Interactive marketing manager demographics and statistics in the US
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Interactive marketing manager demographics by:
Interactive marketing manager gender statistics
52.6% of interactive marketing managers are women and 47.4% of interactive marketing managers are men.
- Female, 52.6%
- Male, 47.4%
Interactive marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
Interactive marketing manager gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$116,261
Female income
$108,231
Interactive marketing manager gender ratio over time
This data breaks down the percentage of men and women in interactive marketing manager positions over time. Currently, 52.6% of interactive marketing managers are female.
Interactive marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.27% | 32.73% |
| 2011 | 66.94% | 33.06% |
| 2012 | 67.55% | 32.45% |
| 2013 | 67.48% | 32.52% |
| 2014 | 65.68% | 34.32% |
| 2015 | 65.22% | 34.78% |
| 2016 | 65.09% | 34.91% |
| 2017 | 64.07% | 35.93% |
| 2018 | 49.67% | 50.33% |
| 2019 | 48.58% | 51.42% |
| 2020 | 46.98% | 53.02% |
| 2021 | 47.36% | 52.64% |
Interactive marketing manager related jobs gender ratio
We compared interactive marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Interactive Marketing Manager | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Interactive marketing manager demographics by race
The most common ethnicity among interactive marketing managers is White, which makes up 74.6% of all interactive marketing managers. Comparatively, 8.7% of interactive marketing managers are Hispanic or Latino and 8.2% of interactive marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Interactive marketing manager race
| Interactive marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Interactive marketing manager race and ethnicity over time
See how interactive marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Interactive marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Interactive marketing manager wage gap by race
According to our data, asian interactive marketing managers have the highest average salary compared to other ethnicities. Black or african american interactive marketing managers have the lowest average salary at $108,233.
| Ethnicity | Salary |
|---|---|
| Unknown | $115,521 |
| White | $114,868 |
| Black or African American | $108,233 |
| Asian | $129,311 |
| Hispanic or Latino | $114,371 |
Average interactive marketing manager age
See how the average age of interactive marketing managers varies based on ethnicity and gender.
Male
Female
Interactive marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Interactive marketing manager age breakdown
The average age of interactive marketing managers is 40+ years years old, representing 44% of the interactive marketing manager population.
Interactive marketing manager age breakdown
| Interactive Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Interactive marketing manager educational attainment
The most common degree for interactive marketing managers is bachelor's degree, with 78% of interactive marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 16% and master's degree degree at 4%.
- Bachelor's, 78%
- Master's, 16%
- Associate, 4%
- Diploma, 1%
- Other Degrees, 1%
Interactive marketing managers by degree level
| Interactive marketing manager degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 16% |
| Associate | 4% |
| Diploma | 1% |
| Other Degrees | 1% |
Interactive marketing manager jobs you might like
Interactive marketing manager wage gap by degree level
According to the data, interactive marketing managers with a Doctorate degree earn more than those without, at $148,178 annually. With a Master's degree, interactive marketing managers earn a median annual income of $140,320 compared to $120,255 for interactive marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $140,320 |
| Bachelor's Degree | $120,255 |
| Doctorate Degree | $148,178 |
Interactive marketing manager employment statistics
Most interactive marketing managers work for a private in the media industry.
Company size where interactive marketing managers work
Below, you can see the size of companies where interactive marketing managers work.
Interactive marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 28% |
Interactive marketing manager jobs by company type
Employees with the interactive marketing manager job title have their preferences when it comes to working for a company. For instance, most interactive marketing managers prefer to work at private companies over public companies.
Interactive marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 36% |
| Private | 58% |
| Government | 1% |
Interactive marketing manager jobs by industry
The most common industries for interactive marketing managers are media, hospitality and technology.
Interactive marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 13% |
| Media | 11% |
| Hospitality | 9% |
| Technology | 9% |
| Manufacturing | 7% |
| Retail | 7% |
| Professional | 7% |
| Finance | 7% |
| Health Care | 6% |
| Transportation | 4% |
| Non Profits | 3% |
| Education | 3% |
| Internet | 2% |
| Telecommunication | 2% |
| Automotive | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Government | 1% |
| Start-up | 1% |
| Insurance | 1% |
Interactive marketing manager turnover and employment statistics
Interactive marketing manager unemployment rate over time
The unemployment rate for interactive marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Interactive marketing manager unemployment rate by year
| Year | Interactive marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average interactive marketing manager tenure
The average interactive marketing manager stays at their job for 1-2 years, based on the 573 interactive marketing managers resumes in Zippia's database.
Interactive marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 12% |
| 1-2 years | 50% |
| 3-4 years | 16% |
| 5-7 years | 11% |
| 8-10 years | 6% |
| 11+ years | 5% |
Interactive marketing manager LGBT ratio compared to similar jobs
Review the percent of interactive marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Client Executive | 7.25% | 140,273 |
| Promotion Manager | 9.54% | 8,515 |
| Interactive Marketing Manager | 9.86% | - |
| Fundraising Consultant | 16.11% | 5,207 |
Similar interactive marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Client Executive | 7.25% | 140,273 |
| Promotion Manager | 9.54% | 8,515 |
| Fundraising Consultant | 16.11% | 5,207 |
Foreign languages spoken by interactive marketing managers
The most common foreign language among interactive marketing managers is Spanish at 33.3%. The second-most popular foreign language spoken is German at 10.0% and Japanese is the third-most popular at 10.0%.
- Spanish, 33.3%
- German, 10.0%
- Japanese, 10.0%
- Italian, 10.0%
- French, 6.7%
- Other, 30.0%
Interactive marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.3% |
| German | 10.0% |
| Japanese | 10.0% |
| Italian | 10.0% |
| French | 6.7% |
| Other | 30.0% |
