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What does an interactive project manager do?

Updated January 8, 2025
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Interactive project manager responsibilities

Here are examples of responsibilities from real interactive project manager resumes:

  • Manage all areas of digital marketing from discovery to design, development, implementation and QA.
  • Manage a team of designers, HTML coders and programmers to create online and offline marketing projects.
  • Post to company Facebook as well as post blogs on the company website which automate to the many social media networks.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Convert web site designs; provide in Photoshop, InDesign, or PDF; into HTML layouts.
  • Develop user interfaces using HTML, Javascript, Jquery and action script.
  • Use HTML and CSS to develop responsive online websites, providing clients optimal presentation capabilities target towards their specific user base.
  • Create Facebook profiles for client campaigns).
  • Update clients' websites using HTML and content management systems.
  • Conduct product photography for the catalog as well as enhance images in Photoshop.
  • Work in close collaboration with developers and IA team to improve and enhance UX.
  • Enable clients to better engage end- users and increase business results through mobile UX.
  • Perform Microsoft SharePoint development for task managers, resource centers and landing page projects.
  • Project manager responsible for identifying, justifying, and developing B2C and B2B projects.
  • Develop QA plans to ensure all projects exceed expectations of quality, creativity and service.

Interactive project manager skills and personality traits

We calculated that 17% of Interactive Project Managers are proficient in Project Management, UI, and Web Development. They’re also known for soft skills such as Analytical skills, Organizational skills, and Communication skills.

We break down the percentage of Interactive Project Managers that have these skills listed on their resume here:

  • Project Management, 17%

    Project Management experience utilizing PMBOK guidelines including achieving milestones and documentation for each phase of the project.

  • UI, 8%

    Worked closely with Architects to build out the UI framework that was used as the foundation for development.

  • Web Development, 5%

    Ratchet was an interactive technology start-up company whose core-competencies included full life cycle web development and technology consulting to advertising agencies.

  • User Experience, 4%

    Worked closely with developers to troubleshoot problems and enhance user experience.

  • Photoshop, 4%

    Utilized Adobe Photoshop, Illustrator and InDesign to create interactive content for websites.

  • QA, 4%

    Managed all areas of digital marketing from discovery to design, development, implementation and QA.

Most interactive project managers use their skills in "project management," "ui," and "web development" to do their jobs. You can find more detail on essential interactive project manager responsibilities here:

Analytical skills. One of the key soft skills for an interactive project manager to have is analytical skills. You can see how this relates to what interactive project managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an interactive project manager resume shows how interactive project managers use analytical skills: "analyzed third-party vendors to ensure that two west inc and its clients were achieving their maximum technical potential. "

Organizational skills. Another essential skill to perform interactive project manager duties is organizational skills. Interactive project managers responsibilities require that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Interactive project managers also use organizational skills in their role according to a real resume snippet: "created company profiles for targeted marketing campaigns, including key contacts, organizational charts, financials, and corporate background. "

Communication skills. Another skill that relates to the job responsibilities of interactive project managers is communication skills. This skill is critical to many everyday interactive project manager duties, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This example from a resume shows how this skill is used: "project manager, the soundbite institute project management for creative consulting firm run by former presidential humor communications consultant mark katz. "

Creativity. For certain interactive project manager responsibilities to be completed, the job requires competence in "creativity." The day-to-day duties of an interactive project manager rely on this skill, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." For example, this snippet was taken directly from a resume about how this skill applies to what interactive project managers do: "work with creative and technology development teams to deliver optimized user experience. "

All interactive project manager skills

The three companies that hire the most interactive project managers are:

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Compare different interactive project managers

Interactive project manager vs. Scrum master

A scrum master is a job that's rooted in leadership. It is the scrum master's responsibility to ensure a scrum process over the development of a project. They are not directly involved in the decision-making but guide the team in completing the scrum process with their experience and expertise. Also, a scrum master must be adept at being agile in approaching a project and also be able to schedule meetings during the process. In addition, the scrum master acts as a coach as well, helping the scrum teamwork cross-functionally.

We looked at the average interactive project manager salary and compared it with the wages of a scrum master. Generally speaking, scrum masters are paid $7,533 lower than interactive project managers per year.Even though interactive project managers and scrum masters are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require project management, ui, and qa in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, interactive project manager responsibilities require skills like "web development," "user experience," "photoshop," and "seo." Meanwhile a typical scrum master has skills in areas such as "jira," "software development," "agile scrum," and "kanban." This difference in skills reveals the differences in what each career does.

