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Become An Interactive Producer

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Working As An Interactive Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $72,000

    Average Salary

What Does An Interactive Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become An Interactive Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Interactive Producer Career Paths

Interactive Producer
Project Manager Owner Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Project Manager Owner Creative Director
Marketing And Creative Director
6 Yearsyrs
Project Manager Quality Manager Production Manager
Vice President Of Production
8 Yearsyrs
Senior Producer Production Manager Creative Director
Chief Creative Officer
8 Yearsyrs
Senior Producer Producer Director Creative Director
Director Of User Experience
10 Yearsyrs
Senior Producer Senior Project Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Producer Marketing Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Producer Marketing Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Producer Managing Editor Content Manager
Senior Content Manager
8 Yearsyrs
Digital Producer Digital Project Manager Digital Marketing Manager
Digital Director
9 Yearsyrs
Digital Producer Production Manager Print Production Manager
Creative Services Manager
6 Yearsyrs
Digital Producer Executive Producer Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Senior Project Manager Director Director Of Strategy
Director Of Digital Strategy
10 Yearsyrs
Interactive Project Manager Digital Project Manager Digital Marketing Manager
Digital Product Manager
8 Yearsyrs
Digital Project Manager Marketing Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
User Experience Designer Senior User Experience Designer
User Experience Manager
8 Yearsyrs
User Experience Designer Senior Web Developer Web Manager
Ecommerce Manager
6 Yearsyrs
User Experience Designer Content Strategist Content Manager
Digital Content Manager
5 Yearsyrs
Product Manager Marketing Communications Manager Marketing Manager/Project Manager
Creative Project Manager
6 Yearsyrs
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Do you work as an Interactive Producer?

Help others decide if this is a good career for them

Average Length of Employment
Senior Producer 4.0 years
Executive Producer 3.5 years
Media Producer 3.0 years
Producer 2.7 years
Online Producer 2.4 years
Web Producer 2.1 years
Content Producer 2.1 years
Digital Producer 1.9 years
Assistant Producer 1.7 years
Top Careers Before Interactive Producer
Producer 9.3%
Internship 5.3%
Consultant 3.7%
Editor 3.3%
Top Careers After Interactive Producer
Producer 7.7%
Principal 2.9%
Director 2.2%

Do you work as an Interactive Producer?

Interactive Producer Demographics

Gender

Male

44.8%

Female

44.2%

Unknown

11.0%
Ethnicity

White

57.3%

Hispanic or Latino

19.2%

Black or African American

10.1%

Asian

10.0%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

56.5%

French

17.4%

German

8.7%

Mandarin

8.7%

Chinese

4.3%

Japanese

4.3%
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Interactive Producer Education

Schools

New York University

15.3%

American University

7.1%

University of Texas at Austin

7.1%

University of California - Los Angeles

5.9%

University of Connecticut

4.7%

University of Washington

4.7%

Boston University

4.7%

University of California - Berkeley

4.7%

University of California - Santa Barbara

4.7%

School of Visual Arts

4.7%

Northwestern University

4.7%

Syracuse University

3.5%

University of San Francisco

3.5%

Emerson College

3.5%

University of California - Santa Cruz

3.5%

Loyola Marymount University

3.5%

University of North Texas

3.5%

New School

3.5%

Parsons the New School for Design

3.5%

University of Southern California

3.5%
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Majors

Photography

12.2%

Marketing

11.4%

Communication

10.2%

Graphic Design

9.4%

Journalism

9.0%

Business

6.7%

English

5.5%

Public Relations

5.1%

Advertising

3.9%

Political Science

3.1%

Digital Media

3.1%

Entertainment Business

2.7%

Fine Arts

2.7%

Design And Visual Communication

2.4%

Computer Science

2.4%

Computer Applications

2.4%

Management

2.0%

Psychology

2.0%

Writing

2.0%

Computer Information Systems

2.0%
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Degrees

Bachelors

61.6%

Masters

23.3%

Other

8.5%

Certificate

2.8%

Associate

2.6%

Doctorate

1.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$72,000
View Detailed Salary Report
$41,000
Min 10%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$72,000
Median 50%
$125,000
Max 90%
Best Paying Company
Google
Highest Paying City
Cupertino, CA
Highest Paying State
Hawaii
Avg Experience Level
2.0 years
How much does an Interactive Producer make at top companies?
The national average salary for an Interactive Producer in the United States is $72,454 per year or $35 per hour. Those in the bottom 10 percent make under $41,000 a year, and the top 10 percent make over $125,000.

