How to hire an internal communications manager

How to hire an internal communications manager, step by step

Here's a step-by-step internal communications manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internal communications manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internal communications manager
• Step 8: Go through the hiring process checklist

What does an internal communications manager do?

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1. Identify your hiring needs

   Before you start hiring an internal communications manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An internal communications manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, internal communications managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of internal communications manager salaries for various roles:

   Type of Internal Communications Manager	Description	Hourly rate
   Internal Communications Manager		$27-66
   Director Of Public Affairs	Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast... Show more	$33-89
   Project Manager	Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation... Show more	$30-62

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Employee Engagement
   • Internal Communications Strategy
   • PowerPoint
   • Human Resources
   • Corporate Communications
   • Internal Stakeholders
   • Executive Communications
   • Content Development
   • External Communications
   • Video Scripts
   • Communications Programs
   • Facebook
   • Editorial Calendar

   Check all skills

   Responsibilities:

   • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
   • Generate all PowerPoint presentations for the CCTV system.
   • Assist in writing, editing and proofreading of executive letters and memos.
   • Design and publish promotional html emails and wellness newsletter via client's intranet.
   • Leverage prior industry knowledge, experience and contacts to develop business for firm.
   • Result in regular meetings and leverage resources to meet the needs of NCR audiences.

   More internal communications manager duties

3. Make a budget

   Including a salary range in your internal communications manager job description helps attract top candidates to the position. An internal communications manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an internal communications manager in Kansas may be lower than in California, and an entry-level internal communications manager usually earns less than a senior-level internal communications manager. Additionally, an internal communications manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average internal communications manager salary

   $89,180yearly

   $42.88 hourly rate

   ---

   Entry-level internal communications manager salary

   $57,000 yearly salary

   Updated December 15, 2025

   Average internal communications manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$142,115	$68
   2	Washington	$120,656	$58
   3	New York	$118,844	$57
   4	District of Columbia	$118,195	$57
   5	Massachusetts	$116,272	$56
   6	Michigan	$113,751	$55
   7	Alaska	$103,828	$50
   8	Oregon	$102,284	$49
   9	Hawaii	$99,190	$48
   10	Illinois	$98,727	$47
   11	Arizona	$97,987	$47
   12	Virginia	$96,539	$46
   13	Pennsylvania	$96,525	$46
   14	Montana	$95,618	$46
   15	Wisconsin	$95,319	$46
   16	Georgia	$95,278	$46
   17	North Carolina	$92,885	$45
   18	Iowa	$88,429	$43
   19	Indiana	$85,573	$41
   20	Texas	$84,044	$40

   Average internal communications manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Roku	$187,142	$89.97	1
   2	Conrad N. Hilton Foundation	$175,030	$84.15
   3	Pure Storage	$166,157	$79.88	6
   4	Fanatics	$157,242	$75.60	6
   5	Meta	$156,776	$75.37	90
   6	Sirius Solutions	$154,320	$74.19
   7	Google	$151,385	$72.78	53
   8	Silicon Valley Bank	$149,746	$71.99
   9	AlixPartners	$149,280	$71.77
   10	Crown Castle International	$148,356	$71.33
   11	Airbnb	$141,125	$67.85
   12	Apple	$138,436	$66.56	27
   13	Legal & General Investment Management America	$135,287	$65.04
   14	Takeda Pharmaceuticals U.S.A., Inc.	$135,005	$64.91	7
   15	Elanco	$134,817	$64.82
   16	Barclays	$134,137	$64.49	1
   17	Logitech	$134,050	$64.45
   18	UBS	$129,402	$62.21
   19	Intuitive Surgical	$129,330	$62.18	1
   20	Bed Bath & Beyond	$129,019	$62.03

4. Writing an internal communications manager job description

   A job description for an internal communications manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an internal communications manager job description:

   Internal communications manager job description example

   Helbiz is a multi-modal, international company looking to revolutionize transportation through sustainability and accessibility. Helbiz is the first micro-mobility company to be listed on NASDAQ and offers an array of mobility products including electric scooters and bicycles to cities around the world. We aim to solve first and last-mile problems in cities and on campuses by offering unique transportation options that are more efficient, more affordable, and reduce our carbon footprint.
   
   As an internal communications manager with Helbiz, you will be responsible for keeping the employees and the management team in your company informed on issues that affect employees in your organization. You will play a key role in the business because you'll be engaging employees and helping to motivate them. You will be working with people at every level, keeping them informed of news and positive developments in the company and ensuring they stay in the loop during upheavals or periods of crisis.
   
   The ideal candidate will be working with people at every level, keeping them informed of news and positive developments in the company and ensuring they stay in the loop during upheavals or periods of crisis.
   
   ResponsibilitiesEstablish an internal communications strategy in conjunction with senior managers Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders Plan, edit, and write content for a variety of internal communications mediums, such as a blog, memo, etc. You may also be required to work on the layout of content. Work cross-functionally with all teams and departments Keep employees abreast of progress, projects, and answer their questions Storyboard or translate ideas to the creative team of art directors and designers Use social media, Slack, and other tools to communicate with staff internally Manage an internal communications officer or whole team
   
   Requirements2 to 4 years of experience in an internal communications role or a similar roleA Bachelor's degree or equivalent qualification obtained preferably in communications, media, or languages.A proven track record in developing and implementing an internal communications strategy and managing change.Strong writing abilities across a variety of channels. Able to flex style and tone Outstanding spoken communication and influencing skills. Excellent time management skills and the ability to meet deadlines / prioritize workload.A strong team player who is able to win consensus.Specific knowledge and experience of online and offline communications techniques.
   
   Benefits & PerksOpportunity to join a fast-paced company within a disruptive industry Ability to shape and establish leadership within the organization and industry Competitive compensation and performance-based bonus structure Competitive benefits package including health benefits, PTO & Paid Sick LeaveThe office environment and perks that accompany a business designed to disrupt the last mile of transportation globally
   Helbiz is an Equal Opportunity Employer and is committed to diversity and inclusion in the workplace. Helbiz prohibits the discrimination and harassment of any kind based on race, color, sex, religion, gender identity, gender expression, age, national origin, disability, genetic information, pregnancy, military or veteran status, marital status, or any other protected characteristic as outlined by federal, state, or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.

   Copy this example

   

5. Post your job

   To find the right internal communications manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with internal communications managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit internal communications managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your internal communications manager job on Zippia to find and recruit internal communications manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit internal communications managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internal communications manager

   Once you've decided on a perfect internal communications manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new internal communications manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an internal communications manager?