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What is an internal communications specialist and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Mike Bromberg,
Dr. Musonda Kapatamoyo Ph.D.

The way you convey a message to your employees so that they can understand and act accordingly is an important aspect when it comes to internal communication. So it is essential to focus not just on what you are communicating but also on the way of communication.

As an internal communication specialist, you must ensure that employees of your organization get every information and stay motivated by communicating through the internet, bulletins, e-mail, social media, or newsletters. Sometimes you need to coordinate with media, marketing events, press conferences, informal meetings, answer inquiries, and manage online content.

If you are applying for an internal communication specialist, a bachelor's degree in marketing, communication, journalism, or a related field is necessary. Besides that, you require experience in internal communication, computer software, web designs, writing skills, speaking skills, creative skills, interpersonal skills, creative skills, and marketing.

On average, you can earn up to $64,188 per annum while working for 8hours a day with a willingness to travel and work outside of office hours are expected.

What general advice would you give to an internal communications specialist?

Mike BrombergMike Bromberg LinkedIn profile

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.
ScoreInternal Communications SpecialistUS Average
Salary
4.8

Avg. Salary $61,999

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.29%

Black or African American 10.01%

Hispanic or Latino 11.91%

Unknown 5.08%

White 67.12%

Gender

female 63.50%

male 36.50%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Internal communications specialist career paths

Key steps to become an internal communications specialist

  1. Explore internal communications specialist education requirements

    Most common internal communications specialist degrees

    Bachelor's

    73.2 %

    Master's

    12.2 %

    Associate

    5.9 %
  2. Start to develop specific internal communications specialist skills

    SkillsPercentages
    Employee Engagement8.38%
    PowerPoint7.77%
    HR7.63%
    External Security7.08%
    Project Management6.92%
  3. Complete relevant internal communications specialist training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internal communications specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internal communications specialist based on U.S. Bureau of Labor Statistics data and data from real internal communications specialist resumes.
  4. Research internal communications specialist duties and responsibilities

    • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
    • Design and manage student organization websites using Wordpress.
    • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
    • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  5. Prepare your internal communications specialist resume

    When your background is strong enough, you can start writing your internal communications specialist resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internal communications specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable internal communications specialist resume templates

    Build a professional internal communications specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internal communications specialist resume.
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
    Internal Communications Specialist Resume
  6. Apply for internal communications specialist jobs

    Now it's time to start searching for an internal communications specialist job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first internal communications specialist job

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Average internal communications specialist salary

The average internal communications specialist salary in the United States is $61,999 per year or $30 per hour. Internal communications specialist salaries range between $41,000 and $92,000 per year.

Average internal communications specialist salary
$61,999 Yearly
$29.81 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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