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Job outlook for internet marketing analysts in the United States
Internet marketing analyst job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected internet marketing analyst job growth rate is 19% from 2018-2028.
About 150,300 new jobs for internet marketing analysts are projected over the next decade.
Internet marketing analyst salaries have increased 5% for internet marketing analysts in the last 5 years.
There are over 122,693 internet marketing analysts currently employed in the United States.
There are 78,380 active internet marketing analyst job openings in the US.
The average internet marketing analyst salary is $77,625.
Are internet marketing analyst jobs in demand?
Internet marketing analyst job and salary trends over time
Internet marketing analyst jobs over time
Internet marketing analyst job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 122,693 | 0.04% |
| 2020 | 116,389 | 0.03% |
| 2019 | 114,422 | 0.03% |
| 2018 | 107,626 | 0.03% |
| 2017 | 100,585 | 0.03% |
Average internet marketing analyst salary over time
Internet marketing analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $77,625 | $37.32 | +3.2% |
| 2025 | $75,242 | $36.17 | +1.1% |
| 2024 | $74,452 | $35.79 | --0.2% |
| 2023 | $74,581 | $35.86 | +1.1% |
| 2022 | $73,791 | $35.48 | +0.7% |
Internet marketing analyst jobs by state
Most common states for internet marketing analysts
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 190 | 30% |
| 2 | District of Columbia | 693,972 | 190 | 27% |
| 3 | Rhode Island | 1,059,639 | 252 | 24% |
| 4 | Utah | 3,101,833 | 684 | 22% |
| 5 | New Hampshire | 1,342,795 | 252 | 19% |
| 6 | Montana | 1,050,493 | 193 | 18% |
| 7 | Wyoming | 579,315 | 104 | 18% |
| 8 | Washington | 7,405,743 | 1,276 | 17% |
| 9 | Delaware | 961,939 | 161 | 17% |
| 10 | Colorado | 5,607,154 | 888 | 16% |
| 11 | North Dakota | 755,393 | 123 | 16% |
| 12 | Alaska | 739,795 | 121 | 16% |
| 13 | Virginia | 8,470,020 | 1,309 | 15% |
| 14 | Minnesota | 5,576,606 | 843 | 15% |
| 15 | Connecticut | 3,588,184 | 536 | 15% |
| 16 | South Dakota | 869,666 | 133 | 15% |
| 17 | New Jersey | 9,005,644 | 1,268 | 14% |
| 18 | Maryland | 6,052,177 | 831 | 14% |
| 19 | Nebraska | 1,920,076 | 263 | 14% |
| 20 | Maine | 1,335,907 | 185 | 14% |
Internet Marketing Analyst job outlook: Expert opinions
Our panel of internet marketing analyst experts
University of Louisiana at Monroe
Susquehanna University
Montana State University - Billings
North Carolina State University
Stonehill College
Oklahoma State University
Salem State University
Donnelly College
California State University - Chico
Metropolitan State University of Denver
The University of Alabama
Xavier University
Wichita State University
Indiana University Bloomington
Catholic University of America
Lasell University
What general advice would you give to an Internet Marketing Analyst?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What will help Internet Marketing Analysts increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
What general advice would you give to an Internet Marketing Analyst?
Dr. Hualu Zheng PhD: Be data-driven – be able to draw conclusions based on meaningful data analysis is key to the success of a marketing leader. Continuously honing your skills in collecting, visualizing, and analyzing marketing data will pave the way for better knowledge of your company, the competition, and the industry. Be curious and stay updated – marketing is dynamic; it demands the professionals to continue to learn the new trends, news, policy changes, and technology innovations, to keep up with the evolvements and remain competitive. Network – build and expand your connections with other professionals in the field – Stay open-minded; people from other categories can offer invaluable insights that can be inspiring. These connections not only provide fresh perspectives but also open doors to potential future opportunities.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Hualu Zheng PhD: Given the importance of data-driven decision making in the field of marketing, mastering data analysis is critical for the success of young marketing professionals. Additionally, the ability to utilize AI tools for analyzing market trends and data is equally essential.
What will help Internet Marketing Analysts increase their earning potential?
Dr. Hualu Zheng PhD: Invest in Your Skills: Continuously investing in acquiring new skills and qualifications is critical. It can be especially beneficial to pursue sequential qualifications in one specialty, such as digital marketing or marketing analytics. For example, if a young professional is interested in the field of digital marketing, diving into the details of this sub-field and enhancing as many relevant skills as possible will significantly enhance the professional's competitiveness, their value to the organization, and therefore their salary potential. This might involve learning various facets like content creation, PR, digital posting, social media scheduling, graphic design, and digital analytics, etc.
