Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between integrated marketing directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an integrated marketing director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $108,953 average annual salary of an integrated marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Integrated Marketing Director | Director Of Sales And Marketing | |
| Yearly salary | $108,953 | $117,348 |
| Hourly rate | $52.38 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 99,546 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Integrated marketing directors and directors of sales and marketing have different pay scales, as shown below.
| Integrated Marketing Director | Director Of Sales And Marketing | |
| Average salary | $108,953 | $117,348 |
| Salary range | Between $72,000 And $164,000 | Between $73,000 And $188,000 |
| Highest paying City | San Francisco, CA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | Aspiration | Quidel |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between an integrated marketing director and a director of sales and marketing in terms of educational background:
| Integrated Marketing Director | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between integrated marketing directors' and directors of sales and marketing' demographics:
| Integrated Marketing Director | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |