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Working As an Internet Marketing Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $54,000

    Average Salary

What Does An Internet Marketing Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Internet Marketing Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Internet Marketing Consultant Career Paths

Internet Marketing Consultant
Account Executive Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Consultant Account Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Consultant Sales Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Consultant Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Account Executive Sales Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Senior Account Executive District Sales Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Senior Account Executive Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Advertising Account Executive Sales And Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Advertising Account Executive Sales And Marketing Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Advertising Account Executive Advertising Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
Consultant Product Manager Senior Manager Of Marketing
Marketing Operations Director
8 Yearsyrs
Digital Marketing Consultant Social Media Manager
Online Marketing Manager
5 Yearsyrs
Digital Marketing Consultant
Digital Marketing Strategist
5 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Digital Marketing Consultant Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Coordinator Marketing Specialist Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Coordinator Marketing Communications Specialist
Senior Marketing Consultant
8 Yearsyrs
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Average Length of Employment
Marketing Advisor 2.1 years
Media Consultant 2.0 years
Top Careers Before Internet Marketing Consultant
Owner 4.7%
Internship 2.7%
Top Careers After Internet Marketing Consultant
Owner 7.0%
Consultant 4.2%

Do you work as an Internet Marketing Consultant?

Average Yearly Salary
$54,000
Show Salaries
$44,000
Min 10%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$66,000
Max 90%
Best Paying Company
Highest Paying City
Chicago, IL
Highest Paying State
Washington
Avg Experience Level
1.9 years
How much does an Internet Marketing Consultant make at top companies?
The national average salary for an Internet Marketing Consultant in the United States is $54,613 per year or $26 per hour. Those in the bottom 10 percent make under $44,000 a year, and the top 10 percent make over $67,000.

Real Internet Marketing Consultant Salaries

Job Title Company Location Start Date Salary
Internet Marketing Consultant, Analytics Rise Interactive Chicago, IL Sep 10, 2015 $63,000
Internet Marketing Consultant, Analytics Rise Interactive Chicago, IL Sep 10, 2015 $55,000
Internet Marketing Consultant, Analytics .10) Rise Interactive Chicago, IL Aug 30, 2016 $55,000
Internet Marketing Consultant, Analytics Rise Interactive Chicago, IL Aug 30, 2016 $55,000
Internet Marketing Consultant, Analytics Rise Interactive Chicago, IL Jun 09, 2016 $55,000
Senior Internet Marketing Consultant, Analytics Rise Interactive Chicago, IL Sep 05, 2014 $55,000
Internet Marketing Consultant Rise Interactive Chicago, IL Sep 22, 2016 $50,000
Internet Marketing Consultant Rise Interactive Chicago, IL Mar 11, 2016 $50,000
Internet Marketing Consultant Prince Marketing Group Livingston, NJ Jul 25, 2016 $48,898
SEO Specialist/Internet Marketing Consultant Peak Web Marketing, Inc. IL Aug 01, 2010 $45,219
Internet Marketing Consultant, Paid Search Rise Interactive Chicago, IL Sep 10, 2015 $42,800
SEO Specialist/Internet Marketing Consultant Peak Web Marketing, Inc. IL May 15, 2010 $42,099

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Top Skills for An Internet Marketing Consultant

  1. Web Content
  2. Search Engine Optimization
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Used article spinning programs to create unique and exclusive web content to grab the customer's attention.
  • Performed search engine optimization utilizing both manual and automated submission.
  • Work closely with all clients and manage their online presence with display advertising and search engine marketing.
  • Performed analysis on Pay per Click (PPC) conversion to identify opportunities for lead quality and cost improvements.
  • Analyzed email campaign data and customer behavior and optimized performance of campaigns, and made improvement recommendations.

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Average Salary:

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Top 10 Best States for Internet Marketing Consultants

  1. Delaware
  2. Washington
  3. New York
  4. Idaho
  5. New Jersey
  6. Rhode Island
  7. Minnesota
  8. Texas
  9. North Dakota
  10. Colorado
  • (45 jobs)
  • (393 jobs)
  • (907 jobs)
  • (42 jobs)
  • (447 jobs)
  • (60 jobs)
  • (293 jobs)
  • (826 jobs)
  • (42 jobs)
  • (318 jobs)

Internet Marketing Consultant Demographics

Gender

Male

59.3%

Female

32.2%

Unknown

8.5%
Ethnicity

White

61.7%

Hispanic or Latino

15.2%

Black or African American

10.8%

Asian

8.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

40.8%

French

16.3%

Chinese

12.2%

Mandarin

10.2%

Japanese

4.1%

Gujarati

2.0%

Czech

2.0%

Cantonese

2.0%

Hindi

2.0%

Russian

2.0%

Korean

2.0%

Navajo

2.0%

Italian

2.0%
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Internet Marketing Consultant Education

Schools

Full Sail University

12.1%

University of Phoenix

12.1%

San Diego State University

10.1%

Arizona State University

4.7%

University of Arizona

4.7%

Brigham Young University

4.0%

North Carolina State University

4.0%

Temple University

4.0%

Texas State University

4.0%

University of Colorado at Boulder

4.0%

University of Florida

4.0%

University of Texas at Austin

4.0%

Florida State University

4.0%

University of Pittsburgh -

4.0%

University of San Francisco

3.4%

New York University

3.4%

Western Washington University

3.4%

University of North Texas

3.4%

Roosevelt University

3.4%

Michigan State University

3.4%
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Majors

Business

30.7%

Marketing

18.5%

Communication

9.8%

Management

5.6%

Political Science

4.3%

Psychology

3.7%

Advertising

3.3%

Computer Science

3.0%

Finance

2.9%

English

2.6%

Graphic Design

2.3%

Economics

2.0%

Education

1.9%

Public Relations

1.7%

Journalism

1.6%

Sociology

1.4%

Liberal Arts

1.3%

Computer Information Systems

1.3%

Theatre

1.1%

History

1.1%
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Degrees

Bachelors

54.0%

Other

18.4%

Masters

15.8%

Associate

6.5%

Certificate

3.6%

Doctorate

1.2%

Diploma

0.5%
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Top Internet Marketing Consultant Employers

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Jobs From Top Internet Marketing Consultant Employers

Internet Marketing Consultant Videos

How to Make $10,000 a month in Internet Marketing

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Updated May 19, 2020