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Become An Internal Communications Specialist

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Working As An Internal Communications Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $74,000

    Average Salary

What Does An Internal Communications Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Internal Communications Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Internal Communications Specialist Jobs

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Internal Communications Specialist Career Paths

Internal Communications Specialist
Communications Manager Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Communications Manager Program Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Communications Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Communications Consultant Consultant Marketing Manager
Marketing Program Manager
6 Yearsyrs
Communications Consultant Project Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Communications Consultant Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Senior Communications Specialist Communications Director
Director, Corporate Communications
10 Yearsyrs
Senior Communications Specialist Marketing Communications Manager Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Senior Communications Specialist Marketing Communications Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Internal Communications Manager Marketing Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Marketing Specialist Public Relations Manager Manager Of Corporate Communications
Internal Communications Manager
8 Yearsyrs
Marketing Specialist Freelance Marketing Consultant Web Developer
Web Content Manager
5 Yearsyrs
Public Relations Manager Brand Manager Marketing Manager/Project Manager
Communications Project Manager
6 Yearsyrs
Manager Of Corporate Communications Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Manager Of Corporate Communications Marketing Manager/Project Manager Social Media Manager
Media Relations Manager
5 Yearsyrs
Public Relations Specialist Public Relations Consultant
Public Information Officer
6 Yearsyrs
Public Relations Specialist Technical Writer Senior Technical Writer
Publications Manager
5 Yearsyrs
Public Relations Specialist Technical Writer Content Manager
Digital Content Manager
5 Yearsyrs
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Do you work as an Internal Communications Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Internal Communications Specialist
Reporter 6.7%
Internship 5.8%
Editor 4.4%
Cashier 4.1%
Top Careers After Internal Communications Specialist
Consultant 3.5%

Do you work as an Internal Communications Specialist?

Average Yearly Salary
$74,000
View Detailed Salary Report
$42,000
Min 10%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$129,000
Max 90%
Best Paying Company
Lehigh Valley Hospital-Schuylkill
Highest Paying City
San Francisco, CA
Highest Paying State
Minnesota
Avg Experience Level
2.6 years
How much does an Internal Communications Specialist make at top companies?
The national average salary for an Internal Communications Specialist in the United States is $74,773 per year or $36 per hour. Those in the bottom 10 percent make under $42,000 a year, and the top 10 percent make over $130,000.

Real Internal Communications Specialist Salaries

Job Title Company Location Start Date Salary
Senior Internal Communications Specialist Blizzard Entertainment, Inc. Irvine, CA Nov 29, 2013 $74,900
Senior Internal Communications Specialist Blizzard Entertainment, Inc. Irvine, CA Nov 29, 2010 $70,000
Internal Communications Specialist Cargill, Incorporated Wayzata, MN Nov 24, 2009 $69,208
Internal Communications Specialist The Louis Berger Group, Inc. Washington, DC Apr 15, 2013 $61,360 -
$83,000
Internal Communications Specialist Kent State University Kent, OH Sep 06, 2014 $52,020
Internal Communications Specialist Kent State University Kent, OH Sep 06, 2011 $50,000

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Top Skills for An Internal Communications Specialist

  1. Strategic Communication Plans
  2. Web Content
  3. Internal Communications Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented strategic communication plans through electronic and printed media for a large corporate audience.
  • Created web content for company Intranet (over 100 pages, updated annually).
  • Manage internal communications strategy and platforms (Magazines, Newsletters, Intranet, Reports, Collateral, etc).
  • Increased quality, credibility and readership of company publications through applied journalism skills and development of standardized submission and proposal guidelines.
  • Mastered SharePoint within a few weeks to meet project deadlines and collaborated effectively with team members located nationwide.

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Top 10 Best States for Internal Communications Specialists

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Connecticut
  7. Ohio
  8. Nevada
  9. North Carolina
  10. Oregon
  • (288 jobs)
  • (40 jobs)
  • (781 jobs)
  • (73 jobs)
  • (524 jobs)
  • (222 jobs)
  • (754 jobs)
  • (119 jobs)
  • (661 jobs)
  • (265 jobs)

Internal Communications Specialist Demographics

Gender

Female

56.7%

Male

33.2%

Unknown

10.1%
Ethnicity

White

60.9%

Hispanic or Latino

16.0%

Black or African American

10.8%

Asian

8.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

44.1%

French

10.3%

Portuguese

7.4%

German

7.4%

Arabic

4.4%

Mandarin

2.9%

Russian

2.9%

Korean

2.9%

Italian

2.9%

Swedish

1.5%

Danish

1.5%

Chinese

1.5%

Hebrew

1.5%

Cantonese

1.5%

Japanese

1.5%

Norwegian

1.5%

Yoruba

1.5%

Hindi

1.5%

Urdu

1.5%
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Internal Communications Specialist Education

Schools

Webster University

8.7%

Georgia State University

6.5%

Kent State University

6.5%

University of Washington

6.5%

University of Wisconsin - Milwaukee

6.5%

University of Texas at Austin

5.4%

University of Central Florida

5.4%

University of Phoenix

5.4%

American University

5.4%

University of North Texas

4.3%

Michigan State University

4.3%

Northwestern University

4.3%

University of Maryland - University College

4.3%

University of Missouri - Columbia

4.3%

University of Georgia

4.3%

Western Illinois University

4.3%

University of San Francisco

3.3%

California State Polytechnic University - Pomona

3.3%

New York University

3.3%

California State University - Fullerton

3.3%
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Majors

Communication

21.5%

Business

15.4%

Journalism

11.3%

Public Relations

6.8%

English

6.1%

Criminal Justice

5.1%

Marketing

4.9%

Business Communications

3.3%

Accounting

3.3%

Writing

2.9%

Management

2.5%

Finance

2.5%

Psychology

2.3%

Human Resources Management

2.0%

Graphic Design

2.0%

Political Science

1.8%

Agricultural Public Services

1.6%

Liberal Arts

1.6%

History

1.6%

Project Management

1.4%
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Degrees

Bachelors

48.0%

Masters

30.0%

Other

11.6%

Associate

4.8%

Certificate

3.2%

Doctorate

1.2%

Diploma

0.9%

License

0.3%
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Top Internal Communications Specialist Employers

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Internal Communications Specialist Videos

Career Advice on becoming a Communications Officer by Katie J (Full Version)

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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