Real Interactive Producer Salaries

Job Title Company Location Start Date Salary
Interactive Producer Droga5, LLC New York, NY Jul 09, 2016 $275,000
Interactive Producer Facebook, Inc. Menlo Park, CA May 13, 2016 $150,065
Interactive Producer Facebook, Inc. Menlo Park, CA Jul 27, 2016 $150,065
Digital Interactive Producer Mediamonks Inc. New York, NY Oct 11, 2016 $145,000
Interactive Producer Facebook, Inc. Menlo Park, CA May 12, 2014 $144,000
Interactive Producer J Walter Thompson USA, Inc. New York, NY May 26, 2016 $138,133
Digital Interactive Producer J. Walter Thompson U.S.A. Inc. New York, NY Feb 21, 2012 $130,000
Interactive Producer Techsource Inc. San Jose, CA Oct 24, 2014 $120,000
Interactive Technical Producer Spinifex Group, Inc. Torrance, CA Jul 21, 2010 $120,000
Interactive Producer Google Inc. New York, NY Mar 16, 2015 $112,424
Interactive Producer BBDO USA LLC New York, NY Feb 27, 2014 $96,000
Interactive Producer Apple Inc. Cupertino, CA Oct 01, 2010 $93,000
Interactive Producer Ivory Digital LLC New York, NY Jun 01, 2015 $91,250
Interactive Producer Belkin International, Inc. Vista, CA Jun 25, 2012 $90,000
Interactive Producer Domani Studios, LLC New York, NY May 25, 2015 $87,500
Interactive Producer Domani Studios, LLC New York, NY May 29, 2015 $85,000
Interactive Producer BBDO USA LLC New York, NY Feb 27, 2012 $84,000
Interactive Producer Domani Studios, LLC New York, NY Jun 16, 2013 $80,000
E-Commerce Interactive Producer Stance, Inc. San Clemente, CA Sep 23, 2016 $65,000
Interactive Producer Conill Advertising, Inc. Torrance, CA Apr 20, 2010 $60,000
Interactive Producer Lion Television Inc. New York, NY Sep 15, 2010 $60,000 -
$70,000
Interactive Producer Saatchi & Saatchi North America, Inc. El Segundo, CA Apr 20, 2010 $60,000
Interactive Producer Night Agency LLC New York, NY Oct 26, 2009 $55,000

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Top Skills for An Interactive Producer

  1. Web Application
  2. Project Management
  3. Content Management System
You can check out examples of real life uses of top skills on resumes here:
  • Managed and collaborated with internal and external resources, adapting to different work environments and project management/reporting systems.
  • Evaluated content management systems, digital asset management tools and other web apps for use by our clients.
  • Worked as a freelancer/consultant for digital marketing projects * Manage front-end web development, UX design, and web video production
  • Managed interactive development, including design, implementation and QA.
  • Work http://flyvirgin.com/html/ http://www.thefamousgroup.com/work/at-t-march-madness-brackets-by-six-year-olds#case-study http://www.michelinman.com http://www.thefamousgroup.com/work/team-michelin-tire-selector

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Top 10 Best States for Interactive Producers

  1. New York
  2. California
  3. District of Columbia
  4. Connecticut
  5. Georgia
  6. Maryland
  7. New Jersey
  8. Nevada
  9. Washington
  10. Florida
  • (366 jobs)
  • (411 jobs)
  • (88 jobs)
  • (43 jobs)
  • (70 jobs)
  • (44 jobs)
  • (48 jobs)
  • (21 jobs)
  • (76 jobs)
  • (161 jobs)

Top Interactive Producer Employers

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Jobs From Top Interactive Producer Employers

Interactive Producer Videos

Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior | Interactive 2015 | SXSW

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