Interactive Marketing Manager Overview

There are certain skills that many interactive marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.

When it comes to the most important skills required to be an interactive marketing manager, we found that a lot of resumes listed 12.2% of interactive marketing managers included email campaigns, while 9.8% of resumes included digital strategy, and 8.3% of resumes included paid search. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the interactive marketing manager job title. But what industry to start with? Most interactive marketing managers actually find jobs in the hospitality and retail industries.

If you're interested in becoming an interactive marketing manager, one of the first things to consider is how much education you need. We've determined that 59.2% of interactive marketing managers have a bachelor's degree. In terms of higher education levels, we found that 28.0% of interactive marketing managers have master's degrees. Even though most interactive marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an interactive marketing manager. When we researched the most common majors for an interactive marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on interactive marketing manager resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become an interactive marketing manager. In fact, many interactive marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many interactive marketing managers also have previous career experience in roles such as marketing coordinator or project manager.