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Job outlook for interactive producers in the United States
Are interactive producer jobs in demand?
Interactive producer job and salary trends over time
Interactive producer jobs over time
Interactive producer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 467 | 0.00% |
| 2020 | 404 | 0.00% |
| 2019 | 437 | 0.00% |
| 2018 | 401 | 0.00% |
| 2017 | 397 | 0.00% |
Average interactive producer salary over time
Interactive producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $96,520 | $46.40 | +2.7% |
| 2025 | $94,018 | $45.20 | +3.8% |
| 2024 | $90,557 | $43.54 | +0.1% |
| 2023 | $90,481 | $43.50 | +0.9% |
| 2022 | $89,634 | $43.09 | +3.7% |
Interactive producer jobs by state
Most common states for interactive producers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 79 | 11% |
| 2 | Vermont | 623,657 | 23 | 4% |
| 3 | California | 39,536,653 | 674 | 2% |
| 4 | New York | 19,849,399 | 435 | 2% |
| 5 | Virginia | 8,470,020 | 135 | 2% |
| 6 | Massachusetts | 6,859,819 | 120 | 2% |
| 7 | Washington | 7,405,743 | 112 | 2% |
| 8 | Maryland | 6,052,177 | 94 | 2% |
| 9 | Colorado | 5,607,154 | 86 | 2% |
| 10 | Connecticut | 3,588,184 | 66 | 2% |
| 11 | Utah | 3,101,833 | 55 | 2% |
| 12 | Nebraska | 1,920,076 | 29 | 2% |
| 13 | Maine | 1,335,907 | 21 | 2% |
| 14 | Rhode Island | 1,059,639 | 19 | 2% |
| 15 | Delaware | 961,939 | 15 | 2% |
| 16 | South Dakota | 869,666 | 15 | 2% |
| 17 | Wyoming | 579,315 | 13 | 2% |
| 18 | Georgia | 10,429,379 | 145 | 1% |
| 19 | Oregon | 4,142,776 | 60 | 1% |
| 20 | West Virginia | 1,815,857 | 24 | 1% |
Most common cities for interactive producers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Cupertino | 2 | 3% | $163,680 |
| 2 | Sunnyvale | 2 | 1% | $163,716 |
Interactive Producer job outlook: Expert opinions
Our panel of interactive producer experts
University of Toledo
Susquehanna University
Columbia College Chicago
Drexel University
Baylor University
The University of Texas Rio Grande Valley
University of Nevada, Las Vegas
Radio Television Digital News Association
Florida State University
University of North Texas
What are the biggest trends we'll see in the Interactive Producer job market given the pandemic?
Deborah Orloff: Working remotely and meeting via Zoom (and similar video conferencing platforms) is obviously a huge trend, and I expect it to continue.
What skills stand out on Interactive Producer resumes?
Deborah Orloff: Flexibility and the ability to adapt to changing situations and new technology has become more important than ever! Creativity and entrepreneurship are also very important!
Craig Stark Ph.D.
Associate Professor of Communications, Department Head of CommunicationsSusquehanna University
Communications Department
What are the biggest trends we'll see in the Interactive Producer job market given the pandemic?
Craig Stark Ph.D.: Probably more remote work opportunities. I would expect many employers will find it more cost-effective to have employees work from home or remote sites, which means employees have to have a good working knowledge of time management and technical skills.
What skills stand out on Interactive Producer resumes?
Duncan MacKenzie: For all young artists, organizational skills, digital and web-based skills, and an ability to communicate verbally and textually are very important; beyond that, craft-based skills relevant to whatever is being made are always crucial.
What are the biggest trends we'll see in the Interactive Producer job market given the pandemic?
Michael Wagner: We primarily serve the traditional digital media industries (game design, animation, visual effects, VR/AR, etc.). In our fields, the pandemic's most significant trend is the rapid development of solutions for virtualizing digital media production systems. Companies have started to move much of their production into cloud-based development environments that allow developers to work in geographically dispersed teams.
