What does an interactive art director do?
An interactive art director oversees the design, development, and research of web-based products to promote a business' management and marketing. They are responsible for the project's overall look, which usually involves leading graphic designers and web developers to create and produce a variety of interactive products. An interactive art director manages a website, widgets on different social media platforms, or mobile applications. They collaborate with other professionals like digital marketers and product managers and outline a goal for the project.
Interactive art director responsibilities
Here are examples of responsibilities from real interactive art director resumes:
- Lead requirements definition with card sorting, user and stakeholder interviews, contextual inquiry, paper prototyping, and heuristics.
- Develop front-end code including XHTML, PHP, JavaScript and CSS.
- Involve in UX design and interaction as well basic HTML coding.
- Facilitate sales teams by creating interactive presentations on CD-ROM and HTML email campaigns.
- Champion innovation technologically including responsive UI
- Champion innovation technologically including responsive UI
Interactive art director skills and personality traits
We calculated that 42% of Interactive Art Directors are proficient in Develop User, UI, and Visual Design. They’re also known for soft skills such as Leadership skills, Communication skills, and Creativity.
We break down the percentage of Interactive Art Directors that have these skills listed on their resume here:
- Develop User, 42%
Develop user interface and style guidelines for development team, while delivering assets and application wireframes.
- UI, 7%
Directed Interactive Multimedia projects for Web and Laptop Presentation from estimating, architecture, UI design to launch.
- Visual Design, 5%
Contributed to strategy sessions that produced exciting visual designs and campaigns for both print and digital projects.
- Art Direction, 4%
Provided art direction and produced designs for domestic/international partnerships and affiliate licensing software engine.
- Creative Solutions, 3%
Partnered with individual business units to understand their objectives so that my team can provide revenue generating creative solutions.
- HTML, 3%
Produced all Flash and HTML content and collaborated with developers on application development.
Common skills that an interactive art director uses to do their job include "develop user," "ui," and "visual design." You can find details on the most important interactive art director responsibilities below.
Leadership skills. To carry out their duties, the most important skill for an interactive art director to have is leadership skills. Their role and responsibilities require that "art directors must be able to organize, direct, and motivate other artists." Interactive art directors often use leadership skills in their day-to-day job, as shown by this real resume: "provide strategic direction and leadership for ncsoft's digital marketing services for europe and north america, supporting four games studios. "
Communication skills. Another essential skill to perform interactive art director duties is communication skills. Interactive art directors responsibilities require that "art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets." Interactive art directors also use communication skills in their role according to a real resume snippet: "created company and departmental blogs using the wordpress cms to help foster better, more engaging inter-company communications. "
Creativity. interactive art directors are also known for creativity, which are critical to their duties. You can see how this skill relates to interactive art director responsibilities, because "art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options." An interactive art director resume example shows how creativity is used in the workplace: "develop creative for web and digital collateral (skins, pencils, illustrations for animation, etc). "
Time-management skills. For certain interactive art director responsibilities to be completed, the job requires competence in "time-management skills." The day-to-day duties of an interactive art director rely on this skill, as "balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors." For example, this snippet was taken directly from a resume about how this skill applies to what interactive art directors do: "refined sitemap and motion design flash animations within compressed 7-week deadline. "
The three companies that hire the most interactive art directors are:
- Pinnacle Technical Resources3 interactive art directors jobs
- Robert Half2 interactive art directors jobs
- Apple1 interactive art directors jobs
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Compare different interactive art directors
Interactive art director vs. Art consultant
A Senior Designer/Art Director is responsible for the execution and on-time delivery of high-quality creative materials. They determine how best to represent a concept visually and which photographs, art, or other design elements to use.
There are some key differences in the responsibilities of each position. For example, interactive art director responsibilities require skills like "develop user," "ui," "visual design," and "art direction." Meanwhile a typical art consultant has skills in areas such as "art gallery," "fine arts," "contemporary art," and "art collections." This difference in skills reveals the differences in what each career does.
Art consultants earn the highest salaries when working in the internet industry, with an average yearly salary of $68,646. On the other hand, interactive art directors are paid more in the pharmaceutical industry with an average salary of $102,200.The education levels that art consultants earn slightly differ from interactive art directors. In particular, art consultants are 8.2% more likely to graduate with a Master's Degree than an interactive art director. Additionally, they're 1.4% more likely to earn a Doctoral Degree.Interactive art director vs. Co-director
Each career also uses different skills, according to real interactive art director resumes. While interactive art director responsibilities can utilize skills like "develop user," "ui," "visual design," and "art direction," co-directors use skills like "oversight," "curriculum development," "community outreach," and "mental health."
Co-directors earn a higher average salary than interactive art directors. But co-directors earn the highest pay in the health care industry, with an average salary of $83,655. Additionally, interactive art directors earn the highest salaries in the pharmaceutical with average pay of $102,200 annually.Average education levels between the two professions vary. Co-directors tend to reach higher levels of education than interactive art directors. In fact, they're 9.1% more likely to graduate with a Master's Degree and 1.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for interactive art directors in the next 3-5 years?
Scott Foster
Associate Professor of Studio Art, Chair of Creative Arts Department, Siena College
Interactive art director vs. Gallery director
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an interactive art director is likely to be skilled in "develop user," "ui," "visual design," and "art direction," while a typical gallery director is skilled in "gallery exhibitions," "art gallery," "press releases," and "sales transactions."
Gallery directors earn the best pay in the health care industry, where they command an average salary of $68,281. Interactive art directors earn the highest pay from the pharmaceutical industry, with an average salary of $102,200.gallery directors typically earn higher educational levels compared to interactive art directors. Specifically, they're 9.6% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.Interactive art director vs. Senior designer/art director
Types of interactive art director
Updated January 8, 2025
