How to hire an insurance adviser

How to hire an insurance adviser, step by step

Here's a step-by-step insurance adviser hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an insurance adviser job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new insurance adviser
• Step 8: Go through the hiring process checklist

What does an insurance adviser do?

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1. Identify your hiring needs

   First, determine the employments status of the insurance adviser you need to hire. Certain insurance adviser roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect insurance adviser also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of insurance advisers.

   Type of Insurance Adviser	Description	Hourly rate
   Insurance Adviser	Insurance sales agents help insurance companies generate new business by contacting potential customers and selling one or more types of insurance. Insurance sales agents explain various insurance policies and help clients choose plans that suit them.	$20-49
   Agent	Agents are individuals who are employed by their clients to represent them in various dealings. Agents are usually employed by people in the show business industry, such as actors, writers, or directors... Show more	$9-34
   Marketing Agent	A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability... Show more	$11-32

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Insurance Sales
   • Insurance Options
   • Annuities
   • Insurance Solutions
   • Insurance Coverage
   • Administrative Tasks
   • Customer Service
   • PowerPoint
   • Inbound Calls
   • Estate Planning
   • Auto Insurance
   • Health Insurance Products
   • Life Insurance Policies
   • Medicare Advantage

   Check all skills

   Responsibilities:

   • Manage civil litigation matters such as general and complex litigation.
   • Present appropriate annuities for clients to purchase that meet their specific needs, time frame, and risk tolerance
   • Direct the sale of life insurance policies, medical disability programs and annuities to military personnel and civilian members.
   • General resource to partnership on property and casualty matters, insurance policy contract review allowing partners to successfully negotiate litigation matters.
   • Revive AFLAC accounts previously close due to non-pay or dissatisfy customers.
   • Generate new business for Aflac by contacting potential customers and marketing one or more types of insurance.

   More insurance adviser duties

3. Make a budget

   Including a salary range in the insurance adviser job description is a good way to get more applicants. An insurance adviser salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an insurance adviser in Utah may be lower than in Wisconsin, and an entry-level engineer typically earns less than a senior-level insurance adviser. Additionally, an insurance adviser with lots of experience in the field may command a higher salary as a result.

   Average insurance adviser salary

   $66,816yearly

   $32.12 hourly rate

   ---

   Entry-level insurance adviser salary

   $43,000 yearly salary

   Updated December 16, 2025

   Average insurance adviser salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Wisconsin	$95,562	$46
   2	Oregon	$90,982	$44
   3	New York	$87,114	$42
   4	Nebraska	$86,758	$42
   5	New Jersey	$80,798	$39
   6	Massachusetts	$75,070	$36
   7	Rhode Island	$73,933	$36
   8	Colorado	$73,918	$36
   9	New Hampshire	$73,633	$35
   10	Washington	$73,080	$35
   11	Iowa	$72,191	$35
   12	Michigan	$71,828	$35
   13	Kansas	$70,939	$34
   14	Minnesota	$70,772	$34
   15	Connecticut	$70,343	$34
   16	Arizona	$70,340	$34
   17	Ohio	$69,294	$33
   18	Texas	$68,390	$33
   19	Pennsylvania	$68,325	$33
   20	North Dakota	$68,232	$33

   Average insurance adviser salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Salesforce	$125,255	$60.22
   2	SAS Institute	$105,928	$50.93
   3	Ernst & Young	$105,156	$50.56	205
   4	Weichert	$86,830	$41.75	12
   5	The Travelers Companies	$82,123	$39.48	124
   6	Liberty Mutual Insurance	$81,305	$39.09	2
   7	Aon	$79,639	$38.29	2
   8	New York Life Insurance	$78,821	$37.89	103
   9	Apex Services	$77,986	$37.49	14
   10	Korhorn Financial Group	$77,063	$37.05
   11	American Family Insurance	$76,658	$36.85	8
   12	Wilmington Health	$76,153	$36.61	4
   13	Mitsubishi Heavy Industries America	$75,968	$36.52
   14	BCH	$67,232	$32.32	6
   15	Gallagher	$66,920	$32.17
   16	RK	$64,103	$30.82
   17	SelectQuote Insurance Services	$62,681	$30.14
   18	Amplify	$61,874	$29.75	2
   19	USI Insurance Services	$61,833	$29.73
   20	Ernst Concrete	$61,428	$29.53

4. Writing an insurance adviser job description

   A good insurance adviser job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an insurance adviser job description:

   Insurance adviser job description example

   Farmers Agency Owner is looking for a talented caring individual to join the agency team to play an important role in the daily operation of the agency. In partnership with the agency owner, you will set strategy and initiate best practices for customer contact and use your skills to monitor and measure the overall effectiveness of the agency and customer satisfaction with the goal of strengthening and enhancing customer relationships.
   Benefits
   
   Base Salary plus Commissions Bonus Opportunities Paid Time Off (PTO) Weekends Off Holidays Off Career Development & Growth
   
   Responsibilities
   
   Must speak Spanish fluently and be able to reply to bilingual correspondence and emails in Spanish. Work daily alerts received at agency Respond to and coordinate service emails Schedule Farmers Friendly Reviews of existing customer policies and their needs Resolve in office claim issues Cross-Sell to current agency clients Generate Leads Contact leads provided by Agency Quote 20-25 new business quotes per week Sell Policies Make 30 daily outbound follow up calls
   
   Requirements
   
   Customer service experience of one year or greater Ability to Cross-Sell current customers auto, home, life and business products Must have General Lines Property and Casualty license within 14 days of hire Obtain General Lines Life, Accident, Health License within 60 days of hire in order to quote and sell life insurance to new and existing customers Develop leads, schedule appointments, identify customer needs, and market appropriate products and services Establish client relationships and follow up with customers, as needed Provide prompt, accurate, and friendly service including responding to inquiries of insurance availability, eligibility, coverages, policy changes, transfers, claim submissions, and billing clarification Use a customer-focused, needs-based review process to educate customers about insurance options Maintain a strong work ethic with a total commitment to success each day

   Copy this example

   

5. Post your job

   To find insurance advisers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any insurance advisers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level insurance advisers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your insurance adviser job on Zippia to find and recruit insurance adviser candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit insurance advisers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new insurance adviser

   Once you have selected a candidate for the insurance adviser position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new insurance adviser. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an insurance adviser?