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The differences between integrated marketing directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a director of communications and marketing. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Integrated Marketing Director | Director Of Communications And Marketing | |
| Yearly salary | $108,953 | $87,324 |
| Hourly rate | $52.38 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Integrated marketing directors and directors of communications and marketing have different pay scales, as shown below.
| Integrated Marketing Director | Director Of Communications And Marketing | |
| Average salary | $108,953 | $87,324 |
| Salary range | Between $72,000 And $164,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New York |
| Best paying company | Aspiration | Paul Hastings |
| Best paying industry | Manufacturing | Professional |
There are a few differences between an integrated marketing director and a director of communications and marketing in terms of educational background:
| Integrated Marketing Director | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and directors of communications and marketing' demographics:
| Integrated Marketing Director | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |