How to hire an internet ecommerce specialist

How to hire an internet ecommerce specialist, step by step

Here's a step-by-step internet ecommerce specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internet ecommerce specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internet ecommerce specialist
• Step 8: Go through the hiring process checklist

What does an internet ecommerce specialist do?

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1. Identify your hiring needs

   First, determine the employments status of the internet ecommerce specialist you need to hire. Certain internet ecommerce specialist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect internet ecommerce specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of internet ecommerce specialists and their corresponding salaries.

   Type of Internet Ecommerce Specialist	Description	Hourly rate
   Internet Ecommerce Specialist		$12-43
   Search Engine Optimizer	A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed... Show more	$33-67
   Search Strategist	A search strategist varies depending on institution and roles in their different categories. This is a professional who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product... Show more	$26-56

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • SEO
   • E-Commerce
   • Content Management
   • CRM
   • CMS
   • Google Adwords
   • HTML
   • Email Marketing
   • Magento
   • PPC
   • CSS
   • Customer Service
   • SEM

   Check all skills

   Responsibilities:

   • Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
   • Create HTML links for ads to click-through to the appropriate landing page.
   • Update HTML code to improve the design of the store s listing website.
   • Update company blogs and social media accounts (such as Facebook) on a daily basis to optimize brand recognition.
   • Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
   • Execute SEM strategies for hotels to increase page placement and name recognition for properties.

   More internet ecommerce specialist duties

3. Make a budget

   Including a salary range in your internet ecommerce specialist job description is one of the best ways to attract top talent. An internet ecommerce specialist can vary based on:

   • Location. For example, internet ecommerce specialists' average salary in georgia is 40% less than in massachusetts.
   • Seniority. Entry-level internet ecommerce specialists 71% less than senior-level internet ecommerce specialists.
   • Certifications. An internet ecommerce specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an internet ecommerce specialist's salary.

   Average internet ecommerce specialist salary

   $48,940yearly

   $23.53 hourly rate

   ---

   Entry-level internet ecommerce specialist salary

   $26,000 yearly salary

   Updated December 18, 2025

   Average internet ecommerce specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$71,352	$34
   2	Massachusetts	$67,837	$33
   3	New Jersey	$67,486	$32
   4	New York	$65,409	$31
   5	Washington	$61,444	$30
   6	Nevada	$59,598	$29
   7	Virginia	$59,282	$29
   8	Maryland	$57,262	$28
   9	Michigan	$55,403	$27
   10	Oregon	$53,536	$26
   11	Utah	$52,809	$25
   12	Texas	$52,249	$25
   13	Wisconsin	$50,668	$24
   14	Arkansas	$50,399	$24
   15	Indiana	$48,985	$24
   16	Illinois	$48,093	$23
   17	South Carolina	$46,688	$22
   18	Florida	$46,590	$22
   19	Minnesota	$45,065	$22
   20	Georgia	$40,609	$20

   Average internet ecommerce specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Pandora	$128,522	$61.79	1
   2	NTT Data International L.L.C.	$106,327	$51.12	4
   3	Belkin	$106,061	$50.99
   4	Nestlé	$69,102	$33.22	2
   5	Central Washington University	$65,807	$31.64
   6	The Sigma Group	$65,796	$31.63
   7	ALDI USA	$54,765	$26.33
   8	RELX	$50,255	$24.16
   9	Rehau Holding Inc	$50,223	$24.15
   10	Accu Rate Inc.	$50,223	$24.15
   11	Tecovas	$50,046	$24.06
   12	B-Stock Solutions	$49,971	$24.02
   13	Quicken	$49,488	$23.79
   14	MSI Viking	$48,517	$23.33
   15	Lee Hecht Harrison	$48,342	$23.24
   16	MAT Holdings	$47,921	$23.04	2
   17	Adorama	$44,250	$21.27
   18	Robert Half	$43,704	$21.01	13
   19	Randstad North America, Inc.	$41,943	$20.16	2
   20	Stein's Garden & Home	$41,827	$20.11

4. Writing an internet ecommerce specialist job description

   An internet ecommerce specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an internet ecommerce specialist job description:

   Internet ecommerce specialist job description example

   We're not just expanding our footprint across the country. We're also growing across the web, which allows our customers to buy our products faster and more conveniently than ever before. And from planning to pricing, it's our eCommerce team that keeps our digital strategy in motion. Help us blaze bold new trails and find innovative ways to connect our customers to quality products.
   
   In this role, the eCommerce Specialist will oversee ALDI’s online product catalog and to ensure that the product information is as up-to-date as possible. The ideal candidate will have experience working with product level data and work cross-functionally with the Buying department. In this role, you will collaborate with other business teams to ensure that the online storefront shows appropriate inventory. In addition to overseeing product accuracy online, you will work with project teams to ensure the Curbside pickup process is a seamless shop-to-customer experience. The objective of this role is to oversee product category performance for the online storefront.
   