What skills stand out on Interactive Producer resumes?
Michael Wagner: Primarily an understanding of how to be productive in virtual teams. Anything that proves that somebody is capable of working independently and reliably.
Are there any particularly good places in the United States for Interactive Producers to find work opportunities?
Chris Hansen: Most cities of any size have businesses and churches that need media professionals. Every business needs a media presence for their website, or social media, or advertising. So whether they do that with in-house media employees or outsource to firms or freelancers who handle the work, having these skills will make you employable in most medium-sized or large cities.
How do you envision technology impacting Interactive Producers in the next 5 years?
Chris Hansen: In digital media, technology is ever-changing. It's a field that's rooted in technological advances, giving us better ways to do what we do. So technology will change, and students in this field need to learn not only whatever is current, but they need to learn how to adapt as things change.
What type of skills will young Interactive Producers need?
David Carren: Critical thinking, a significant component of all successful creative endeavors, will be a considerable asset. Another essential ability to collaborate or work with others efficiently and effectively will also matter a great deal.
How do you envision technology impacting Interactive Producers in the next 5 years?
Nate Bynum: It will ever increase. Long before the pandemic, more and more stage performers were being asked to submit auditions via self-tapes. That process can be a time and money saver for both the theatre and the actor. Still, stage acting is centered around performing in front of a live audience, and the best way to prove confidence and ability in doing that is to audition live and respond to feedback in real-time. Recording and streaming live performances is already an issue causing legal ramifications between SAG-AFTRA and AEA. This is a sensitive issue at present.
On the other hand, technology has already impacted film/tv acting, and I think it is to stay there. A reliance on self-taped audition submissions, and Zoom auditions, will probably remain a norm in the on-screen discipline because, again, of time and cost. I think everyone is eager to get back to in-person auditions, getting adjustments in the room from the decision-makers, and just direct reading the room. Still, a lot of money has been spent on the equipment during the pandemic, and no one wants it only to become obsolete. Also, a lot of actors are getting good at self-taping. As well, casting directors have a lot more opportunities nowadays to cast multiple shows. The quick turnaround demanded from network, cable, and streaming shows doesn't allow for many in-person auditions.
What general advice would you give to an Interactive Producer?
Dan Shelley: While television and radio newsroom hiring has been relatively flat, there are increasing opportunities for broadcast and digital journalists in virtually all parts of the country. Generally speaking, the pandemic has caused some - but not as much as initially feared - contraction in the overall local broadcast and digital journalism space. However, several companies that operate television stations across the U.S. are actively seeking journalists as they have adapted to new innovative ways to cover stories safely and, in many cases, they are ramping up hiring to better serve their communities during these unprecedented times.
What technology do you think will become more important and prevalent for Interactive Producers in the next 3-5 years?
Michael Neal Ph.D.: Writing is a technology, even as we use technologies to write. A pen and paper is just as much a technology as a computer. I think writers and editors will continue to use many of the digital technologies that have emerged over the past several years. We teach students to develop video essays, digital archives, podcasts, web texts, and a variety of other multimedia forms of communication. The tools we use to create these texts will likely change, but the direction we're moving with technology will likely speed up production and make it more accessible to more composers. There are clear downsides to digital communication, but this is the world we live in, and education in part is about teaching critical use of these new technologies.
What technology do you think will become more important and prevalent for Interactive Producers in the next 3-5 years?
Johnathan Paul: We've slowly seen more and more companies in film, television, and video game development move a portion of their business to online and remote for the past ten years. However, with the global pandemic, we've seen those new models get pushed to the forefront in a concise amount of time. With that said, my classes have been integrating communication and project management apps into the classroom workflow and the core creative tools I use. So apps such as Zoom, Slack, Notion, Frame.io, Evercast, etc. are heavily used in my class, as students will now need to have a working knowledge of some or all of these applications once they move into the industry.