How to hire an insurance producer

How to hire an insurance producer, step by step

Here's a step-by-step insurance producer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an insurance producer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new insurance producer
• Step 8: Go through the hiring process checklist

What does an insurance producer do?

Post an insurance producer job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring an insurance producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an insurance producer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an insurance producer that fits the bill.

   This list shows salaries for various types of insurance producers.

   Type of Insurance Producer	Description	Hourly rate
   Insurance Producer	Insurance sales agents help insurance companies generate new business by contacting potential customers and selling one or more types of insurance. Insurance sales agents explain various insurance policies and help clients choose plans that suit them.	$21-44
   Geek Squad Agent	A geek squad agent specializes in providing various computer services such as technical and maintenance support. Their responsibilities typically revolve around communicating with clients through calls or correspondence, troubleshooting, and helping them navigate through complex operations... Show more	$9-24
   Field Agent	Field agents are the ones who work and do their job not inside the four corners of the office; instead, they do the assigned task outside. They often are expected to have good communication skills so that they can get a response from the most unwilling person in the area... Show more	$12-24

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Casualty Insurance
   • Customer Service
   • Develop Leads
   • Health Insurance
   • Financial Services
   • Phone Calls
   • Client Relationships
   • Life Insurance Products
   • Insurance Sales
   • Auto Insurance
   • Lead Generation
   • Schedule Appointments
   • Product Knowledge
   • Term Care

   Check all skills

   Responsibilities:

   • Used consultative upselling techniques to provide leads
   • Facilitate communications between doctors, hospitals, third party insurance companies and patients to obtain and verify patient billing information.
   • Deliver on the GEICO promise to customers by solving problems and giving competent insurance advice in a courteous and proficient manner.

   More insurance producer duties

3. Make a budget

   Including a salary range in your insurance producer job description is one of the best ways to attract top talent. An insurance producer can vary based on:

   • Location. For example, insurance producers' average salary in north carolina is 39% less than in district of columbia.
   • Seniority. Entry-level insurance producers 52% less than senior-level insurance producers.
   • Certifications. An insurance producer with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an insurance producer's salary.

   Average insurance producer salary

   $65,112yearly

   $31.30 hourly rate

   ---

   Entry-level insurance producer salary

   $45,000 yearly salary

   Updated December 17, 2025

   Average insurance producer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Wisconsin	$77,608	$37
   2	New York	$74,942	$36
   3	Illinois	$73,550	$35
   4	Washington	$71,007	$34
   5	New Jersey	$70,511	$34
   6	California	$68,190	$33
   7	Ohio	$67,735	$33
   8	Maryland	$64,027	$31
   9	Virginia	$61,671	$30
   10	South Carolina	$60,977	$29
   11	Colorado	$60,604	$29
   12	Texas	$58,453	$28
   13	Pennsylvania	$58,034	$28
   14	Georgia	$58,002	$28
   15	Nevada	$57,863	$28
   16	Missouri	$56,084	$27
   17	New Mexico	$54,047	$26
   18	North Carolina	$51,074	$25

   Average insurance producer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Dahl Consulting	$93,838	$45.11	4
   2	Frost Bank	$87,171	$41.91	6
   3	Brandes Investment Partners	$86,502	$41.59
   4	Berkshire Hathaway HomeServices	$83,145	$39.97
   5	Rockstar Games	$82,996	$39.90	1
   6	William Raveis	$82,825	$39.82
   7	GPAC	$80,408	$38.66
   8	New York Life Insurance	$74,814	$35.97	96
   9	Univest Financial Corporation	$74,480	$35.81
   10	Aon	$74,209	$35.68	6
   11	Insurance Incorporated	$70,675	$33.98	4
   12	Gallagher	$69,863	$33.59
   13	Gia Enterprises Inc	$69,435	$33.38
   14	Grandbridge Real Estate Capital	$69,392	$33.36
   15	Mcgriff, Seibels & Williams	$67,922	$32.65
   16	Johnson Financial Group	$66,951	$32.19
   17	Compass Insurance	$66,781	$32.11
   18	HUB International	$66,485	$31.96	96
   19	PEAK6	$65,902	$31.68
   20	MarineMax	$65,834	$31.65

4. Writing an insurance producer job description

   A good insurance producer job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an insurance producer job description:

   Insurance producer job description example

   William Raveis, the nation’s #1 independent family-owned brokerage for 49 years is seeking a dynamic Insurance Producer to expand and maintain existing relationships in a designated location within our wide footprint across the Northeast and Florida. William Raveis Insurance is a full-service in-house insurance company since 1984 and as a professional in Personal Lines Insurance, your talents will contribute to our remarkable success as a $21B real estate, mortgage, and insurance brokerage.
   
   William Raveis Insurance is seeking for a dynamic Insurance Producer to expand and maintain existing relationships in the designated location within New Haven County, CT. In addition to providing quality products and outstanding service to our William Raveis clients and customers, you are free to prospect business through your own SOI. Proving that our business model is highly effective, 90% of clients for home-auto-umbrella-watercraft-private collections and more come from referrals!
   
   Promote William Raveis Insurance Company’s complete line of products and services, including homeowner’s and auto insurance to clients and customers.
   
   Network and nurture business partnerships to generate new opportunities with clients, both internally and externally.
   
   Educate prospective customers on insurance offerings and discuss benefits of bundle and save when appropriate.
   
   Assess current insurance policies for clients and make recommendations on additional coverage to meet their goals and objectives.
   
   Develop opportunities to grow and expand business within our Raveis family of companies which encompasses 4,400+ real estate agents and in-house mortgage bankers.
   Maintain and nurture an assigned pipeline of active customers and prospects. Meet conversion goals as established by the William Raveis hiring manager. Be able to pivot and respond to shifting priorities in our fast-paced business environment. Qualifications & Benefits: Must have 2-3 years’ sales & service experience with preference given to applicants with P & C product experience. Current P & C license required. We offer a fixed salary and generous benefits, along with a monthly commission based on performance. William Raveis is a $21B real estate, mortgage, and insurance company and the #1 independent brokerage in the Northeast and Florida according to Real Trends . Founded by William M. Raveis, Jr. in 1974, our family-owned company is a national powerhouse across a wide network of 140 offices with locations from Maine to Florida. Company DescriptionWilliam Raveis Real Estate, Mortgage & Insurance provides real estate, mortgage, insurance and settlement services to the consumer. We have approximately 520 employees who make up our management, headquarters staff, mortgage, insurance and settlement companies.

   Copy this example

   

5. Post your job

   To find insurance producers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any insurance producers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level insurance producers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your insurance producer job on Zippia to find and attract quality insurance producer candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with insurance producer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new insurance producer

   Once you've found the insurance producer candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new insurance producer first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire an insurance producer?