What does an internal communications specialist do?
An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.
Internal communications specialist responsibilities
Here are examples of responsibilities from real internal communications specialist resumes:
- Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
- Design and manage student organization websites using Wordpress.
- Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
- Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
- Train staff in the use of the Drupal CMS.
- Ensure accuracy of Internet research, reporting and proofreading.
- Task with producing advance page design concepts, with the use of CSS.
- Source for qualify candidates on LinkedIn and databases of current/past students via university job boards.
- Provide feedback on email design templates, assist in HTML template testing and modification, and update HTML coding as needed.
- Provide face-to-face training and support for various web tools including WordPress and SelectSurvey.NET (the college's online survey system).
- Maintain and develop various customer-facing SharePoint sites.
- Maintain responsibility for optimizing HTML mailing campaigns.
- Develop content including emails, intranet articles, executive letters and PowerPoint presentations.
- Coordinate newsletter editorial process, including proofreading, fact-checking and trafficking editorial materials.
- Master SharePoint within a few weeks to meet project deadlines and collaborate effectively with team members locate nationwide.
Internal communications specialist skills and personality traits
We calculated that 8% of Internal Communications Specialists are proficient in Employee Engagement, PowerPoint, and HR. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.
We break down the percentage of Internal Communications Specialists that have these skills listed on their resume here:
- Employee Engagement, 8%
Developed and executed internal communications programs and initiatives to drive employee engagement and awareness of company strategy and goals.
- PowerPoint, 8%
Use office software programs such as Word, Excel, or PowerPoint to complete forms and documents.
- HR, 8%
Co-managed an HR operational and cultural integration initiative for the Global Consumer Group.
- External Security, 7%
Provide external security to confinement/corrections facility.
- Project Management, 7%
Utilize project management techniques to distribute time-sensitive content in various forms, including emails, paper distribution, and video.
- SharePoint, 6%
Mastered SharePoint within a few weeks to meet project deadlines and collaborated effectively with team members located nationwide.
Common skills that an internal communications specialist uses to do their job include "employee engagement," "powerpoint," and "hr." You can find details on the most important internal communications specialist responsibilities below.
Interpersonal skills. One of the key soft skills for an internal communications specialist to have is interpersonal skills. You can see how this relates to what internal communications specialists do because "public relations specialists deal with the public and the media regularly." Additionally, an internal communications specialist resume shows how internal communications specialists use interpersonal skills: "implemented customer service and interpersonal skills to seek sponsorships for ilascd publications, education briefs, brochures, and conferences. "
Organizational skills. Another essential skill to perform internal communications specialist duties is organizational skills. Internal communications specialists responsibilities require that "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." Internal communications specialists also use organizational skills in their role according to a real resume snippet: "provide support to hr departments (hr operations, training, organizational development, labor relations). "
Problem-solving skills. internal communications specialists are also known for problem-solving skills, which are critical to their duties. You can see how this skill relates to internal communications specialist responsibilities, because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." An internal communications specialist resume example shows how problem-solving skills is used in the workplace: "create communications solutions to reach all internal stakeholders. "
Speaking skills. internal communications specialist responsibilities often require "speaking skills." The duties that rely on this skill are shown by the fact that "public relations specialists regularly speak on behalf of clients or their organization." This resume example shows what internal communications specialists do with speaking skills on a typical day: "developed reports of audit results and presented complex analyses with clarity and professionalism to corporate executive management. "
Writing skills. A commonly-found skill in internal communications specialist job descriptions, "writing skills" is essential to what internal communications specialists do. Internal communications specialist responsibilities rely on this skill because "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." You can also see how internal communications specialist duties rely on writing skills in this resume example: "assisted the office managing partner with marquee relationship building events, alumni programs, writing his internal newsletter. "
The three companies that hire the most internal communications specialists are:
- EPAM Systems38 internal communications specialists jobs
- Capital Group25 internal communications specialists jobs
- Army National Guard21 internal communications specialists jobs
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Compare different internal communications specialists
Internal communications specialist vs. Publicist
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
These skill sets are where the common ground ends though. The responsibilities of an internal communications specialist are more likely to require skills like "employee engagement," "hr," "external security," and "project management." On the other hand, a job as a publicist requires skills like "press materials," "public relations campaigns," "instagram," and "twitter." As you can see, what employees do in each career varies considerably.
Publicists tend to make the most money working in the media industry, where they earn an average salary of $52,774. In contrast, internal communications specialists make the biggest average salary, $75,949, in the finance industry.The education levels that publicists earn slightly differ from internal communications specialists. In particular, publicists are 5.2% less likely to graduate with a Master's Degree than an internal communications specialist. Additionally, they're 0.4% less likely to earn a Doctoral Degree.Internal communications specialist vs. Public relations
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Each career also uses different skills, according to real internal communications specialist resumes. While internal communications specialist responsibilities can utilize skills like "employee engagement," "hr," "external security," and "project management," public relations use skills like "web content," "blog posts," "twitter," and "photography."
Public relations may earn a lower salary than internal communications specialists, but public relations earn the most pay in the professional industry with an average salary of $56,027. On the other hand, internal communications specialists receive higher pay in the finance industry, where they earn an average salary of $75,949.public relations earn similar levels of education than internal communications specialists in general. They're 4.5% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for internal communications specialists in the next 3-5 years?
Mike Bromberg
Assistant Professor, East-West University
How we get our information will be more relevant, and new media platforms will continue to change how it is consumed.
I felt it essential to engage students with sources from both liberal and conservative views, especially with the discussion on fake news. For many people, unfortunately, ideology is more important than facts.
Internal communications specialist vs. Public relations assistant
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from internal communications specialist resumes include skills like "employee engagement," "hr," "external security," and "project management," whereas a public relations assistant is more likely to list skills in "twitter," "press conferences," "instagram," and "press kits. "
Public relations assistants earn the best pay in the finance industry, where they command an average salary of $46,270. Internal communications specialists earn the highest pay from the finance industry, with an average salary of $75,949.public relations assistants typically earn lower educational levels compared to internal communications specialists. Specifically, they're 5.8% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.Internal communications specialist vs. Media relations assistant
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Even though a few skill sets overlap between internal communications specialists and media relations assistants, there are some differences that are important to note. For one, an internal communications specialist might have more use for skills like "employee engagement," "external security," "project management," and "sharepoint." Meanwhile, some responsibilities of media relations assistants require skills like "athletics website," "press conferences," "alumni events," and "ncaa. "
Media relations assistants reach similar levels of education compared to internal communications specialists, in general. The difference is that they're 4.1% more likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.Types of internal communications specialist
Updated January 8, 2025
