What does an integrated marketing director do?
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
Integrated marketing director responsibilities
Here are examples of responsibilities from real integrated marketing director resumes:
- Lead annual best-practices review of the firm's media and creative strategies to maximize ROI of campaigns.
- Lead presentation to the NFL resulting in the leverage of license assets in support of the TV category.
- Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
- Partner with SEO and SEM teams to ensure integrate campaigns drive cross-channel traffic and sales via site optimization and keyword purchase.
- Develop SEO strategy that increase organic search ranking from 40th to 4th place.
- Test and provide QA analysis of CRM solutions prior to and after implementation.
- Integrate data from on-line consumer researching and shopping activities into the central consumer CRM data base.
- Coordinate SEM and banner campaigns, serving as a key client liaison in negotiating contracts and presenting results.
- Leverage sales data to implement target initiatives using: B2B/B2C channels, events and customer point of sale.
- Research and implement high ROI initiatives - banner, search, and social media buys - for national clients.
- Develop the first social media strategy for the organization; grow Facebook fans from 17k to 1.7k in only 3 years.
- Support SVP with strategy and planning recommendations reflecting both immediate needs and long-term initiatives.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
- Launch Instagram and Pinterest accounts for company.
- Restructure board, securing organizational stability and sustainability through organizational restructuring and oversight of these efforts.
Integrated marketing director skills and personality traits
We calculated that 21% of Integrated Marketing Directors are proficient in Integrated Marketing, Digital Marketing, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Integrated Marketing Directors that have these skills listed on their resume here:
- Integrated Marketing, 21%
Created a comprehensive integrated marketing communications campaign proposal for the American Red Cross to increase financial giving among young professionals.
- Digital Marketing, 14%
Conducted social media listening, consumer insight analysis and provided digital marketing suggestions for Whole Foods.
- Project Management, 5%
Manage all builds from a Project Management perspective, utilizing my Project Management Professional training and certification.
- KPIs, 5%
Determined appropriate KPIs and provided detailed reporting, analysis and insight.
- Content Strategy, 4%
Define solution content strategy and deployment methodology for global marketing campaigns and programs.
- ROI, 4%
Prepared the operating business plan to realize critical synergies identified in the Authorization Request for the acquisition to meet ROI forecasts.
Common skills that an integrated marketing director uses to do their job include "integrated marketing," "digital marketing," and "project management." You can find details on the most important integrated marketing director responsibilities below.
Analytical skills. To carry out their duties, the most important skill for an integrated marketing director to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Integrated marketing directors often use analytical skills in their day-to-day job, as shown by this real resume: "integrated data from on-line consumer researching and shopping activities into the central consumer crm data base. "
Communication skills. Another soft skill that's essential for fulfilling integrated marketing director duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to an integrated marketing director resume, here's how integrated marketing directors can utilize communication skills in their job responsibilities: "coordinated event, tradeshow, and conference logistics, including press releases, presentations, and external corporate communications. "
Creativity. Another skill that relates to the job responsibilities of integrated marketing directors is creativity. This skill is critical to many everyday integrated marketing director duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "executed creative brief with two integrated marketing communication pitches for specific consumer segments that were documented and presented to client. "
Organizational skills. integrated marketing director responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what integrated marketing directors do with organizational skills on a typical day: "linked business processes to organizational objectives and implementing customer deduplication using ms sql server 2014 database and match it tool. "
The three companies that hire the most integrated marketing directors are:
- Agape Home Healthcare34 integrated marketing directors jobs
- Chewy10 integrated marketing directors jobs
- AT&T5 integrated marketing directors jobs
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Compare different integrated marketing directors
Integrated marketing director vs. Director of strategy
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
There are some key differences in the responsibilities of each position. For example, integrated marketing director responsibilities require skills like "demand generation," "email marketing," "svp," and "email campaigns." Meanwhile a typical director of strategy has skills in areas such as "analytics," "client facing," "digital transformation," and "cloud." This difference in skills reveals the differences in what each career does.
Directors of strategy really shine in the media industry with an average salary of $159,449. Comparatively, integrated marketing directors tend to make the most money in the manufacturing industry with an average salary of $121,359.On average, directors of strategy reach higher levels of education than integrated marketing directors. Directors of strategy are 14.6% more likely to earn a Master's Degree and 1.1% more likely to graduate with a Doctoral Degree.Integrated marketing director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that integrated marketing director responsibilities requires skills like "integrated marketing," "digital marketing," "project management," and "kpis." But a director of sales and marketing might use other skills in their typical duties, such as, "customer service," "strategic sales," "lead management," and "sales process."
On average, directors of sales and marketing earn a higher salary than integrated marketing directors. Some industries support higher salaries in each profession. Interestingly enough, directors of sales and marketing earn the most pay in the manufacturing industry with an average salary of $137,526. Whereas integrated marketing directors have higher pay in the manufacturing industry, with an average salary of $121,359.In general, directors of sales and marketing achieve similar levels of education than integrated marketing directors. They're 1.5% less likely to obtain a Master's Degree while being 1.1% less likely to earn a Doctoral Degree.Integrated marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from integrated marketing director resumes include skills like "kpis," "content strategy," "seo," and "crm," whereas a director of communications and marketing is more likely to list skills in "web content," "strategic communications," "external communications," and "social media marketing. "
Directors of communications and marketing earn the highest salary when working in the professional industry, where they receive an average salary of $78,844. Comparatively, integrated marketing directors have the highest earning potential in the manufacturing industry, with an average salary of $121,359.When it comes to education, directors of communications and marketing tend to earn similar degree levels compared to integrated marketing directors. In fact, they're 1.8% more likely to earn a Master's Degree, and 0.6% more likely to graduate with a Doctoral Degree.Integrated marketing director vs. Marketing team leader
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
Types of integrated marketing director
Updated January 8, 2025
