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What does an internet marketing analyst do?

Updated January 8, 2025
6 min read
Quoted expert
Linda Goulet
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Internet marketing analyst responsibilities

Here are examples of responsibilities from real internet marketing analyst resumes:

  • Manage website updates and support social media initiatives on Facebook and LinkedIn.
  • Assist in the management of site developments and enhancements and provide quality assurance testing of Coremetrics JavaScript and campaign tags.
  • Create and execute marketing initiatives and strategies for national e-commerce market.
  • Perform blog content audit and Pinterest audit base on predefine criteria.

Internet marketing analyst skills and personality traits

We calculated that 28% of Internet Marketing Analysts are proficient in Web Design, Search Engine Optimization, and Keyword Research. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Internet Marketing Analysts that have these skills listed on their resume here:

  • Web Design, 28%

    Managed a small team of web designers, developers, and SEO/PPC analysts.

  • Search Engine Optimization, 8%

    Use targeted keywords for Search Engine Optimization (SEO) to generate high Google rankings for marketing websites.

  • Keyword Research, 7%

    Perform competitive analysis and keyword research; optimize on-page SEO and off-page SEO back-linking; and monitor site statistics and analytics.

  • Email Campaigns, 6%

    Execute link request email campaigns.

  • Google Adwords, 6%

    Managed the Trust's five-figure Google AdWords account, continuously optimizing CPC through diligent analysis to increase visitors and reduce cost.

  • PPC, 5%

    Plan, execute and analyze all SEO and PPC programs for five enterprise e-commerce websites owned by Summit Racing.

Common skills that an internet marketing analyst uses to do their job include "web design," "search engine optimization," and "keyword research." You can find details on the most important internet marketing analyst responsibilities below.

Analytical skills. The most essential soft skill for an internet marketing analyst to carry out their responsibilities is analytical skills. This skill is important for the role because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, an internet marketing analyst resume shows how their duties depend on analytical skills: "affiliate marketing program analysis and auditing. "

Communication skills. Another essential skill to perform internet marketing analyst duties is communication skills. Internet marketing analysts responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Internet marketing analysts also use communication skills in their role according to a real resume snippet: "developed, updated and published web pages for internet/intranet (http://www.compaq.com) company communication. "

Detail oriented. internet marketing analysts are also known for detail oriented, which are critical to their duties. You can see how this skill relates to internet marketing analyst responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." An internet marketing analyst resume example shows how detail oriented is used in the workplace: "crafted and ran successful google adwords campaigns generated lead list and contacted potential clients for email campaigns developed detailed s.w.o.t. "

Most common internet marketing analyst skills

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Compare different internet marketing analysts

Internet marketing analyst vs. Analyst sales

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

We looked at the average internet marketing analyst salary and compared it with the wages of an analyst sales. Generally speaking, analyst sales are paid $8,532 lower than internet marketing analysts per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both internet marketing analyst and analyst sales positions are skilled in roi, market research, and competitive analysis.

While similarities exist, there are also some differences between internet marketing analysts and analyst sales. For instance, internet marketing analyst responsibilities require skills such as "web design," "search engine optimization," "keyword research," and "email campaigns." Whereas a analyst sales is skilled in "salesforce," "customer service," "data analysis," and "crm." This is part of what separates the two careers.

Analyst sales really shine in the finance industry with an average salary of $80,458. Comparatively, internet marketing analysts tend to make the most money in the professional industry with an average salary of $66,386.The education levels that analyst sales earn slightly differ from internet marketing analysts. In particular, analyst sales are 2.1% less likely to graduate with a Master's Degree than an internet marketing analyst. Additionally, they're 1.8% less likely to earn a Doctoral Degree.

Internet marketing analyst vs. Data analyst internship

A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.

On average, data analyst interns earn a $38,873 lower salary than internet marketing analysts a year.A few skills overlap for internet marketing analysts and data analyst interns. Resumes from both professions show that the duties of each career rely on skills like "google analytics," "facebook," and "html. "

In addition to the difference in salary, there are some other key differences worth noting. For example, internet marketing analyst responsibilities are more likely to require skills like "web design," "search engine optimization," "keyword research," and "email campaigns." Meanwhile, a data analyst internship has duties that require skills in areas such as "java," "python," "r," and "data analysis." These differences highlight just how different the day-to-day in each role looks.

On average, data analyst interns earn a lower salary than internet marketing analysts. Some industries support higher salaries in each profession. Interestingly enough, data analyst interns earn the most pay in the technology industry with an average salary of $47,252. Whereas internet marketing analysts have higher pay in the professional industry, with an average salary of $66,386.data analyst interns earn higher levels of education than internet marketing analysts in general. They're 9.8% more likely to graduate with a Master's Degree and 1.8% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for internet marketing analysts in the next 3-5 years?

Linda GouletLinda Goulet LinkedIn profile

Interim Associate Dean/Department Chair, Marketing, Davenport University

AI, social media tools, synchronous virtual meeting software.

Internet marketing analyst vs. Marketing department internship

A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.

An average marketing department internship eans a lower salary compared to the average salary of internet marketing analysts. The difference in salaries amounts to marketing department interns earning a $45,636 lower average salary than internet marketing analysts.By looking over several internet marketing analysts and marketing department interns resumes, we found that both roles require similar skills in their day-to-day duties, such as "facebook," "twitter," and "youtube." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an internet marketing analyst is likely to be skilled in "web design," "search engine optimization," "keyword research," and "email campaigns," while a typical marketing department internship is skilled in "financial statements," "r," "data analysis," and "administrative tasks."

When it comes to education, marketing department interns tend to earn similar degree levels compared to internet marketing analysts. In fact, they're 1.9% less likely to earn a Master's Degree, and 0.7% less likely to graduate with a Doctoral Degree.

Internet marketing analyst vs. Marketing research internship

A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.

Marketing research interns average a lower salary than the annual salary of internet marketing analysts. The difference is about $43,429 per year.While their salaries may vary, internet marketing analysts and marketing research interns both use similar skills to perform their duties. Resumes from both professions include skills like "email campaigns," "google adwords," and "google analytics. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "web design," "search engine optimization," "keyword research," and "ppc" are skills that commonly show up on internet marketing analyst resumes. On the other hand, marketing research interns use skills like instagram, statistical analysis, research projects, and sql on their resumes.In general, marketing research interns hold similar degree levels compared to internet marketing analysts. Marketing research interns are 1.4% less likely to earn their Master's Degree and 1.8% less likely to graduate with a Doctoral Degree.

Types of internet marketing analyst

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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