What general advice would you give to an Internet Marketing Analyst?
Dr. Sarah Keller: Visualize your dream job, search online to find examples of organizations and positions doing what you want to do, find the individuals doing those jobs and schedule an informational interview with them. Find out how they got there, what steps they followed.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Sarah Keller: Be curious, be eager, hard working, and be kind. Build relationships with everyone in your network, not just those who you think will be useful to you. You never know how a relationship will benefit you down the line.
What will help Internet Marketing Analysts increase their earning potential?
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
What general advice would you give to an Internet Marketing Analyst?
Dr. Pieter Verhallen Ph.D.: Generally speaking, always negotiate salary and signing bonus -- there is only an upside to this. Switching jobs in times of high(er) inflation is also beneficial for salary increases. Seek certifications demonstrating proficiency in marketing analytic tools (such as Google Analytics).
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Pieter Verhallen Ph.D.: As the field is evolving rapidly, pursue internal (and external) training opportunities to stay current with the evolving technologies and tools in the (digital) marketing field (particularly, the use of AI tools and functionality).
What will help Internet Marketing Analysts increase their earning potential?
Dr. Pieter Verhallen Ph.D.: Less marketing design skills, more marketing strategy skills (trend analysis, evaluation of alternatives).
What general advice would you give to an Internet Marketing Analyst?
Dr. Héctor Lozada Ph.D.: First, define and build your personal brand. Know your strengths and weaknesses and identify opportunities to develop your strengths further and overcome or at least minimize your weaknesses. Answer the question, “What is your unique value proposition?” This means identifying what sets you apart and is based on your analysis of your strengths and weaknesses. Do your analytical skills set you apart? Is it your domain knowledge or your creativity? Make sure that your strengths are stated effectively in your resume and that you can have a conversation that supports them. Establishing a robust online presence is also helpful in solidifying your unique value proposition. Showcase your expertise, projects, and insights on platforms like LinkedIn. Did you work on class projects that demonstrate your expertise? Network with market research professionals and share your passion for market research (or your career of choice). Embrace change and stay curious about emerging trends, technologies, and methodologies. In my experience, adaptability is key.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Héctor Lozada Ph.D.: Network. Do not be content with your current network, aim at growing it periodically with more substantive connections. Make yourself visible as an expert and constantly update your skills. Learn new skills (Upskill), and be open to what is new and how it can help you grow as a professional. And know your value!
What will help Internet Marketing Analysts increase their earning potential?
Dr. Héctor Lozada Ph.D.: In my opinion, advancements in technology, particularly artificial intelligence (AI), machine learning, and big data analytics, are shaping the future of market research. These technologies will allow market researchers to analyze and gather large amounts of data more efficiently, leading to more accurate and actionable insights. Also, learn another language if you have not done so already.
What will help Internet Marketing Analysts increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
What general advice would you give to an Internet Marketing Analyst?
Jerry Rackley: Your degree is the ticket that got you in the door. The real learning begins when you start your first job. Be humble, have a willingness to learn, find a mentor within the company, be an excellent team member, be responsive, go the extra mile in performing tasks, and take solutions to your manager, not just problems.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Jerry Rackley: Maximizing earnings potential is really about performance. What employers value are results, not activities. It's easy to stay busy and look busy, but what employees are evaluated on are the results they produce. Understand what results matter to the organization and focus on achieving them. Make sure you know what is in your performance plan because that's how you'll be evaluated. Don't hesitate to periodically seek feedback from your manager by asking 'how am I doing?' 'What can I do better?' 'If my performance review was today, what would it be?'
What will help Internet Marketing Analysts increase their earning potential?
Jerry Rackley: For marketing, understanding how to leverage data, using an analytics process and tools to turn that data into actionable information, is a critical, in-demand set of skills. It's highly likely that marketers will need to learn SQL so they can retrieve data from various sources and join it together for analysis. Then, marketers need communications skills to convey the insights that come out of the analysis to various stakeholders. It's a blend of hard, quantitative skills and soft skills.
What general advice would you give to an Internet Marketing Analyst?
