Internet marketer demographics and statistics in the US
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Internet marketer demographics by:
Internet marketer gender statistics
36.8% of internet marketers are women and 63.2% of internet marketers are men.
- Male, 63.2%
- Female, 36.8%
Internet marketer gender ratio
| Gender | Percentages |
|---|---|
| Male | 63.2% |
| Female | 36.8% |
Internet marketer gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$52,611
Female income
$48,059
Internet marketer gender ratio over time
This data breaks down the percentage of men and women in internet marketer positions over time. Currently, 36.8% of internet marketers are female.
Internet marketer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 76.50% | 23.50% |
| 2011 | 74.63% | 25.37% |
| 2012 | 76.22% | 23.78% |
| 2013 | 77.83% | 22.17% |
| 2014 | 76.02% | 23.98% |
| 2015 | 76.17% | 23.83% |
| 2016 | 77.79% | 22.21% |
| 2017 | 76.89% | 23.11% |
| 2018 | 65.44% | 34.56% |
| 2019 | 63.36% | 36.64% |
| 2020 | 64.32% | 35.68% |
| 2021 | 63.16% | 36.84% |
Internet marketer related jobs gender ratio
We compared internet marketers with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Internet Marketer | 63% | 37% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Internet marketer demographics by race
The most common ethnicity among internet marketers is White, which makes up 67.7% of all internet marketers. Comparatively, 12.0% of internet marketers are Asian and 8.8% of internet marketers are Hispanic or Latino.
- White, 67.7%
- Asian, 12.0%
- Hispanic or Latino, 8.8%
- Black or African American, 6.2%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.6%
Internet marketer race
| Internet marketer race | Percentages |
|---|---|
| White | 67.7% |
| Asian | 12.0% |
| Hispanic or Latino | 8.8% |
| Black or African American | 6.2% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.6% |
Internet marketer race and ethnicity over time
See how internet marketer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Internet marketer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 70.09% | 9.39% | 10.78% | 7.43% |
| 2011 | 70.82% | 9.26% | 10.08% | 6.76% |
| 2012 | 68.23% | 9.76% | 11.84% | 7.55% |
| 2013 | 68.24% | 9.08% | 13.31% | 7.03% |
| 2014 | 68.30% | 8.60% | 13.45% | 6.77% |
| 2015 | 69.40% | 8.46% | 11.85% | 7.58% |
| 2016 | 68.76% | 7.94% | 12.50% | 7.70% |
| 2017 | 68.46% | 8.03% | 12.72% | 8.01% |
| 2018 | 72.30% | 6.27% | 11.30% | 7.41% |
| 2019 | 71.06% | 6.68% | 11.46% | 8.08% |
| 2020 | 68.88% | 6.11% | 11.53% | 8.82% |
| 2021 | 67.73% | 6.24% | 11.99% | 8.82% |
Internet marketer wage gap by race
According to our data, asian internet marketers have the highest average salary compared to other ethnicities. Black or african american internet marketers have the lowest average salary at $49,520.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,426 |
| White | $52,141 |
| Black or African American | $49,520 |
| Asian | $60,153 |
| Hispanic or Latino | $50,462 |
Average internet marketer age
See how the average age of internet marketers varies based on ethnicity and gender.
Male
Female
Internet marketer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 45 |
| Unknown | 42 | 42 |
| Asian | 42 | 41 |
| Hispanic or Latino | 41 | 41 |
| White | 44 | 44 |
| American Indian and Alaska Native | 44 | 46 |
Internet marketer age breakdown
The average age of internet marketers is 40+ years years old, representing 62% of the internet marketer population.
Internet marketer age breakdown
| Internet Marketer Years | Percentages |
|---|---|
| 40+ years | 62% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Internet marketer educational attainment
The most common degree for internet marketers is bachelor's degree, with 62% of internet marketers earning that degree. The second and third most common degree levels are associate degree degree at 18% and associate degree degree at 7%.
