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Become An International Product Manager

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Working As An International Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $112,000

    Average Salary

What Does An International Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An International Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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International Product Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Top Careers Before International Product Manager
Manager 3.3%
Internship 2.9%
Buyer 2.4%
Top Careers After International Product Manager
Consultant 5.0%
Director 3.3%

Do you work as an International Product Manager?

Average Yearly Salary
$112,000
View Detailed Salary Report
$73,000
Min 10%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$171,000
Max 90%
Best Paying Company
Forged Components Inc.
Highest Paying City
San Francisco, CA
Highest Paying State
South Dakota
Avg Experience Level
3.2 years
How much does an International Product Manager make at top companies?
The national average salary for an International Product Manager in the United States is $112,302 per year or $54 per hour. Those in the bottom 10 percent make under $73,000 a year, and the top 10 percent make over $171,000.

Real International Product Manager Salaries

Job Title Company Location Start Date Salary
Managing Director, International Product Manager Nyfix, Inc. New York, NY Dec 18, 2012 $189,000
Managing Director, International Product Manager NYSE Technologies, Inc. New York, NY Feb 08, 2010 $189,000
SR. International Product Manager Roche Molecular Systems, Inc. Pleasanton, CA Aug 27, 2016 $165,642
International Product Manager Ventana Medical Systems, Inc. Mountain View, CA Aug 05, 2013 $149,350
International Product Manager Ventana Medical Systems, Inc. CA Jul 01, 2013 $149,350
SR. International Product Manager Roche Sequencing Solutions, Inc. Pleasanton, CA Jul 09, 2016 $135,034 -
$215,000
SR. International Product Manager Roche Molecular Systems, Inc. Pleasanton, CA Feb 26, 2016 $134,347 -
$215,000
Product Manager, International .09) Meetup, Inc. New York, NY Mar 09, 2016 $130,000
International Product Manager Roche Molecular Systems, Inc. Pleasanton, CA Aug 26, 2013 $123,219 -
$168,000
International Product Manager Medtronic, Inc. Jacksonville, FL Dec 15, 2016 $119,891
Product Manager, International EBAY Inc. San Jose, CA Aug 25, 2010 $118,000
Product Manager, International Growth Twitter, Inc. San Francisco, CA Aug 01, 2014 $115,000
International Product Manager Kiwi, Inc. Palo Alto, CA Sep 15, 2013 $115,000
International Product Manager Zoll Data Systems Broomfield, CO Jan 31, 2011 $109,000
International Product Manager Magnum America Group, LLC San Clemente, CA Sep 15, 2015 $96,000
International Product Manager EVO Merchant Services LLC Moorestown, NJ Aug 07, 2015 $90,667
Product Manager, International Growth Uber Technologies, Inc. San Francisco, CA Jul 16, 2015 $90,000 -
$115,000
International Product Manager PBM Products, LLC Gordonsville, VA Sep 19, 2012 $88,486
International Product Manager ETSY, Inc. New York, NY Sep 12, 2012 $87,000
International Product Planning Manager FCA Us LLC Auburn Hills, MI Feb 05, 2016 $81,960
International Product Manager Four Ventures Enterprises, Inc. Los Angeles, CA Sep 29, 2010 $65,000
Senior International Product Manager Red Storm Entertainment Cary, NC Jan 26, 2011 $63,710
Senior International Product Manager Red Storm Entertainment, Inc. Cary, NC Aug 01, 2010 $60,000
International Product Manager Market America, Inc. Greensboro, NC Sep 07, 2015 $50,682

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Top Skills for An International Product Manager

  1. New Product Development
  2. Market Research
  3. International Markets
You can check out examples of real life uses of top skills on resumes here:
  • Established and developed strategic alliance with partner in Japan that facilitated new product development and launches in the Japanese market.
  • Conducted regular market research to define and grow product line extensions, outlining competitive analysis to support global market model development.
  • Worked closely with Domestic product managers to leverage quantity discounts for international markets and ensure disposition of slow moving inventory.
  • Developed revenue and margin targets to ensure profitability, had P&L responsibility for international product portfolio.
  • Directed international sales, marketing and product management team.

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Top 10 Best States for International Product Managers

  1. New York
  2. Colorado
  3. Rhode Island
  4. New Jersey
  5. Virginia
  6. California
  7. Washington
  8. Delaware
  9. Pennsylvania
  10. District of Columbia
  • (2,157 jobs)
  • (781 jobs)
  • (135 jobs)
  • (911 jobs)
  • (898 jobs)
  • (6,625 jobs)
  • (1,747 jobs)
  • (54 jobs)
  • (833 jobs)
  • (210 jobs)

International Product Manager Demographics

Gender

Male

57.1%

Female

35.5%

Unknown

7.5%
Ethnicity

White

57.9%

Hispanic or Latino

16.4%

Asian

12.4%

Black or African American

9.8%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

36.6%

French

19.7%

Portuguese

11.3%

Japanese

5.6%

Chinese

4.2%

German

4.2%

Mandarin

4.2%

Carrier

2.8%

Cantonese

2.8%

Italian

2.8%

Croatian

1.4%

Russian

1.4%

Dutch

1.4%

Arabic

1.4%
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International Product Manager Education

Schools

Michigan State University

8.6%

Thunderbird School of Global Management

7.1%

George Washington University

7.1%

DePaul University

5.7%

Brigham Young University

5.7%

University of Phoenix

5.7%

University of Nevada - Reno

4.3%

Arizona State University

4.3%

San Diego State University

4.3%

Georgia Institute of Technology -

4.3%

New York University

4.3%

Harvard University

4.3%

Ohio State University

4.3%

Marquette University

4.3%

Webster University

4.3%

California State University - Chico

4.3%

California Southern University

4.3%

American University

4.3%

Pennsylvania State University

4.3%

Virginia Polytechnic Institute and State University

4.3%
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Majors

Business

32.0%

Marketing

18.0%

Management

7.4%

International Business

7.0%

Finance

4.8%

Computer Science

4.0%

Electrical Engineering

2.9%

Biology

2.9%

Economics

2.6%

Education

2.2%

Communication

1.8%

Linguistics

1.8%

Mechanical Engineering

1.8%

Accounting

1.8%

Biochemistry, Biophysics, Molecular Biology

1.5%

English

1.5%

Psychology

1.5%

Political Science

1.5%

Graphic Design

1.5%

Engineering

1.5%
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Degrees

Masters

46.3%

Bachelors

33.1%

Other

10.9%

Doctorate

3.8%

Certificate

2.8%

Associate

1.5%

Diploma

1.5%
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Top International Product Manager Employers

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International Product Manager Videos

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