How to hire an integrated marketing director

How to hire an integrated marketing director, step by step

Here's a step-by-step integrated marketing director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an integrated marketing director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new integrated marketing director
• Step 8: Go through the hiring process checklist

What does an integrated marketing director do?

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1. Identify your hiring needs

   The integrated marketing director hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an integrated marketing director to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an integrated marketing director that fits the bill.

   Here's a comparison of integrated marketing director salaries for various roles:

   Type of Integrated Marketing Director	Description	Hourly rate
   Integrated Marketing Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$34-78
   Director Of Strategy	A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies... Show more	$51-95
   Director Of Sales And Marketing	A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts... Show more	$35-90

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Integrated Marketing
   • Digital Marketing
   • Project Management
   • KPIs
   • Content Strategy
   • ROI
   • Marketing Campaigns
   • SEO
   • CRM
   • Direct Reports
   • Demand Generation
   • Lifecycle Management
   • Channel Marketing
   • Email Marketing

   Check all skills

   Responsibilities:

   • Lead annual best-practices review of the firm's media and creative strategies to maximize ROI of campaigns.
   • Lead presentation to the NFL resulting in the leverage of license assets in support of the TV category.
   • Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
   • Partner with SEO and SEM teams to ensure integrate campaigns drive cross-channel traffic and sales via site optimization and keyword purchase.
   • Develop SEO strategy that increase organic search ranking from 40th to 4th place.
   • Test and provide QA analysis of CRM solutions prior to and after implementation.

   More integrated marketing director duties

3. Make a budget

   Including a salary range in your integrated marketing director job description is a great way to entice the best and brightest candidates. An integrated marketing director salary can vary based on several factors:

   • Location. For example, integrated marketing directors' average salary in nebraska is 40% less than in washington.
   • Seniority. Entry-level integrated marketing directors earn 56% less than senior-level integrated marketing directors.
   • Certifications. An integrated marketing director with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an integrated marketing director's salary.

   Average integrated marketing director salary

   $108,953yearly

   $52.38 hourly rate

   ---

   Entry-level integrated marketing director salary

   $72,000 yearly salary

   Updated December 19, 2025

   Average integrated marketing director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$146,787	$71
   2	Washington	$142,021	$68
   3	Oregon	$141,021	$68
   4	Minnesota	$122,793	$59
   5	Massachusetts	$122,639	$59
   6	New Jersey	$121,613	$58
   7	Texas	$119,033	$57
   8	South Carolina	$114,159	$55
   9	Pennsylvania	$112,937	$54
   10	Arizona	$112,142	$54
   11	Ohio	$111,926	$54
   12	New York	$110,760	$53
   13	Nevada	$109,061	$52
   14	Maryland	$108,933	$52
   15	Illinois	$107,401	$52
   16	Arkansas	$106,180	$51
   17	District of Columbia	$96,911	$47
   18	North Carolina	$96,263	$46
   19	Maine	$92,534	$44
   20	Florida	$92,344	$44

   Average integrated marketing director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Aspiration	$154,113	$74.09
   2	Eisai	$138,845	$66.75	7
   3	Essex Property Trust	$138,676	$66.67
   4	Dignity Health	$138,072	$66.38	9
   5	The Walt Disney Company	$132,100	$63.51	30
   6	ViacomCBS	$131,138	$63.05
   7	Anaplan	$131,047	$63.00	9
   8	Juniper Networks	$126,981	$61.05
   9	Novartis	$126,105	$60.63	29
   10	Rambus	$123,484	$59.37
   11	Alvarez & Marsal	$122,741	$59.01	86
   12	Ferrara Candy	$118,524	$56.98	1
   13	North States Ind	$118,186	$56.82
   14	Scripps Health	$117,547	$56.51
   15	Robert Half	$116,848	$56.18	54
   16	Chewy	$116,829	$56.17	13
   17	Paramount	$115,715	$55.63	14
   18	HighTower Advisors	$114,125	$54.87
   19	Sears Holdings	$113,873	$54.75	10
   20	Wolverine World Wide	$113,636	$54.63	2

4. Writing an integrated marketing director job description

   A job description for an integrated marketing director role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an integrated marketing director job description:

   Integrated marketing director job description example

   The Director, Business Systems Integration (BSI) US is responsible for ensuring CME Group staff has the customer intelligence, tools, and services necessary to support internal and external customer needs, manage relationships and drive operational efficiency, scale and risk reduction for CME Group. The role will drive the continued development, deployment and adoption of multiple critical tools including OSCAR, UNO, & Service Cloud, as well as leadership across new and changing business initiatives.
   
   The role will be the primary BSI leader to coordinate support and workload based on the migration of EBS onto Globex. Director, BSI will be responsible to represent BSI and EASE, ECHO, Colo, EDC Department and coordinate requirements across other BSI team members. Support US Operations and IT staff in all aspects of BSI support including defining, implementing and enforcing sound business processes standards and governance, reduce risk and ensure data integrity maximizing operational efficiencies across multiple teams across many divisions.
   
   Product Owner for OSCAR, an enterprise-wide database, managing and prioritization requirements across all teams and users for this critical tool. Strategic leadership and coordination with EMT Governance team for prioritization of issues and management of resolutions. Co-Product Owner for Service Cloud an enterprise-wide CRM and Case management tool used across multiple divisions within CMEG. Help drive the strategic direction and support London with leadership for this critical tool coordinating with US leader.
   
   Directly manage a global team of Analysts (8 + consultants) in the US Office, driving improvements in technology and critical services, and creating a global cross functional team to reduce risks associated with access management.
   
   Manage and coach team members, facilitate risk mitigation, quality management processes, drive strategy for knowledge center support and learning management system. Primary driver of cross functional training for business continuity and drive towards follow the sun model for customer experience.
   
   This role will continue to facilitate changes based on ongoing business evolution including Google migration & BTEC and EBS day 2 projects.
   CME Group: Where Futures Are Made
   
   CME Group (www.cmegroup.com) is the world's leading derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career shaping tomorrow. We invest in your success and you own it, all while working alongside a team of leading experts who inspire you in ways big and small. Problem solvers, difference makers, trailblazers. Those are our people. And we're looking for more.
   
   The Candidate Privacy Policy can be found here.

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5. Post your job

   To find the right integrated marketing director for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with integrated marketing directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit integrated marketing directors who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your integrated marketing director job on Zippia to find and recruit integrated marketing director candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit integrated marketing directors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new integrated marketing director

   Once you've selected the best integrated marketing director candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an integrated marketing director?