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Job outlook for internet marketers in the United States
Are internet marketer jobs in demand?
Internet marketer job and salary trends over time
Internet marketer jobs over time
Internet marketer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 438 | 0.00% |
| 2020 | 425 | 0.00% |
| 2019 | 414 | 0.00% |
| 2018 | 418 | 0.00% |
| 2017 | 372 | 0.00% |
Average internet marketer salary over time
Internet marketer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $52,919 | $25.44 | +3.4% |
| 2024 | $51,176 | $24.60 | +2.3% |
| 2023 | $50,017 | $24.05 | +2.0% |
| 2022 | $49,042 | $23.58 | +2.3% |
| 2021 | $47,934 | $23.05 | +1.5% |
Internet marketer jobs by state
Most common states for internet marketers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 40 | 6% |
| 2 | Rhode Island | 1,059,639 | 49 | 5% |
| 3 | Vermont | 623,657 | 33 | 5% |
| 4 | Utah | 3,101,833 | 123 | 4% |
| 5 | Massachusetts | 6,859,819 | 209 | 3% |
| 6 | Idaho | 1,716,943 | 43 | 3% |
| 7 | New Hampshire | 1,342,795 | 39 | 3% |
| 8 | Montana | 1,050,493 | 32 | 3% |
| 9 | California | 39,536,653 | 693 | 2% |
| 10 | Pennsylvania | 12,805,537 | 227 | 2% |
| 11 | New Jersey | 9,005,644 | 201 | 2% |
| 12 | North Carolina | 10,273,419 | 176 | 2% |
| 13 | Virginia | 8,470,020 | 160 | 2% |
| 14 | Washington | 7,405,743 | 123 | 2% |
| 15 | Oregon | 4,142,776 | 92 | 2% |
| 16 | Connecticut | 3,588,184 | 56 | 2% |
| 17 | Arkansas | 3,004,279 | 50 | 2% |
| 18 | New Mexico | 2,088,070 | 35 | 2% |
| 19 | Delaware | 961,939 | 22 | 2% |
| 20 | North Dakota | 755,393 | 12 | 2% |
Internet Marketer job outlook: Expert opinions
Our panel of internet marketer experts
University of Connecticut
Kutztown University of Pennsylvania
The University of Alabama
Indiana University Bloomington
Endicott College
University of Houston - Downtown
Berea College
What will help Internet Marketers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What Internet Marketer skills would you recommend for someone trying to advance their career?
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What will help Internet Marketers increase their earning potential?
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
What general advice would you give to an Internet Marketer?
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What will help Internet Marketers increase their earning potential?
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
Career Committee
Endicott College
Radio, Television, And Digital Communication
What Internet Marketer skills would you recommend for someone trying to advance their career?
Career Committee: Solid work can be made with small or large crews, and small or big budgets. Be flexible. Develop several essential skills, not just one. If you can write and edit, operate a camera and direct, or toggle between full-time and contract work, then you stand a better chance of adapting to change.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Internet Marketers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Internet Marketers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.