How To Become An Internet Marketer: What It Is and Career Path

What is an internet marketer and how to become one

Updated January 8, 2025

2 min read

Quoted expert

Dr Martina Topić

There is more than meets the eye when it comes to being an internet marketer. For example, did you know that they make an average of $25.44 an hour? That's $52,919 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an internet marketer?

Dr Martina Topić

Associate Professor in Public Relations Leadership, The University of Alabama

I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.

ScoreInternet MarketerUS Average

Salary

4.1

Avg. Salary $52,919

Avg. Salary $59,228

Stability level

5.7

Growth rate 10%

Growth rate 0.3%

Diversity

4.1

Race

American Indian and Alaska Native 0.51%

Asian 11.99%

Black or African American 6.24%

Hispanic or Latino 8.82%

Unknown 4.70%

White 67.73%

Gender

female 36.84%

male 63.16%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

5.7

Stress level is manageable

7.1 - high

Complexity level

8.6

Complexity level is advanced

7 - challenging

Work life balance

5.5

Work life balance is fair

6.4 - fair

Key steps to become an internet marketer

Explore internet marketer education requirements

Most common internet marketer degrees

Bachelor's

61.7 %

Associate

17.9 %

High School Diploma

7.4 %

Start to develop specific internet marketer skills

Skills	Percentages
Website Traffic	23.70%
Search Engine Optimization	11.18%
Keyword Research	6.87%
Facebook	5.94%
Link Building	4.77%

Complete relevant internet marketer training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet marketers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet marketer based on U.S. Bureau of Labor Statistics data and data from real internet marketer resumes.

Research internet marketer duties and responsibilities

Generate via the internet target leads for online and offline clients thereby helping to increase their ROI.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop games base on PHP, MySQL, HTML, CSS.
Develop, operate and promote marketing website, using HTML, javascript, PHP and MySQL.

Apply for internet marketer jobs

Now it's time to start searching for an internet marketer job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams