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Become An Internal Communications Specialist

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Working As An Internal Communications Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $44,891

    Average Salary

What Does An Internal Communications Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Internal Communications Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Internal Communications Specialist jobs

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Internal Communications Specialist Career Paths

Internal Communications Specialist
Marketing Communications Manager Marketing Program Manager Marketing Manager
Associate Director, Marketing
8 Yearsyrs
Internal Communications Manager Writer And Editor Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Marketing Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Public Relations Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Writer And Editor Communications Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Writer And Editor Communications Coordinator Communications Director
Director Of Communications And Marketing
9 Yearsyrs
Communications Lead Senior Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Consultant Communications Director
Director, Corporate Communications
10 Yearsyrs
Project Manager Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Communications Director Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Public Relations Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Specialist Communications Manager
Marketing Manager
6 Yearsyrs
Communications Lead Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Internal Communications Manager Senior Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Project Manager Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Communications Specialist Project Manager Construction Manager
Operations Manager
7 Yearsyrs
Communications Consultant Marketing Communications Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Communications Manager Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Specialist 2.9 years
Top Employers Before
Specialist 5.1%
Reporter 4.8%
Internship 4.2%
Teacher 3.6%
Owner 3.3%
Top Employers After
Consultant 6.3%
Owner 4.3%
Internship 3.3%
Manager 3.3%

Internal Communications Specialist Demographics

Gender

Female

60.1%

Male

37.3%

Unknown

2.6%
Ethnicity

White

79.1%

Hispanic or Latino

10.7%

Asian

8.1%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

35.3%

French

12.1%

Portuguese

7.8%

Japanese

6.9%

German

5.2%

Arabic

5.2%

Chinese

4.3%

Mandarin

3.4%

Italian

3.4%

Korean

2.6%

Russian

2.6%

Hindi

1.7%

Czech

1.7%

Slovak

1.7%

Urdu

1.7%

Swedish

0.9%

Dutch

0.9%

Danish

0.9%

Yoruba

0.9%

Malay

0.9%
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Internal Communications Specialist Education

Schools

University of Phoenix

8.5%

University of North Texas

7.4%

Boston University

7.4%

Michigan State University

6.4%

Webster University

6.4%

Georgetown University

5.3%

Kent State University

5.3%

Syracuse University

4.3%

University of Toledo

4.3%

Northwestern University

4.3%

Northern Kentucky University

4.3%

University of Denver

4.3%

University of Central Florida

4.3%

University of Kansas

4.3%

University of Delaware

4.3%

American University

4.3%

University of Oklahoma

4.3%

Regent University

4.3%

University of South Florida

3.2%

California State Polytechnic University - Pomona

3.2%
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Majors

Business

19.7%

Communication

19.5%

Journalism

8.5%

Public Relations

5.1%

Marketing

4.9%

English

4.7%

Criminal Justice

3.8%

Human Resources Management

3.4%

Psychology

3.2%

Finance

3.0%

Management

2.8%

Writing

2.8%

Business Communications

2.8%

Accounting

2.8%

Political Science

2.5%

Economics

2.3%

Law

2.3%

International Relations

2.3%

Project Management

1.9%

General Studies

1.7%
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Degrees

Bachelors

44.1%

Masters

28.8%

Other

16.5%

Associate

4.4%

Certificate

4.2%

Doctorate

1.2%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Internal Communications Specialist Salaries

Job Title Company Location Start Date Salary
Senior Internal Communications Specialist Blizzard Entertainment, Inc. Irvine, CA Nov 29, 2013 $74,900
Senior Internal Communications Specialist Blizzard Entertainment, Inc. Irvine, CA Nov 29, 2010 $70,000
Internal Communications Specialist Cargill, Incorporated Wayzata, MN Nov 24, 2009 $69,208
Internal Communications Specialist The Louis Berger Group, Inc. Washington, DC Apr 15, 2013 $61,360 -
$83,000
Internal Communications Specialist Kent State University Kent, OH Sep 06, 2014 $52,020
Internal Communications Specialist Kent State University Kent, OH Sep 06, 2011 $50,000

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Top Skills for An Internal Communications Specialist

CompanyIntranetHumanResourcesCommunicationPlansWebContentCustomerServiceInternalCommunicationsStrategyEnsureComplianceSafetySharepointIntranetSiteBusinessUnitsPressReleasesExternalSecurityInternalNewsletterSpecialEventsCorporateCommunicationsPowerpointFacebookDetentionOperationsContentManagementSystem

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Top Internal Communications Specialist Skills

  1. Company Intranet
  2. Human Resources
  3. Communication Plans
You can check out examples of real life uses of top skills on resumes here:
  • Manage and produce content for the company intranet and helped launch the site in 2012.
  • Balance and support communications plans for every department, including human resources, leadership, events, strategic initiatives, etc.
  • Served as company photographer and worked with communications team in branding collateral initiatives and communication plans.
  • Created web content for company Intranet (over 100 pages, updated annually).
  • Ship, track, trace, and provide customer service for import and export air and ocean shipments

Top Internal Communications Specialist Employers

Internal Communications Specialist Videos

Career Advice on becoming a Communications Officer by Katie J (Full Version)

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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