There is more than meets the eye when it comes to being an interactive marketing manager. For example, did you know that they make an average of $49.7 an hour? That's $103,372 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many interactive marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.
When it comes to the most important skills required to be an interactive marketing manager, we found that a lot of resumes listed 12.2% of interactive marketing managers included email campaigns, while 9.8% of resumes included digital strategy, and 8.3% of resumes included paid search. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the interactive marketing manager job title. But what industry to start with? Most interactive marketing managers actually find jobs in the hospitality and retail industries.
If you're interested in becoming an interactive marketing manager, one of the first things to consider is how much education you need. We've determined that 59.2% of interactive marketing managers have a bachelor's degree. In terms of higher education levels, we found that 28.0% of interactive marketing managers have master's degrees. Even though most interactive marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an interactive marketing manager. When we researched the most common majors for an interactive marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on interactive marketing manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become an interactive marketing manager. In fact, many interactive marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many interactive marketing managers also have previous career experience in roles such as marketing coordinator or project manager.
Tell us your goals and we'll match you with the right jobs to get there.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of digital marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title senior vice president of marketing.
Tell us your goals and we'll match you with the rights job to get there.
Use Zippia's Salary Calculator to see how your pay matches up.
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The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of interactive marketing managers listed email campaigns on their resume, but soft skills such as creativity and organizational skills are important as well.
Some places are better than others when it comes to starting a career as an interactive marketing manager. The best states for people in this position are New York, Rhode Island, California, and Washington. Interactive marketing managers make the most in New York with an average salary of $118,460. Whereas in Rhode Island and California, they would average $118,064 and $116,793, respectively. While interactive marketing managers would only make an average of $116,390 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New York
$118,460
Avg. Salary
2. Washington
$116,390
Avg. Salary
3. Rhode Island
$118,064
Avg. Salary