   Full-Time
   Aurora, IL
   This role is eligible to participate in ALDI’s Hybrid Work Program, which allows remote work up to 3 days per week (i.e., work remotely up to 3 days per week; work in-office at least 2 days per week)
   Duties and Responsibilities:
   Must be able to perform duties with or without reasonable accommodation.
   • Applies data mining techniques to extract actionable insights from large-scale, high-dimensional data on regular and or ad hoc basis.
   • Maintains a thorough understanding of the company and Buying department to effectively communicate product information and availability online.
   • Utilizes data presentation software to clean, transform, and visualize actionable information for the business.
   • Develops thorough analyses, quantifying the results of business strategies and approaches.
   • Compiles data from disparate sources, leveraging both qualitative and quantitative, to build holistic views of eCommerce program: including user experience, efficiencies metrics and key performance indicators.
   • Utilizes various computer applications for database management, report generation and tracking spreadsheets.
   • Serves as the primary liaison between internal Buying teams and Customer Interaction teams in coordination of direct leader.
   • Distills complex analyses into presentations and recommendations for non-technical business units.
   • Works cross-functionally with internal analytics teams to align analysis measurement methodologies and reporting strategies.
   • Communicates technical needs and requirements into specific deliverables for the IT development team.
   • Leads or supports training for team members.
   • Collaborates with team members and communicates relevant information to direct leader.
   • Upholds the security and confidentiality of documents and data within area of responsibility.
   • Other duties as assigned.
   Job Qualifications:
   ALDI Acts Competencies:
   Perform within ALDI Acts competencies as outlined below.
   • Drives for Success: Seizes opportunities and proactively takes concrete actions to complete tasks. Goes the “extra mile” and persistently overcomes obstacles to improve outputs.
   • Focuses on the Customer: Seeks to understand underlying customer needs to create value. Drives the team to maintain focus on customers.
   • Focuses on Quality: Takes an efficient, analytical approach to solve problems or produce outputs in an accurate and timely manner. Ensures quality and accuracy of results.
   • Manages and Supports Projects: Effectively plans, executes and supports project needs to support management and the larger ALDI business.
   • Organizes and Executes with Accuracy: Leverages a systematic, efficient and organized approach while ensuring quality and accuracy of results.
   Job-specific Competencies:
   Knowledge/Skills/Abilities
   • Gives attention to detail and follows instruction.
   • Ability to stay organized and multi-task efficiently.
   • Ability to work both independently and within a team environment.
   • Establishes goals and works toward achievement.
   • Effective time management; maximizes productivity.
   • Develops and maintains positive relationships with internal and external parties.
   • Excellent verbal and written communications skills.
   • Prepares written material to meet purpose and audience.
   • Analyzes and interprets data.
   • Proficient in Microsoft Office Suite.
   Education and Experience:
   • Associate's Degree in Business, eCommerce or a related field required.
   • A minimum of 3 years of relevant experience required.
   • Or, a combination of education and experience providing equivalent knowledge.
   • Experience in eCommerce, Retail Strategies and/or Competitive Data preferred.
   • Experience with product category data is a plus.
   Physical Requirements:
   • Work is performed in an office environment where a computer, telephone and other office equipment are used as needed to perform duties.
   • Regularly required to sit, reach, grasp, stand and move from one area to another.
   • Constantly and repeatedly use keyboard/mouse.
   • Occasionally required to push, pull, bend, lift and move up to 25 lbs.
   Travel:
   • No travel required. ALDI offers competitive wages and benefits, including: 401(k) Plan Company 401(k) Matching Contributions Employee Assistance Program (EAP) PerkSpot National Employee Discount Program In addition, eligible employees are offered: Medical, Prescription, Dental & Vision Insurance Generous Vacation Time & 7 Paid Holidays Short and Long-Term Disability Insurance Life, Dependent Life and AD&D Insurance Voluntary Term Life Insurance Click here to learn more about the benefits ALDI has to offer
   
   ALDI is committed to equal opportunity for all employees and applicants. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon ALDI's receipt of an acceptable and job-related drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.

   Copy this example

   

5. Post your job

   To find internet ecommerce specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any internet ecommerce specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level internet ecommerce specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your internet ecommerce specialist job on Zippia to find and recruit internet ecommerce specialist candidates who meet your exact specifications.
   • Use field-specific websites such as dice, engineering.com, stack overflow, it job pro.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with internet ecommerce specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   Sometimes, it's not enough to interview internet ecommerce specialist candidates, so you can ask them to do a test project. If you are not a technical person and don't know what a test project should be, you can use these websites:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internet ecommerce specialist

   Once you've selected the best internet ecommerce specialist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new internet ecommerce specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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