How to hire an instruments sales representative

How to hire an instruments sales representative, step by step

Here's a step-by-step instruments sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an instruments sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new instruments sales representative
• Step 8: Go through the hiring process checklist

Post an instruments sales representative job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your instruments sales representative job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an instruments sales representative for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect instruments sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents instruments sales representative salaries for various positions.

   Type of Instruments Sales Representative	Description	Hourly rate
   Instruments Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$44-86
   Professional Healthcare Representative	Professional Healthcare representatives are sales employees who manage the company's healthcare products and healthcare client accounts. They are in charge of achieving the sales targets of the company... Show more	$10-28
   Field Technical Representative	Owning wide knowledge about an application, a field technical representative ensures that the customer knows how to use any application by providing technical support and solving issues if one arises. They also give advice on what application is best to use for a certain concern... Show more	$16-37

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Capital Equipment
   • Mixers
   • Spine
   • Chemistry
   • Instrument Sales
   • Trade Shows

   Responsibilities:

   • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
   • Spearhead for the sales of high end clinical chemistry systems to hospital and reference labs.
   • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
   • Present PowerPoint presentations in a classroom environment to regional managers.

3. Make a budget

   Including a salary range in your instruments sales representative job description is one of the best ways to attract top talent. An instruments sales representative can vary based on:

   • Location. For example, instruments sales representatives' average salary in south carolina is 56% less than in california.
   • Seniority. Entry-level instruments sales representatives 48% less than senior-level instruments sales representatives.
   • Certifications. An instruments sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an instruments sales representative's salary.

   Average instruments sales representative salary

   $129,809yearly

   $62.41 hourly rate

   ---

   Entry-level instruments sales representative salary

   $93,000 yearly salary

   Updated December 19, 2025

4. Writing an instruments sales representative job description

   An instruments sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an instruments sales representative job description:

   Instruments sales representative job description example

   Our Ophthalmic Instrument Division is currently seeking a Sales and Service Representative for our OH, KY, and WV territories. This is an excellent opportunity to join our team…we are a multi-line distributor of the finest ophthalmic instrumentation in the industry!
   
   This position is responsible for the sales, installation, and service of ophthalmic instrumentation within the territory to the ophthalmic community. Establish goals and develop strategy to achieve Territory short-range and long-range business objectives.
   
   * Utilize professional selling skills and best practices to produce budgeted instrument sales quota within defined sales territory.
   
   * Utilize experience, factory training and/or Walman internal support to achieve highest quality installation and service standards.
   * Assist and participate in the planning/attendance of National, State and Local Conventions.
   * Continually review and improve processes. Effectively communicate suggestions to build customer equity, increase sales, improve profitability, simplify jobs, eliminate non-value added tasks and reduce costs.
   * Must possess and maintain a valid driver's license and insurable driving record that complies with the Walman Optical Co. Motor Vehicle Policy.
   
   Experience/Qualifications
   
   * High School diploma, GED or equivalent, plus 4 years of relevant work experience
   * Mechanical/electrical knowledge required
   * Experience/training in outside sales preferred
   * Must be able to lift and/or move up to 75 pounds
   * Specific vision abilities required by this job includes close vision
   
   Benefits
   
   * Competitive Salary
   * Medical Insurance
   * Dental Insurance
   * Life Insurance
   * LTD
   * PTO
   * 401(k) with company match
   
   The Walman Optical Company is a successful and diversified business serving the ophthalmic community since 1915. We are a family of optical companies with a 100-year history of excellent relationships built on enduring trust and added value. Each of our businesses is guided by the same core principles and single vision: to be the most trusted business partner in the industry. Our core values respect our employees' worth and contributions, emphasize teamwork and offer opportunities for personal and professional growth.
   
   If you are interested in becoming part of the Walman Team please apply online today.
   
   The Walman Optical Company is committed to providing Equal Employment Opportunity (EEO) to all employees and applicants. EEO/Affirmative Action Employer/Protected Veteran Status. The company grants reasonable accommodations to qualified disabled individuals in accordance with applicable law.
   
   Equal Opportunity Employer, including disabled and veterans.

   Copy this example

   

5. Post your job

   To find the right instruments sales representative for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with instruments sales representatives they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit instruments sales representatives who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your instruments sales representative job on Zippia to find and recruit instruments sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Recruiting instruments sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new instruments sales representative

   Once you've found the instruments sales representative candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new instruments sales representative. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire an instruments sales representative?