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Interactive marketing manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Dr. Timothy Weaver Ph.D.,

Dr Rick Baldwin

Below we've compiled a list of the most critical interactive marketing manager skills. We ranked the top skills for interactive marketing managers based on the percentage of resumes they appeared on. For example, 9.6% of interactive marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an interactive marketing manager needs to be successful in the workplace.

15 interactive marketing manager skills for your resume and career

1. Digital Marketing

Here's how interactive marketing managers use digital marketing:

Manage all digital marketing plans for documentary film releases at large independent distribution company.
Developed and taught training programs for new franchisees on website management and digital marketing

2. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how interactive marketing managers use digital strategy:

Spearheaded the digital strategy development for organization.
Traffic manager for all online marketing materials per campaign from initial digital strategy to post campaign reporting.

3. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how interactive marketing managers use email campaigns:

Managed all email campaigns for frequent traveler program and ensured consistent messaging with concurrent media.
Led sweepstakes and early release promotions, integrating assets through affiliate programs, landing pages, SMS, and email campaigns.

4. Marketing Campaigns

Here's how interactive marketing managers use marketing campaigns:

Developed, implemented and managed integrated marketing campaigns to promote awareness of SPG initiatives.
Directed internal email newsletters for wider communication of marketing campaigns.

5. Search Engine Optimization

Here's how interactive marketing managers use search engine optimization:

Managed a base of more than 50 customers through a search engine optimization process for business websites.
Work with web development team to ensure search engine optimization, increasing organic results.

6. Email Marketing

Here's how interactive marketing managers use email marketing:

Devised successful strategic email marketing program that reached four million users annually.
Implemented a new email marketing platform and communications calendar.

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7. Google Analytics

Here's how interactive marketing managers use google analytics:

Utilized Google Analytics and reporting from email service provider to analyze ongoing performance.
Analyzed Google Analytics reports and presented recommendations for growth to executive staff.

8. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how interactive marketing managers use paid search:

Planned and executed comprehensive advertising campaigns including paid search, display and optimization.
Managed multiple corporate paid search campaigns with external vendor including keyword selections, copy creation, linking strategy and budget.

9. Facebook

Here's how interactive marketing managers use facebook:

Led discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
Managed fan acquisition campaigns to increase fan base; grew Marriott Honeymoon Registry's Facebook -90 fans daily during promotional blitz.

10. Web Content

Here's how interactive marketing managers use web content:

Project-managed website enhancements and web content updates.
Led a team of ten people producing web content and applications against the charter of aligning interactive and traditional marketing objectives.

11. Media Management

Here's how interactive marketing managers use media management:

Provided Search Engine Optimization and Social Media Management for businesses.
Company Development and Management of department, including online and personal sales, scheduling, web development, social media management.

12. ROI

Here's how interactive marketing managers use roi:

Worked hand in hand with consumer intelligence team to demonstrate significant volume lift and ROI from e-newsletter programs.
Implemented Search Engine Marketing and affiliate sales programs resulting in ROI of 8:1.

13. YouTube

Here's how interactive marketing managers use youtube:

Produced several videos that went viral and have garnered over 1 million views on YouTube.
Produced videos for company YouTube channel, contributing author to company blog, and hosted a podcast series.

14. Internal Stakeholders

Here's how interactive marketing managers use internal stakeholders:

Instituted and shepherded Social Media Getting Started Guide for internal stakeholders.

15. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how interactive marketing managers use ppc:

Created, tested, and optimized landing pages in coordination with PPC campaign manager.
Managed the vendor relationships for SEO and PPC programs.

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What skills help Interactive Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on interactive marketing manager resumes?

Dr. Timothy Weaver Ph.D.

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What interactive marketing manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young interactive marketing managers need?

Dr. John Lax

Recently retired Assistant Professor, Saint Leo University

The real timeline is not the "coming years," as what graduates need five years from now will not be the same skillset they need in the next year or two. The industry, and its technologies, are changing that quickly. The most important long-term skills they need are adapting to the changing marketing ecosphere, a willingness to learn new skills and technologies quickly, and understanding how to find and apply those skills. With that said, there are three types of current skills required to get hired coming out of college.

First, technical and analytical skills. If you lack the necessary computing and data analysis skills, you will not be competitive. Second, marketing managers will be looking for creativity and innovative solutions to reach consumers. If you want to cut through the messaging clutter, you must craft and implement new message strategies. Finally, all employers will expect the "power skills" (what were once soft skills), such as communication, teamwork, collaboration, and adaptability. These can be challenging to learn in classes, so internships and campus organizations are so critical.

What technical skills for an interactive marketing manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all interactive marketing managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of interactive marketing manager skills to add to your resume

The most important skills for an interactive marketing manager resume and required skills for an interactive marketing manager to have include:

Digital Marketing
Digital Strategy
Email Campaigns
Marketing Campaigns
Search Engine Optimization
Email Marketing
Google Analytics
Paid Search
Facebook
Web Content
Media Management
ROI
YouTube
Internal Stakeholders
PPC
HTML

Twitter
User Interface
Content Management System
Web Analytics
Conversion Rates
Web Site
Site Traffic
Content Marketing
Search Engine Marketing
Content Strategy
Corporate Website
KPI
Website Traffic
Vendor Relationships
Google Adwords
Customer Acquisition

Content Development
Omniture
YOY
Funnels
Linkedin
RFP
B2C
QA
Marketing Analytics
Open Rates
Press Releases
Business Objectives
Web Pages
Content Creation
Affiliate Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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