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International business manager vs brand manager

The differences between international business managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an international business manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $79,283 average annual salary of an international business manager.

The top three skills for an international business manager include financial statements, international trade and business development. The most important skills for a brand manager are brand management, digital marketing, and customer service.

International business manager vs brand manager overview

International Business ManagerBrand Manager
Yearly salary$79,283$97,789
Hourly rate$38.12$47.01
Growth rate10%10%
Number of jobs105,468127,429
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does an international business manager do?

An international business manager acts as an overseer of an entire company's business operations. They are responsible for their company's international business ventures, sales, overseas manufacturing, and marketing. They address and resolve issues regarding foreign business transactions. They need cultural sensitivity, and they must know how to strengthen the partnership between foreign companies and be innovative with modern technologies. They must also know how to communicate with clients and keep them updated to the latest services their company has to offer.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

International business manager vs brand manager salary

International business managers and brand managers have different pay scales, as shown below.

International Business ManagerBrand Manager
Average salary$79,283$97,789
Salary rangeBetween $45,000 And $136,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateRhode IslandRhode Island
Best paying companyTBWA WorldwideMeta
Best paying industryFinanceManufacturing

Differences between international business manager and brand manager education

There are a few differences between an international business manager and a brand manager in terms of educational background:

International Business ManagerBrand Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

International business manager vs brand manager demographics

Here are the differences between international business managers' and brand managers' demographics:

International Business ManagerBrand Manager
Average age3939
Gender ratioMale, 62.0% Female, 38.0%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between international business manager and brand manager duties and responsibilities

International business manager example responsibilities.

  • Manage supplier relationships, negotiations with manufacturers and developing assessment strategies with OEM's.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
  • Maintain the ERP keep it update with new marketing info.
  • Recruit by UK team to support start-up requirements for new company branch in Jordan.
  • Partner with the UK sales team to increase growth, while balancing channel and account priorities.
  • Provide headquarters coordination and support for overseas OEM sales organizations.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

International business manager vs brand manager skills

Common international business manager skills
  • Financial Statements, 11%
  • International Trade, 7%
  • Business Development, 7%
  • Reconciliations, 6%
  • Import Export, 5%
  • International Markets, 4%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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