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Become An Internet Marketing Analyst

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Working As An Internet Marketing Analyst

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does An Internet Marketing Analyst Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Internet Marketing Analyst

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Internet Marketing Analyst jobs

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Average Length of Employment
Internet Marketer 2.5 years
Marketing Analyst 2.1 years
Top Employers Before
Internship 7.4%
Volunteer 3.4%
Clerk 3.4%
Top Employers After
Owner 6.9%
Manager 5.9%

Internet Marketing Analyst Demographics

Gender

Male

58.8%

Female

37.6%

Unknown

3.6%
Ethnicity

White

76.1%

Asian

11.2%

Hispanic or Latino

10.8%

Unknown

1.0%

Black or African American

0.8%
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Languages Spoken

Spanish

32.0%

Chinese

20.0%

Mandarin

16.0%

Cantonese

8.0%

French

8.0%

Portuguese

4.0%

Bulgarian

4.0%

Vietnamese

4.0%

Japanese

4.0%
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Internet Marketing Analyst Education

Schools

Full Sail University

11.9%

University of Texas at Dallas

6.8%

University of Phoenix

6.8%

University of Texas at Austin

6.8%

Arizona State University

5.1%

Temple University

5.1%

University of Central Florida

5.1%

Northeastern University

5.1%

University of Wisconsin - Milwaukee

5.1%

University of California - Berkeley

5.1%

Kent State University

5.1%

Hofstra University

5.1%

Washington State University

3.4%

University of Alabama

3.4%

Appalachian State University

3.4%

Columbia College Chicago

3.4%

University of St. Thomas (Minnesota)

3.4%

Loyola University of Chicago

3.4%

University of California - Los Angeles

3.4%

West Chester University of Pennsylvania

3.4%
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Majors

Business

26.2%

Marketing

19.4%

Communication

7.8%

Computer Science

5.8%

Management

4.4%

Information Technology

4.4%

English

3.9%

Psychology

3.4%

Computer Applications

3.4%

Finance

2.9%

Education

2.4%

Computer Networking

2.4%

Economics

1.9%

Educational Leadership

1.9%

Information Systems

1.9%

Law

1.9%

Drafting And Design

1.5%

Fine Arts

1.5%

Photography

1.5%

General Studies

1.5%
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Degrees

Bachelors

43.2%

Masters

24.8%

Other

17.1%

Associate

6.7%

Certificate

3.5%

Doctorate

3.2%

Diploma

1.3%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Internet Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Internet Marketing Security Analyst IV Yahoo! Inc. Los Angeles, CA Jul 27, 2016 $149,178 -
$169,178
Internet Marketing Analyst (Mobile Engineering) Facebook, Inc. Menlo Park, CA Jan 28, 2016 $144,060
Internet Marketing Analyst Facebook, Inc. Menlo Park, CA Nov 17, 2014 $120,000 -
$137,615
Internet Marketing Analyst (Mobile Data) Facebook, Inc. Menlo Park, CA Apr 29, 2013 $115,000
Analyst, Internet Marketing Facebook, Inc. Menlo Park, CA Feb 15, 2014 $105,800
Internet Marketing Analyst Critical Path Consulting, Inc. San Jose, CA Oct 29, 2012 $98,183
Internet Marketing Analyst (Mobile Engineering) Facebook, Inc. Menlo Park, CA Jan 28, 2013 $95,000
Analyst, Internet Marketing Facebook, Inc. Palo Alto, CA Feb 15, 2011 $78,000
Internet Marketing Analyst EBAY Inc. San Jose, CA Oct 01, 2011 $77,000
Internet Marketing Analyst Replacements, Ltd. McLeansville, NC Sep 19, 2011 $65,000
Internet Marketing Analyst Asset Marketing Services, Incorporated Richmond, VA Sep 12, 2011 $61,714 -
$65,000
Internet E-Marketing Analyst Alsac-St. Jude Children's Research Hospital Memphis, TN Feb 15, 2011 $54,850 -
$62,629
Management-Marketing Analyst, Internet Operation Matthew Pellerin, P.C. Phoenix, AZ Oct 07, 2012 $51,792

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Top Skills for An Internet Marketing Analyst

WebDesignOnlinePresenceSearchEngineOptimizationEmailCampaignsFacebookPayPerClickGoogleAdwordsTwitterWebSiteHtmlKeywordResearchYahooROIYoutubeAdobePhotoshopPowerpointVideoRealEstateSmallBusinessT-Sql

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Top Internet Marketing Analyst Skills

  1. Web Design
  2. Online Presence
  3. Search Engine Optimization
You can check out examples of real life uses of top skills on resumes here:
  • Web Design & Internet Marketing Consultant / Principal Manage the full lifecycle of client web design projects from concept through implementation.
  • Reported various metrics and analyze month-over-month data to provide clients a realistic and up-to-date picture of site performance and online presence.
  • Assisted the development and management of clients' online presence through search engine optimization campaigns and techniques.
  • Launched internet marketing campaigns after building Facebook and Twitter accounts for the brewery.
  • Studied, trained for, and became a certified Google AdWords Professional Advertiser

Top Internet Marketing Analyst Employers

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