How To Become An Internet Marketing Consultant: What It Is and Career Path

What is an internet marketing consultant and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. Mohamad A. Darrat

There is more than meets the eye when it comes to being an internet marketing consultant. For example, did you know that they make an average of $29.31 an hour? That's $60,974 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to an internet marketing consultant?

Dr. Mohamad A. Darrat

Assistant Professor of Marketing, LSUS Shreveport

The job market has proven to be ever more competitive, especially in a post-COVID environment. Therefore, marketing graduates should differentiate themselves from others by learning skill sets many employers look for in job candidates. The ability to collect, analyze, present, and interpret data is a skillset that is in high demand by employers.

Unfortunately, a common stereotype among employers is that Marketing, and Business students, in general, graduate with weak quantitative backgrounds. To break this stereotype, Marketing graduates should not only rely on school to teach them valuable skills in analytics. Graduates should seek out additional training and certifications to beef up their resume. Companies such as Kaggle, DataCamp, and Udemy are great places to start learning about important tools used by organizations to analyze data. For Marketing graduates, I highly recommend learning Tableau and R, two powerful data visualization and statistical tools, commonly used by many organizations.

ScoreInternet Marketing ConsultantUS Average

Salary

4.8

Avg. Salary $60,974

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.23%

Black or African American 5.12%

Hispanic or Latino 12.22%

Unknown 4.99%

White 67.31%

Gender

female 34.29%

male 65.71%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become an internet marketing consultant

Explore internet marketing consultant education requirements

Most common internet marketing consultant degrees

Bachelor's

73.5 %

Master's

11.2 %

Associate

9.4 %

Start to develop specific internet marketing consultant skills

Skills	Percentages
Web Design	24.07%
Search Engine Optimization	12.82%
Search Engine	6.79%
PPC	4.49%
Email Campaigns	4.05%

Complete relevant internet marketing consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet marketing consultant based on U.S. Bureau of Labor Statistics data and data from real internet marketing consultant resumes.

Research internet marketing consultant duties and responsibilities

Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Can get 20k+ YouTube views in a week.

Prepare your internet marketing consultant resume

When your background is strong enough, you can start writing your internet marketing consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internet marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable internet marketing consultant resume templates

Build a professional internet marketing consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internet marketing consultant resume.

Apply for internet marketing consultant jobs

Now it's time to start searching for an internet marketing consultant job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average internet marketing consultant salary

The average internet marketing consultant salary in the United States is $60,974 per year or $29 per hour. Internet marketing consultant salaries range between $46,000 and $80,000 per year.

Average internet marketing consultant salary

$60,974 Yearly

$29.31 hourly

How do internet marketing consultants rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Internet marketing consultant reviews

A zippia user wrote a review on Aug 2020

Cons

It needs more patience to apply the true solution and satisfy your client

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

What is an internet marketing consultant and how to become one

What general advice would you give to an internet marketing consultant?

Internet marketing consultant career paths

Key steps to become an internet marketing consultant

Explore internet marketing consultant education requirements

Most common internet marketing consultant degrees

Start to develop specific internet marketing consultant skills

Complete relevant internet marketing consultant training and internships

Research internet marketing consultant duties and responsibilities

Prepare your internet marketing consultant resume

Choose from 10+ customizable internet marketing consultant resume templates

Apply for internet marketing consultant jobs

How did you land your first internet marketing consultant job

Average internet marketing consultant salary

How do internet marketing consultants rate their job?

Internet marketing consultant reviews