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Integrated marketing director skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Joe Moore Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical integrated marketing director skills. We ranked the top skills for integrated marketing directors based on the percentage of resumes they appeared on. For example, 20.7% of integrated marketing director resumes contained integrated marketing as a skill. Continue reading to find out what skills an integrated marketing director needs to be successful in the workplace.

15 integrated marketing director skills for your resume and career

1. Integrated Marketing

Here's how integrated marketing directors use integrated marketing:
  • Created a comprehensive integrated marketing communications campaign proposal for the American Red Cross to increase financial giving among young professionals.
  • Integrated Marketing: Designed logo and certification emblems winning unanimous approval after internal guidelines sanctioned no new logo designs.

2. Digital Marketing

Here's how integrated marketing directors use digital marketing:
  • Conducted social media listening, consumer insight analysis and provided digital marketing suggestions for Whole Foods.
  • Generated incremental six-figure revenue streams by developing new digital marketing capabilities.

3. Project Management

Here's how integrated marketing directors use project management:
  • Manage all builds from a Project Management perspective, utilizing my Project Management Professional training and certification.
  • Established an equipment-focused project management organization to improve delivery performance within the NPP product line.

4. KPIs

Here's how integrated marketing directors use kpis:
  • Determined appropriate KPIs and provided detailed reporting, analysis and insight.
  • Implemented key performance indicators (KPIs) for measuring marketing effectiveness to the sales channel and to potential customers.

5. Content Strategy

Here's how integrated marketing directors use content strategy:
  • Define solution content strategy and deployment methodology for global marketing campaigns and programs.
  • Defined content strategy and optimized the technical infrastructure for video marketing.

6. ROI

Here's how integrated marketing directors use roi:
  • Prepared the operating business plan to realize critical synergies identified in the Authorization Request for the acquisition to meet ROI forecasts.
  • Researched and implemented high ROI initiatives - banner, search, and social media buys - for national clients.

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7. Marketing Campaigns

Here's how integrated marketing directors use marketing campaigns:
  • Recommend and lead appropriate marketing research and analytic initiatives to support brand and university strategic plan and marketing campaigns.
  • Managed budgets and executed national retail/brand marketing campaigns, merchandising/display, product training and trend-specific programs for advertisers.

8. SEO

Here's how integrated marketing directors use seo:
  • Partnered with SEO and SEM teams to ensure integrated campaigns drove cross-channel traffic and sales via site optimization and keyword purchase.
  • Developed SEO strategy that increased organic search ranking from 40th to 4th place.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how integrated marketing directors use crm:
  • Implemented and managed marketing technology including CRM and Marketing Automation.
  • Tested and provided QA analysis of CRM solutions prior to and after implementation.

10. Direct Reports

Here's how integrated marketing directors use direct reports:
  • Consolidated and managed a team of 8 direct reports and 95 dotted line reports in 40 locations in 11 countries.
  • Provide managerial direction and leadership development to team of 6 direct reports.

11. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how integrated marketing directors use demand generation:
  • Managed data center campaign awareness, demand generation, and sales enablement work streams, exceeding pipeline goals.
  • Designed company's first campaign reporting and sophisticated online attribution methods to assess performance of investment dollars and online demand generation.

12. Lifecycle Management

Here's how integrated marketing directors use lifecycle management:
  • Drive lifecycle management strategies via product releases, pricing, costing, product modifications, and product obsolescence.
  • Launched new, web-based Windchill Product Lifecycle Management system.

13. Channel Marketing

Here's how integrated marketing directors use channel marketing:
  • Integrate web data with cross-channel marketing for Marketing Integration and Viacom Events.
  • Managed corporate marketing and channel marketing for joint-venture company comprised of both a soft-switch technology company and long distance network operator.

14. Email Marketing

Here's how integrated marketing directors use email marketing:
  • Initiated new email marketing programs which fed data to mobile marketing plan.
  • Recommended relevant offerings to clients including data sets, modeling/analytics, and email marketing.

15. Facebook

Here's how integrated marketing directors use facebook:
  • Developed the first social media strategy for the organization; grew Facebook fans from 17k to 1.7k in only 3 years.
  • Assisted in the creative process of coming up with Facebook Fan pages and ideas for clients.
top-skills

What skills help Integrated Marketing Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on integrated marketing director resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all integrated marketing directors possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for integrated marketing directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What integrated marketing director skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young integrated marketing directors need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an integrated marketing director stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about integrated marketing director

List of integrated marketing director skills to add to your resume

Integrated marketing director skills

The most important skills for an integrated marketing director resume and required skills for an integrated marketing director to have include:

  • Integrated Marketing
  • Digital Marketing
  • Project Management
  • KPIs
  • Content Strategy
  • ROI
  • Marketing Campaigns
  • SEO
  • CRM
  • Direct Reports
  • Demand Generation
  • Lifecycle Management
  • Channel Marketing
  • Email Marketing
  • Facebook
  • Market Research
  • SVP
  • Marketing Mix
  • Brand Management
  • R
  • Business Development
  • Brand Marketing
  • Brand Positioning
  • Email Campaigns
  • SEM
  • Strategic Direction
  • Strategic Plan
  • Media Planning
  • Marketing Analytics
  • Content Development
  • Creative Development
  • Business Processes
  • Content Marketing
  • Media Management
  • Brand Development
  • B2C
  • Healthcare
  • Product Launch
  • Graphic Design
  • Database
  • Community Relations
  • Target Audience
  • IMC
  • Target Market
  • RFP
  • Press Releases
  • Sales Revenue
  • Party Vendors

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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