How To Become An Internet Marketing Analyst: What It Is and Career Path

What is an internet marketing analyst and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

There is more than meets the eye when it comes to being an internet marketing analyst. For example, did you know that they make an average of $37.32 an hour? That's $77,625 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to an internet marketing analyst?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreInternet Marketing AnalystUS Average

Salary

6.1

Avg. Salary $77,625

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 12.55%

Black or African American 5.11%

Hispanic or Latino 12.19%

Unknown 4.98%

White 65.04%

Gender

female 39.89%

male 60.11%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become an internet marketing analyst

Explore internet marketing analyst education requirements

Most common internet marketing analyst degrees

Bachelor's

66.8 %

Master's

12.9 %

Associate

10.5 %

Start to develop specific internet marketing analyst skills

Skills	Percentages
Web Design	27.70%
Search Engine Optimization	8.33%
Keyword Research	6.67%
Email Campaigns	5.92%
Google Adwords	5.79%

Complete relevant internet marketing analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet marketing analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet marketing analyst based on U.S. Bureau of Labor Statistics data and data from real internet marketing analyst resumes.

Research internet marketing analyst duties and responsibilities

Manage website updates and support social media initiatives on Facebook and LinkedIn.
Assist in the management of site developments and enhancements and provide quality assurance testing of Coremetrics JavaScript and campaign tags.
Create and execute marketing initiatives and strategies for national e-commerce market.
Perform blog content audit and Pinterest audit base on predefine criteria.

Prepare your internet marketing analyst resume

When your background is strong enough, you can start writing your internet marketing analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internet marketing analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable internet marketing analyst resume templates

Build a professional internet marketing analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internet marketing analyst resume.