Jean-Paul James Ph.D.: Starting a career in marketing requires a draw from many different disciplines. Profit and Loss (P&L;) management from accounting is important. Being able to manage marketing efforts is key. I always tell my students that Marketing is part art and part science. In our modern world and moving forward, marketers will have to become more data-driven in their decisions. This requires a skill set in being able to interpret market research data but also extract insights from that data. Marketing is creative in the sense that you must eventually make fact-based informed decisions that sometimes lie in intuition. A skill set that will become more prevalent will be in the coming years will be someone who is “Artificial Intelligence (AI)-literate”. Just as people have to be computer literate to do the jobs of today, marketers will have to understand how to use AI to be more effective in their jobs and decision-making. You will forever need human intuition to optimize marketing decisions.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Jean-Paul James Ph.D.: Experience. Having experience and your network will maximize your salary potential. Once in a position, marketing practitioners need to continue to network—not only within their company but in the industry. The hidden job market refers to jobs that employers do not advertise or publish publicly. Not publicizing these openings can help these employers save on the costs and time associated with posting and evaluating job applications or interviewing. Only through networking can entry-level marketers maximize their opportunities and, thus, their salaries.
What will help Internet Marketing Analysts increase their earning potential?
Jean-Paul James Ph.D.: I would recommend that while in college, students get as much experience via internships and networking. I always tell my students that getting a job ‘is about what you know as much as WHO you know. Networking can include going to industry conferences and taking advantage of networking with professors. Experience can include marketing class projects. Entry-level jobs are competitive and the marketing graduates with the most experience and the most contacts in their network—in tandem with their degree—will have the best chances of success. I would also recommend that students have an open mind when it comes to where they are starting their careers. The United States is a big country with lots of opportunities as well as global opportunities!
Dhuha Shareef
Donnelly College
Liberal Arts And Sciences, General Studies And Humanities
What general advice would you give to an Internet Marketing Analyst?
Dhuha Shareef: 1. Research Salary Expectations : Before accepting a job offer, research the typical salary range for similar positions in your area and industry. Websites like Glassdoor and PayScale can provide helpful salary data. 2. Negotiate Your Salary : Don't be afraid to negotiate your salary, especially if you have relevant experience or skills that make you a strong candidate. Practice your negotiation skills and be prepared to make a case for why you deserve a higher salary. 3. Consider Additional Education or Certifications : Obtaining advanced degrees or relevant certifications can increase your earning potential in the liberal arts field. However, weigh the cost of further education against the potential salary increase. 4. Demonstrate Value : Once you're in the job, consistently demonstrate your value to the organization through your work performance, contributions, and achievements. This can position you for salary increases and advancement opportunities in the future.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Dhuha Shareef: 1. Digital Literacy : As technology continues to advance, proficiency in digital tools and platforms will become increasingly important in many liberal arts careers. This includes skills like data analysis, social media management, and digital marketing. 2. Cultural Competence : With globalization and increasing diversity in workplaces, the ability to work effectively with people from different backgrounds and cultures will be highly valued. 3. Creativity and Innovation: Liberal arts graduates often bring a unique perspective and creative thinking to their work. The ability to innovate and adapt to new challenges will be key in the rapidly changing job market.
What will help Internet Marketing Analysts increase their earning potential?
Dhuha Shareef: 1. Networking : Build relationships with professionals in your field through networking events, online platforms like LinkedIn, and informational interviews. Networking can lead to job opportunities and valuable insights. 2. Gain Practical Experience : Look for internships, volunteer opportunities, or entry-level positions that allow you to gain hands-on experience in your chosen field. This can help you develop relevant skills and make valuable connections. 3. Continuous Learning : Stay up-to-date with industry trends, developments, and new technologies through reading, attending workshops, or taking online courses. Continuous learning will keep your skills sharp and make you more competitive in the job market. 4. Develop Soft Skills : Communication, critical thinking, problem-solving, and adaptability are crucial skills in any career, but especially in the liberal arts field. Work on honing these skills to stand out to employers.
What general advice would you give to an Internet Marketing Analyst?
Cassandra Faith: New skills all seem to relate to new and advancing technology. Pay attention to trends as they develop especially as it relates to AI and marketing.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Cassandra Faith: Again, this seems to be related to the skills you develop over time. Pay attention to the opportunities that are needed but few people want to do. Public speaking and writing skills will always be valuable so stay current on those skills as well.
What will help Internet Marketing Analysts increase their earning potential?
Cassandra Faith: Take advantage of every opportunity to learn something new. Attend conferences, take classes, learn new skills. It all adds up.
Sally Baalbaki-Yassine Ph.D.
Department Chair, Professor and Digital Marketing Program DirectorMetropolitan State University of Denver
Marketing
What general advice would you give to an Internet Marketing Analyst?