- Bachelor's, 62%
- Associate, 18%
- High School Diploma, 7%
- Master's, 6%
- Other Degrees, 7%
Internet marketers by degree level
| Internet marketer degree | Percentages |
|---|---|
| Bachelor's | 62% |
| Associate | 18% |
| High School Diploma | 7% |
| Master's | 6% |
| Other Degrees | 7% |
Internet marketer jobs you might like
Internet marketer wage gap by degree level
According to the data, internet marketers with a Doctorate degree earn more than those without, at $70,359 annually. With a Master's degree, internet marketers earn a median annual income of $70,327 compared to $58,106 for internet marketers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $70,327 |
| Bachelor's Degree | $58,106 |
| Doctorate Degree | $70,359 |
| Some College/ Associate Degree | $42,572 |
Internet marketer employment statistics
Most internet marketers work for a private in the media industry.
Company size where internet marketers work
Below, you can see the size of companies where internet marketers work.
Internet marketer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 15% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 30% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 12% |
| > 10,000 employees | 15% |
Internet marketer jobs by company type
Employees with the internet marketer job title have their preferences when it comes to working for a company. For instance, most internet marketers prefer to work at private companies over public companies.
Internet marketer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 14% |
| Private | 82% |
Internet marketer jobs by industry
The most common industries for internet marketers are media, retail and finance.
Internet marketer industry statistics
| Industry | Percentages |
|---|---|
| Media | 15% |
| Retail | 11% |
| Finance | 8% |
| Fortune 500 | 8% |
| Professional | 8% |
| Technology | 6% |
| Start-up | 6% |
| Real Estate | 5% |
| Insurance | 5% |
| Health Care | 5% |
| Internet | 5% |
| Education | 3% |
| Hospitality | 3% |
| Pharmaceutical | 2% |
| Transportation | 2% |
| Energy | 2% |
| Manufacturing | 2% |
| Non Profits | 2% |
| Construction | 2% |
| Automotive | 2% |
Internet marketer turnover and employment statistics
Internet marketer unemployment rate over time
The unemployment rate for internet marketers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Internet marketer unemployment rate by year
| Year | Internet marketer unemployment rate |
|---|---|
| 2010 | 6.08% |
| 2011 | 4.28% |
| 2012 | 4.87% |
| 2013 | 3.52% |
| 2014 | 3.32% |
| 2015 | 3.15% |
| 2016 | 2.86% |
| 2017 | 2.28% |
| 2018 | 2.52% |
| 2019 | 2.66% |
| 2020 | 3.94% |
| 2021 | 3.69% |
Average internet marketer tenure
The average internet marketer stays at their job for 1-2 years, based on the 261 internet marketers resumes in Zippia's database.
Internet marketer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 24% |
| 3-4 years | 11% |
| 5-7 years | 14% |
| 8-10 years | 12% |
| 11+ years | 22% |
Internet marketer LGBT ratio compared to similar jobs
Review the percent of internet marketers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Telecom Analyst | 7.31% | 19,698 |
| Lead Consultant | 8.42% | 78,252 |
| Application Development Senior Specialist | 8.46% | 150,529 |
| Information Assurance Analyst | 8.59% | 104,926 |
| Data Network Engineer | 9.03% | 108,729 |
| Internet Marketer | 10.54% | - |
| PC Coordinator | 10.88% | 22,341 |
Similar internet marketer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Telecom Analyst | 7.31% | 19,698 |
| Lead Consultant | 8.42% | 78,252 |
| Application Development Senior Specialist | 8.46% | 150,529 |
| Information Assurance Analyst | 8.59% | 104,926 |
| Data Network Engineer | 9.03% | 108,729 |
| PC Coordinator | 10.88% | 22,341 |
Foreign languages spoken by internet marketers
The most common foreign language among internet marketers is Spanish at 44.0%. The second-most popular foreign language spoken is French at 16.0% and Arabic is the third-most popular at 12.0%.
- Spanish, 44.0%
- French, 16.0%
- Arabic, 12.0%
- Turkish, 4.0%
- German, 4.0%
- Other, 20.0%
Internet marketer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.0% |
| French | 16.0% |
| Arabic | 12.0% |
| Turkish | 4.0% |
| German | 4.0% |
| Other | 20.0% |
