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What is an interactive marketing manager and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Dr Rick Baldwin,
Dr. Veronica Radeva Dawson Ph.D.
There is more than meets the eye when it comes to being an interactive marketing manager. For example, did you know that they make an average of $55.26 an hour? That's $114,936 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an interactive marketing manager?

Dr Rick BaldwinDr Rick Baldwin LinkedIn profile

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.
ScoreInteractive Marketing ManagerUS Average
Salary
8.0

Avg. Salary $114,936

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 52.64%

male 47.36%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Interactive marketing manager career paths

Key steps to become an interactive marketing manager

  1. Explore interactive marketing manager education requirements

    Most common interactive marketing manager degrees

    Bachelor's

    78.3 %

    Master's

    15.6 %

    Associate

    4.4 %
  2. Start to develop specific interactive marketing manager skills

    SkillsPercentages
    Digital Marketing9.58%
    Digital Strategy9.33%
    Email Campaigns9.23%
    Marketing Campaigns4.45%
    Search Engine Optimization4.40%
  3. Complete relevant interactive marketing manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New interactive marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an interactive marketing manager based on U.S. Bureau of Labor Statistics data and data from real interactive marketing manager resumes.
  4. Research interactive marketing manager duties and responsibilities

    • Manage the vendor relationships for SEO and PPC programs.
    • Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
    • Manage full project life cycle for desire output with the ability to assist QA as needed.
    • Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
  5. Prepare your interactive marketing manager resume

    When your background is strong enough, you can start writing your interactive marketing manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an interactive marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable interactive marketing manager resume templates

    Build a professional interactive marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your interactive marketing manager resume.
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
    Interactive Marketing Manager Resume
  6. Apply for interactive marketing manager jobs

    Now it's time to start searching for an interactive marketing manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first interactive marketing manager job

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Average interactive marketing manager salary

The average interactive marketing manager salary in the United States is $114,936 per year or $55 per hour. Interactive marketing manager salaries range between $71,000 and $184,000 per year.

Average interactive marketing manager salary
$114,936 Yearly
$55.26 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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