Instacart Company History Timeline


He joined the Y Combinator in 2012 and pitched around 20 ideas to investors.


In 2013, Mehta was included on the Forbes 30 Under 30 list.


Founded in 2014, Shipt is owned by retail giant Target and is considered to be one of Instacart’s biggest competitors.


In September 2016, the company announced an expansion to its zone on the north side of Chicago.

In 2016, the company grew to 200 employees and had expanded to multiple locations including Atlanta, Miami, Washington D.C., Chicago, and Minneapolis.


In March 2017, Instacart agreed to pay $4.6 million to settle a class action settlement stemming from the alleged misclassification of its personal shoppers as independent contractors.

In 2017, Instacart expanded to Canada with the help of food retailer Loblaw Companies.


In October 2018, Instacart raised another $600 million in a funding round led by hedge fund D1 Capital Partners; the round valued the company at $7.6 billion.

In November and December 2018, Instacart again changed its pay system for its personal shoppers; shoppers claimed this pay system resulted in substantially lower pay and boycotted.

In the fall of 2018, Instacart announced national expansions with retailers including Walmart Canada stores, Staples Canada, M&M Food Market, Kroger, Aldi, Sam's Club, Publix, and Costco.


In March 2019, Instacart expanded its same-day alcohol delivery service in the United States On April 11, 2019, the company expanded its services to offering an on-demand option for its workers, in order to allow workers to work more flexible schedules.

Effective May 2019, Whole Foods Market ended its partnership with Instacart.


In May 2020, Instacart began a partnership with Rite Aid, offering its service across 2,400 locations in 18 states.

Although Instacart does not release usage figures, in the first half of 2020, it added 300,000 more "shoppers," or riders who pick up and deliver groceries.

In 2020, people working for Instacart significantly increased as the company hired an additional 300,000 workers to meet growing online grocery shopping demand during the COVID-19 pandemic.


On January 14, 2021, Instacart announced a vaccine support stipend to provide financial assistance to company shoppers who choose to get the COVID-19 vaccine.

March 2021 - Instacart, a US grocery delivery service, is considering going public through a direct listing, fearful of missing out on money through a typical initial public offering (IPO).

As of its most recent funding round, in March 2021, Instacart raised $265 million at a valuation of $39 billion from existing venture capital investors including Andreessen Horowitz, Sequoia and D1 Capital Partners, as well as existing institutional investors like Fidelity and T. Rowe Price.

On July 8, 2021, Instacart announced that it had appointed Board Member Fidji Simo as CEO, while Apoorva Mehta transitioned to Executive Chairman of the Board.

In 2021, Instacart is expected to go public and has hired Goldman Sachs banker Nick Giovanni as chief financial officer and Facebook VP Asha Sharma as chief operating officer to aid the company’s eventual public offering.


On February 22, 2022, Instacart started to team up with Delta to give clients more ways to earn miles when they link their SkyMiles and Instacart accounts, with special earning bonuses for Instacart Express members.

On March 3, 2022, the platform celebrates women's history month by expanding advertising initiative with new $1 million to support Women-Owned Brands.

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Apoorva Mehta,Brandon Leonardo,Max Mullen
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Instacart History FAQs

How Old Is Instacart?

Instacart is 11 years old.

Who Is The Founder Of Instacart?

Apoorva Mehta, Brandon Leonardo and Max Mullen founded Instacart.

Zippia gives an in-depth look into the details of Instacart, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Instacart. The employee data is based on information from people who have self-reported their past or current employments at Instacart. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Instacart. The data presented on this page does not represent the view of Instacart and its employees or that of Zippia.

Instacart may also be known as or be related to Instacart, Instacart Inc and Maplebear Inc.