There is more than meets the eye when it comes to being an interactive marketing strategist. For example, did you know that they make an average of $34.91 an hour? That's $72,603 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many interactive marketing strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be an interactive marketing strategist, we found that a lot of resumes listed 35.5% of interactive marketing strategists included graphic design, while 11.1% of resumes included email campaigns, and 7.3% of resumes included sem. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the interactive marketing strategist job title. But what industry to start with? Most interactive marketing strategists actually find jobs in the hospitality and professional industries.
If you're interested in becoming an interactive marketing strategist, one of the first things to consider is how much education you need. We've determined that 75.0% of interactive marketing strategists have a bachelor's degree. In terms of higher education levels, we found that 22.2% of interactive marketing strategists have master's degrees. Even though most interactive marketing strategists have a college degree, it's impossible to become one with only a high school degree or GED.
You may find that experience in other jobs will help you become an interactive marketing strategist. In fact, many interactive marketing strategist jobs require experience in a role such as account executive. Meanwhile, many interactive marketing strategists also have previous career experience in roles such as marketing internship or creative director.
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The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 35.5% of interactive marketing strategists listed graphic design on their resume, but soft skills such as analytical skills and communication skills are important as well.