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Interactive Marketing Manager Careers

There is more than meets the eye when it comes to being an interactive marketing manager. For example, did you know that they make an average of $49.7 an hour? That's $103,372 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Interactive Marketing Manager Do

There are certain skills that many interactive marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.

When it comes to the most important skills required to be an interactive marketing manager, we found that a lot of resumes listed 12.2% of interactive marketing managers included email campaigns, while 9.8% of resumes included digital strategy, and 8.3% of resumes included paid search. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the interactive marketing manager job title. But what industry to start with? Most interactive marketing managers actually find jobs in the hospitality and retail industries.

How To Become an Interactive Marketing Manager

If you're interested in becoming an interactive marketing manager, one of the first things to consider is how much education you need. We've determined that 59.2% of interactive marketing managers have a bachelor's degree. In terms of higher education levels, we found that 28.0% of interactive marketing managers have master's degrees. Even though most interactive marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an interactive marketing manager. When we researched the most common majors for an interactive marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on interactive marketing manager resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become an interactive marketing manager. In fact, many interactive marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many interactive marketing managers also have previous career experience in roles such as marketing coordinator or project manager.

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Average Salary
$103,372
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
44,767
Job Openings

Interactive Marketing Manager Career Paths

Top Careers Before Interactive Marketing Manager

Top Careers After Interactive Marketing Manager

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Interactive Marketing Manager

Interactive Marketing Managers in America make an average salary of $103,372 per year or $50 per hour. The top 10 percent makes over $149,000 per year, while the bottom 10 percent under $71,000 per year.
Average Salary
$103,372

Best Paying Cities

City
ascdesc
Average Salarydesc
Palo Alto, CA
Salary Range96k - 178k$131k$131,382
Sunnyvale, CA
Salary Range96k - 178k$131k$131,106
New York, NY
Salary Range89k - 163k$121k$120,844
Seattle, WA
Salary Range90k - 156k$119k$118,959
$89k
$178k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Interactive Marketing Manager
Interactive Marketing Manager
Robert Half
Robert Half
01/02/2020
01/02/2020
$70,00001/02/2020
$70,000
Interaction Marketing Manager
Interaction Marketing Manager
R. R. Donnelley & Sons Company
R. R. Donnelley & Sons Company
03/15/2019
03/15/2019
$60,00003/15/2019
$60,000
Interactive/Web Marketing Manager
Interactive/Web Marketing Manager
Hp Inc.
Hp Inc.
03/13/2019
03/13/2019
$129,91703/13/2019
$129,917
Interactive/Web Marketing Manager
Interactive/Web Marketing Manager
Hp Inc.
Hp Inc.
12/10/2018
12/10/2018
$129,91712/10/2018
$129,917
Interactive/Web Marketing Manager
Interactive/Web Marketing Manager
Hp Inc.
Hp Inc.
03/12/2018
03/12/2018
$103,76703/12/2018
$103,767
See More Recent Salaries

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Interactive Marketing Manager Demographics

Gender

female

50.0 %

male

46.9 %

unknown

3.1 %

Ethnicity

White

73.0 %

Hispanic or Latino

10.9 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

33.3 %

German

10.0 %

Japanese

10.0 %
See More Demographics

Interactive Marketing Manager Education

Majors

Marketing
27.9 %
Business
19.2 %

Degrees

Bachelors

59.2 %

Masters

28.0 %

Certificate

6.4 %

Top Colleges for Interactive Marketing Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an Interactive Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of interactive marketing managers listed email campaigns on their resume, but soft skills such as creativity and organizational skills are important as well.

Best States For an Interactive Marketing Manager

Some places are better than others when it comes to starting a career as an interactive marketing manager. The best states for people in this position are New York, Rhode Island, California, and Washington. Interactive marketing managers make the most in New York with an average salary of $118,460. Whereas in Rhode Island and California, they would average $118,064 and $116,793, respectively. While interactive marketing managers would only make an average of $116,390 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Interactive Marketing Manager Jobs:
2,476
Highest 10% Earn:
$198,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Interactive Marketing Manager Jobs:
1,297
Highest 10% Earn:
$190,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Interactive Marketing Manager Jobs:
182
Highest 10% Earn:
$198,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Interactive Marketing Manager Employers

1. HP
4.8
Avg. Salary: 
$97,496
Interactive Marketing Managers Hired: 
20+
2. American Express
4.8
Avg. Salary: 
$113,639
Interactive Marketing Managers Hired: 
12+
3. IBM
4.8
Avg. Salary: 
$91,982
Interactive Marketing Managers Hired: 
7+
4. Procter & Gamble
4.8
Avg. Salary: 
$115,776
Interactive Marketing Managers Hired: 
6+
5. WarnerMedia
4.6
Avg. Salary: 
$99,746
Interactive Marketing Managers Hired: 
6+
6. Motorola Solutions
4.7
Avg. Salary: 
$96,103
Interactive Marketing Managers Hired: 
5+

Interactive Marketing Manager Videos

Updated October 2, 2020