorLos Angeles, CA $100,000
Analytical ManagerNew York, NY $98,000
Analytical ManagerNew York, NY $96,200
Analytical ManagerNew York, NY $96,200
Corporate ManagerBoston, MA $95,000
Corporate ManagerBoston, MA $95,000
Associate Media DirectorLos Angeles, CA $85,000
Senior AnalystNew York, NY $77,000
Media SupervisorNew York, NY $76,800
Media SupervisorNew York, NY $73,000
Senior AnalystNew York, NY $70,000
Analytical ManagerLos Angeles, CA $65,000
Performance AnalystNew York, NY $60,000
Media PlannerLos Angeles, CA $52,000
Analytical Laboratory AnalystLos Angeles, CA $50,000
Communications CoordinatorWashington, DC $45,000
Communications CoordinatorWashington, DC $45,000

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Initiative Employment Videos

100,000 Opportunities Initiative - Phoenix

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Initiative Stock Performance

  • -
    Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Revenue

$100M - $1B

Net Income

-

Market Cap

-

Total Equity

-

Total Assets

-

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Initiative Competitors

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You can find out what it is like to work at Initiative, also known as INITIATIVE MEDIA WORLDWIDE, Initiative, Initiative Media Worldwide, Initiative Media Worldwide Inc and Initiative Media, LLC.

Zippia gives an in-depth look into the details of Initiative, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Initiative. The employee data is based on information from people who have self-reported their past or current employments at Initiative. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Initiative and its employees or that of Zippia.