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Become An Internet Marketing Analyst

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Working As An Internet Marketing Analyst

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

Example Of What An Internet Marketing Analyst does

  • Evaluated and selected external vendors to develop online sales emulation tool to reduce costs to serve small business customers.
  • Create coding in HTML, CSS, and PHP.
  • Presented online demo of software features, functions, and ROI analysis.
  • Assisted in the management of site developments and enhancements and provided quality assurance testing of Coremetrics JavaScript and campaign tags.
  • Coordinate Invoicing for Bing/Yahoo campaigns.
  • Implemented and managed Facebook advertising campaigns on Facebook's ad platform.
  • Lead company-wide strategic efforts and planning for increased online presence and brand awareness for various business units.
  • Edited web graphics using Adobe Photoshop.
  • Studied, trained for, and became a certified Google AdWords Professional Advertiser
  • Search Engine Optimization (SEO) services.
  • Perform competitive analysis and keyword research; optimize on-page SEO and off-page SEO back-linking; and monitor site statistics and analytics.
  • Designed and developed multiple micro sites for hotel and real estate clients.
  • Implemented Social Media Campaings with Twitter, Youtube, and paid search on Facebook For SEO.
  • Managed several Fortune 100 and Fortune 500 clients' SEO/SEM campaigns and initiatives.
  • Develop and deliver various PowerPoint presentations to communicate financial information.
  • Handled all incoming communications from customers to insure total customer satisfaction
  • Developed personals brands to have over 90,000 Twitter followers.
  • company focusing on web site development, social networking, affiliate networks, and e-mail marketing.
  • Perform online arbitrage on video games and other forms of media.
  • Work with more than 30 SMEs projects involving Web Design and Internet Marketing.

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How To Become An Internet Marketing Analyst

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Internet Marketing Analyst jobs

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Internet Marketing Analyst Demographics

Gender

  • Male

    58.8%
  • Female

    37.6%
  • Unknown

    3.6%

Ethnicity

  • White

    76.1%
  • Asian

    11.2%
  • Hispanic or Latino

    10.8%
  • Unknown

    1.0%
  • Black or African American

    0.8%
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Languages Spoken

  • Spanish

    32.0%
  • Chinese

    20.0%
  • Mandarin

    16.0%
  • Cantonese

    8.0%
  • French

    8.0%
  • Portuguese

    4.0%
  • Bulgarian

    4.0%
  • Vietnamese

    4.0%
  • Japanese

    4.0%
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Internet Marketing Analyst

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Internet Marketing Analyst Education

Internet Marketing Analyst

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Real Internet Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Internet Marketing Security Analyst IV Yahoo! Inc. Los Angeles, CA Jul 27, 2016 $149,178 -
$169,178
Internet Marketing Analyst (Mobile Engineering) Facebook, Inc. Menlo Park, CA Jan 28, 2016 $144,060
Internet Marketing Analyst Facebook, Inc. Menlo Park, CA Nov 17, 2014 $120,000 -
$137,615
Internet Marketing Analyst (Mobile Data) Facebook, Inc. Menlo Park, CA Apr 29, 2013 $115,000
Analyst, Internet Marketing Facebook, Inc. Menlo Park, CA Feb 15, 2014 $105,800
Internet Marketing Analyst Critical Path Consulting, Inc. San Jose, CA Oct 29, 2012 $98,183
Internet Marketing Analyst (Mobile Engineering) Facebook, Inc. Menlo Park, CA Jan 28, 2013 $95,000
Analyst, Internet Marketing Facebook, Inc. Palo Alto, CA Feb 15, 2011 $78,000
Internet Marketing Analyst EBAY Inc. San Jose, CA Oct 01, 2011 $77,000
Internet Marketing Analyst Replacements, Ltd. McLeansville, NC Sep 19, 2011 $65,000
Internet Marketing Analyst Asset Marketing Services, Incorporated Richmond, VA Sep 12, 2011 $61,714 -
$65,000
Internet E-Marketing Analyst Alsac-St. Jude Children's Research Hospital Memphis, TN Feb 15, 2011 $54,850 -
$62,629
Internet and Promotion Analyst Continental Tire The Americas, LLC Fort Mill, SC Sep 29, 2012 $51,667 -
$52,840

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Top Skills for An Internet Marketing Analyst

WebDesignOnlinePresenceSearchEngineOptimizationEmailCampaignsFacebookPayPerClickGoogleAdwordsTwitterWebSiteHtmlKeywordResearchYahooROIYoutubeAdobePhotoshopPowerpointVideoRealEstateSmallBusinessT-Sql

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Top Internet Marketing Analyst Skills

  1. Web Design
  2. Online Presence
  3. Search Engine Optimization
You can check out examples of real life uses of top skills on resumes here:
  • Web Design & Internet Marketing Consultant / Principal Manage the full lifecycle of client web design projects from concept through implementation.
  • Reported various metrics and analyze month-over-month data to provide clients a realistic and up-to-date picture of site performance and online presence.
  • Assisted the development and management of clients' online presence through search engine optimization campaigns and techniques.
  • Launched internet marketing campaigns after building Facebook and Twitter accounts for the brewery.
  • Studied, trained for, and became a certified Google AdWords Professional Advertiser

Top Internet Marketing Analyst Employers

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