Insight Catastrophe Group CEO and leadership

Craig Bissell, CPA is a Chief Financial Officer at Insight Catastrophe Group and Chief Accounting Officer at Insight Catastrophe Managers, LLC and is based in Tallahassee, Florida. He has worked as Audit Manager at KPMG US, CFO at First Home Insurance, and Vice President - Reinsurance Broker at Aon. Craig studied at University of North Florida between 1981 and 1984 and Ohio University between 1975 and 1978.

Senior financial executive with over 20-year career in running corporations, portfolio and risk management, solutions technology and sales. CFO experience with combination of business development and strategic initiatives from diverse base of clients. Successfully built and led company departments/teams while building innovations into company's business.

Recognized in the industry through various client assignments, publications and speaking engagements.

Sample Career Achievements

• Led corporate takeover strategy for company to acquire competitor 4x its size

• Multi-million dollar annual improvements while reducing risk via new investment strategy

• Developed re-capitalization and risk strategy which turned around insolvent company

• Uncovered $60m in missing assets via sophisticated forensic accounting

• Improved company’s profit margin by 13 points through redesign of corporate risk structures

Other Areas of Expertise:

Corporate Strategy | Risk Management I Corporate Compliance | Valuations

Mergers & Acquisitions | New Company Startups | Expansion Activities State Regulator dealings | IRS and Auditor relations | GAAP & Stat | Budgets & Forecasts Investment management & policy | A.M. Best, S&P

Building a business(s) / business practices

Building innovation into my company's business

Financial Ratings and Financial Modeling

ERM: Enterprise Risk management

Reinsurance design and risk reduction strategies

Senior marketing executive with 20+ years of progressive experience, primarily in financial services and insurance. Recently honored as Top CMO in Cincinnati's C-Suite Awards. Responsibility for teams as large as 200 and budgets in excess of $30M. Passionate about linking strategy, brand and culture to drive results. Currently leading marketing, customer experience (CX) and Innovation/Digital for American Modern Insurance Group, a leading specialty insurer that is part of Munich Re, a Fortune Global 100 company, headquartered in Munich, Germany. Key areas of expertise include:

MARKETING & COMMUNICATIONS

• Branding

• Advertising

• Direct marketing

• Digital marketing

• Content marketing

• Internal & external communications

• Public/corporate relations

• Media relations

• Social media

• Events

• Mobile

CUSTOMER EXPERIENCE (CX)

• User experience (UX)

• Multivariate testing

• Predictive modeling

• Market research

• Competitive intelligence

• Journey mapping

• Customer personas

• Customer satisfaction

• Net Promoter Scoring

• Call center management

• Company culture development

STRATEGY & BUSINESS DEVELOPMENT

• Acquisition & retention

• Up-sell & cross-sell

• Segmentation

• Co-brand & white label

• Affinity partnerships

• Product development

• Channel development

• Direct phone/web sales

• Indirect sales through consultants, brokers, agents and resellers

• Field sales