Sally Baalbaki-Yassine Ph.D.: Be adaptable, coachable, and willing to learn and grow. It is important to use the skills you have learned while earning your degree, but also to adapt to the environment you are in and be able to show your ability to always learn and grow.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
What general advice would you give to an Internet Marketing Analyst?
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Anna McAlister Ph.D: Definitely AI! Last week I attended the American Academy of Advertising where multiple presenters predicted "prompt engineer" to be a highly sought after role in the near future. Generative AI is only as good as good as the prompts fed into it. People who master the art of creating great prompts will be in demand in the job market in the very near future. I suspect they will be highly paid too!
At Endicott College, our students are required to complete 3 internships before graduating. We survey internship supervisors and listen to their feedback. I've run some analyses on recent data from these site supervisors to understand what they're looking for in entry level employees. In addition to particular technical skills (data analytics, SEO, graphic design), soft skills are definitely still valued very highly. Sought-after skills include confidence, assertiveness, curiosity, being proactive, time management, and attention to detail. Something else that came up over and over again was the orientation to lifelong learning. Students need to know learning should not stop when they graduate college. Whether it's a graduate degree, a certificate program, badging, or workshops, employers value employees who want to continue to upskill and stay relevant. Also, employers want young people to know how to keep a calendar (literally, using a tool like Calendly is important!)
What will help Internet Marketing Analysts increase their earning potential?
Dr. Anna McAlister Ph.D: It’s very important to be polite but at the same time, not too humble. Showcase your talents! Even if you have not mastered a skill, if you have some level of proficiency you should let people know about it! As an example, I teach a video editing course to undergraduate students. When students leave my class, they are proficient using Camtasia. They may not be experts, but they are certainly proficient. They have a skill that many other entry level employees do not possess. I nag them to put it on their resumés. Many entry level employees looking for marketing jobs do not have experience with video editing. Show off the skill!
Also, show off any extracurricular activities you’ve engaged in. For example, students who take leadership roles in clubs and organizations on campus should put that on their resumes. The nature of the club doesn’t really matter. What matters is that the student can show they’re organized, committed, etc. For example, at Endicott College I advise Charity Craft Club. This club does crafts (knitting, painting, jewelry making) and we sell items to raise money for charity. In the past I’ve had students say to me things like “Should I really put Charity Craft Club on my resumé? It’s not a business club.” I say “absolutely!”. Showing you have a leadership role in that club is a signal that you’re a leader!
Negotiate! The time between getting the job offer and accepting the job is the prime time for negotiating. But don’t be too cocky. It’s a difficult line to walk and so it is essential to seek input from “seasoned” professionals. Talk to people in the industry who are a bit more advanced than you. Talk to internship supervisors, professors, or employees at the company if you are able to connect with them. Also review online resources (eg. Glassdoor, ZipRecruiter, Salary.com). As much as possible, try to know your worth. You don’t want to be too cocky and ask for an outrageous salary. But you also don’t want to accept a lowball offer. Sometimes the salary isn’t very flexible but other benefits or perks might be.
Finally, I would say it’s important to think about bringing solutions. What can you do for the company you hope will hire you? What problems can you solve for them? Again, this speaks to that idea of being a lifelong learner. An entry level employee can offer a fresh perspective and a willingness to explore new options. Current employees may be a little set in their ways. An entry level employee can be ready to learn and adapt and bring new knowledge to the company. Don’t worry about not knowing enough or not having enough experience. Just be ready to hit the ground running. You may be the breath of fresh air the company needs!
Nicholas Gerlich Ph.D.
Hickman Professor of MarketingWhat general advice would you give to an Internet Marketing Analyst?
Nicholas Gerlich Ph.D.: If a graduate is not skilled in digital business methods, they will be at a huge disadvantage in the years ahead. While we will never see the end of brick-and-mortar retailing, corporate offices, and so forth, a growing percentage of day-to-day operations will be conducted electronically. Knowing how to do e-commerce and digital advertising will be increasingly important, but primarily in a hybrid environment that encompasses old-school (think store fronts, offices, warehouses, etc.) and new-school (social media advertising, the role of influencers, social and mobile shopping, etc.). Any Marketing major caught without these skills will find it tough sledding.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Nicholas Gerlich Ph.D.: It's always nice when you major in a field you actually like, but we should never discount how important it is not only to major in a field that is in demand, but also to possess skills within that field that are highly marketable. You will maximize your salary potential by having skills that most other people do not have. For example, a marketing major who knows how to use online survey generators and data analysis software will be head and shoulders above a similar major who took an easier route. This is also true for those who understand SEO and all the KPIs needed to run successful campaigns and companies.
