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Interbrand history
Interbrand company history timeline
1979: The name is changed to Interbrand, and an office opens in New York.
1984: The firm develops the Prozac name.
In 1986 Murphy hired Charles E. Brymer, an advertising veteran from the Batten Barton Durstine & Osborn agency, to serve as president, and he was instrumental in making the New York operation a success.
The firm developed new award-winning packaging for the Boots United Kingdom drugstore chain in 1988, the same year that it named Land Rover's Discovery sport-utility vehicle.
He resigned as Interbrand's chairman in April 1996.
Interbrand bought a 40 percent stake in Design Counsel, then in 1996 bought the rest of the company.
Also in 1996 Interbrand opened an office in Osaka, Japan; added a branch in Zurich, Switzerland, through the purchase of identity group Zintzmeyer & Lux; and acquired the New York design firm of Gertsman & Meyers.
In 1997 the firm opened offices in Jakarta, Indonesia, and Mexico City.
Some of the noteworthy work conducted by Interbrand during this transitional period included the positioning of the Deutsche Telekom brand, and the valuation of the Guinness brand. Its founder, Alvin H. Schecter, would succeed Murphy as Interbrand's chairman, a post he held until retiring in 1999.
Also in 2000 Interbrand acquired Cincinnati-based Hulefeld Associates, a 70-year-old design firm boasting major Midwest clients such as Procter and Gamble and the Kroger supermarket chain.
2004: A Moscow office opens.
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Interbrand competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Grey Group | 1917 | $1.3B | 2,400 | 87 |
| Leo Burnett | 1935 | $1.9B | 9,000 | - |
| Gartner | 1979 | $6.3B | 16,724 | 356 |
| Wieden+Kennedy | 1982 | $230.0M | 928 | 3 |
| Infor | 2002 | $3.2B | 18,000 | 37 |
| Ogilvy | 1948 | $5.9B | 24,850 | 5 |
| Saatchi & Saatchi Advertising Worldwide Inc | - | $210.0M | 900 | - |
| Crispin Porter + Bogusky | 1965 | $98.0M | 700 | - |
| AT&T | 1983 | $122.3B | 230,000 | 3,640 |
| Publicis Sapient | 1990 | $1.3B | 20,000 | 4 |
Interbrand history FAQs
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Interbrand may also be known as or be related to Design Forum, Interbrand and Interbrand Corporation.