Scrum masters really shine in the energy industry with an average salary of $110,550. Comparatively, interactive project managers tend to make the most money in the media industry with an average salary of $117,072.scrum masters tend to reach higher levels of education than interactive project managers. In fact, scrum masters are 16.2% more likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.

Interactive project manager vs. Information technology technical lead

An information technology technical lead is responsible for assisting the technology team in solving system issues, designing new application systems, improving existing network infrastructure, and maintaining the safety and security of the organization's database. Information technology technical leads inspect the technology system's performance, recommending strategic solutions for optimization and smooth navigations for end-users. They also perform configurations and modifications, adhering to business requirements to support production operations. An information technology technical lead must have excellent knowledge of the technology industry, as well as a strong command of programming languages and system codes to handle technical complexities for maximum efficiency.

Information technology technical lead positions earn higher pay than interactive project manager roles. They earn a $17,017 higher salary than interactive project managers per year.Only some things about these jobs are the same. Take their skills, for example. Interactive project managers and information technology technical leads both require similar skills like "project management," "ui," and "user experience" to carry out their responsibilities.

Each career also uses different skills, according to real interactive project manager resumes. While interactive project manager responsibilities can utilize skills like "web development," "photoshop," "seo," and "basecamp," information technology technical leads use skills like "architecture," "governance," "java," and "customer service."

On average, information technology technical leads earn a higher salary than interactive project managers. Some industries support higher salaries in each profession. Interestingly enough, information technology technical leads earn the most pay in the pharmaceutical industry with an average salary of $119,542. Whereas interactive project managers have higher pay in the media industry, with an average salary of $117,072.Average education levels between the two professions vary. Information technology technical leads tend to reach similar levels of education than interactive project managers. In fact, they're 4.3% more likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.

Interactive project manager vs. Project team lead

A project team lead sets up the expectations for the team members. Project team leads are in charge of setting the direction for the team members. They see to it that the members will not stray from the team's goals. They lead and engage in project works. It is their job to maintain the dynamics of the team. It is their aim not to fail in their management and leadership skills. They need to have conflict and resolution skills, communication skills, attention to detail, and patience.

On average scale, project team leads bring in higher salaries than interactive project managers. In fact, they earn a $11,444 higher salary per year.By looking over several interactive project managers and project team leads resumes, we found that both roles require similar skills in their day-to-day duties, such as "project management," "qa," and "project scope." But beyond that, the careers look very different.

The required skills of the two careers differ considerably. For example, interactive project managers are more likely to have skills like "ui," "web development," "user experience," and "photoshop." But a project team lead is more likely to have skills like "r," "logistics," "database," and "hvac."

Project team leads earn the highest salary when working in the finance industry, where they receive an average salary of $115,815. Comparatively, interactive project managers have the highest earning potential in the media industry, with an average salary of $117,072.Most project team leads achieve a higher degree level compared to interactive project managers. For example, they're 5.7% more likely to graduate with a Master's Degree, and 0.8% more likely to earn a Doctoral Degree.

Interactive project manager vs. Technical project coordinator

Technical Project Assistants are involved in the different projects of the company. They are usually entry-level employees assigned to work with project managers. Technical Project Assistants help in various phases of the project management cycle. They are usually assigned to work on administrative activities related to the technical side of the project. This may include working on research drafts, managing work tools, and creating presentation materials. They may also provide insights into the different activities during the project design and development phase. Technical Project Assistants also help in collating feedback from uses or audience members upon project completion.

Technical project coordinators average a lower salary than the annual salary of interactive project managers. The difference is about $15,736 per year.While their salaries may vary, interactive project managers and technical project coordinators both use similar skills to perform their duties. Resumes from both professions include skills like "project management," "qa," and "project scope. "Each job also requires different skills to carry out their responsibilities. An interactive project manager uses "ui," "web development," "user experience," and "photoshop." Technical project coordinators are more likely to have duties that require skills in "customer service," "infrastructure," "powerpoint," and "database. "In general, technical project coordinators earn the most working in the health care industry, with an average salary of $81,501. The highest-paying industry for an interactive project manager is the media industry.The average resume of technical project coordinators showed that they earn similar levels of education compared to interactive project managers. So much so that theyacirc;euro;trade;re 2.6% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.2%.

Types of interactive project manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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