What will help Internet Marketing Analysts increase their earning potential?
Nicholas Gerlich Ph.D.: With diploma in hand, I would get to a very large city as quickly as possible. This is where the best and the most opportunities will be, and typically at much higher salaries than those found in outlying areas. Scour online job boards and be ready to email or hand-deliver resumés. Follow up with emails and phone calls.
But don't just take any old job. Your due diligence is required. Research each company you contact. Discover who their clients are, their business model, everything there is to know. There are too many shady operators who will try to have you selling steak knives door-to-door.
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What general advice would you give to an Internet Marketing Analyst?
KATHERINE (KATE) Katherine Loveland Ph.D.: This answer is probably going to sound a bit philosophical but I like to break down what I teach into two categories: skills and thinking. Skills, which are specific, measurable, and easily listed on a resume get you hired, and thinking, which is more abstract and harder to quantify, gets your promoted. Since you are asking about early career salary potential I would say build those technical skills and earn certifications in the career path that is most appealing to you. If you want to go into sales think Salesforce and HubSpot; digital marketing think Hootsuite, Google Ads, or Google Analytics, and again HubSpot; marketing research think Tableau, Python, R and although it might sound basic, get really proficient with Excel since it is used by all businesses; more interested in the creative side work on those photo and video editing skills (Adobe Suite and Final Cut) as well as graphic design (Canva for basics and Adobe or CorelDraw for more advanced).
What will help Internet Marketing Analysts increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
KATHERINE (KATE) Katherine Loveland Ph.D.: This answer is probably going to sound a bit philosophical but I like to break down what I teach into two categories: skills and thinking. Skills, which are specific, measurable, and easily listed on a resume get you hired, and thinking, which is more abstract and harder to quantify, gets your promoted. Since you are asking about early career salary potential I would say build those technical skills and earn certifications in the career path that is most appealing to you. If you want to go into sales think Salesforce and HubSpot; digital marketing think Hootsuite, Google Ads, or Google Analytics, and again HubSpot; marketing research think Tableau, Python, R and although it might sound basic, get really proficient with Excel since it is used by all businesses; more interested in the creative side work on those photo and video editing skills (Adobe Suite and Final Cut) as well as graphic design (Canva for basics and Adobe or CorelDraw for more advanced).
Dorothy Harpool MBA
Executive Director of Engagement and ProminenceWichita State University
Marketing
What general advice would you give to an Internet Marketing Analyst?
Dorothy Harpool MBA: To maximize your salary potential when starting your career, you must do your homework prior to your job search. You should thoroughly research entry-level salaries for your specific role to ensure you're well-informed. Additionally, don't hesitate to articulate your skills, accomplishments, and the value you bring to the company during salary discussions to strengthen your negotiating position.
What will help Internet Marketing Analysts increase their earning potential?
Dorothy Harpool MBA: One of the most important existing and future skill needed for a marketer is the ability to analyze data. Marketers have never had access to such much marketing data and marketers must be comfortable analyzing that data in their decision making. Creativity is another important skill marketers will need now and in the future. But creativity does not necessarily mean artistic ability rather it involves being creative in how to solve a marketing problem. Marketing is an art and a science and marketers need to be skilled in both.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Professor Steve Vinson: Digital skills, especially AI.
Chad Smith
Director of Legal ProgramsCatholic University of America
Legal Research And Advanced Professional Studies
What general advice would you give to an Internet Marketing Analyst?
Chad Smith: E-Discovery & Digital Research, cloud-based computing & related PC skills, and communication. Our world is becoming more digital every day and having the skills to perform your job remotely using various digital and cloud-based is a necessity. Communication is also paramount as with the increase in working digitally/remotely you have to be an effective communicator.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What will help Internet Marketing Analysts increase their earning potential?
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
What Internet Marketing Analyst skills would you recommend for someone trying to advance their career?
Diane Martinez: First of all, don't put yourself in the hotseat right out of college unless that is what you want. Sometimes, the whole college experience opens your eyes to possibilities for careers and life situations that you never thought about before. If you are not ready to dive into the first serious job, take some time to explore. You might consider teaching English abroad (through a reputable company) or do a paid internship (some companies offer internships for new graduates). Those experiences will only enrich your future career choices. Next, when you start interviewing, mentally, you should be interviewing the company as much as they are interviewing you. Find a company that's a good fit for you.