Automatically apply for jobs with Zippi

Upload your resume to get started.

Internet marketing consultant skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Scott Thorne Ph.D.,

Scott Thorne Ph.D.

Below we've compiled a list of the most critical internet marketing consultant skills. We ranked the top skills for internet marketing consultants based on the percentage of resumes they appeared on. For example, 24.1% of internet marketing consultant resumes contained web design as a skill. Continue reading to find out what skills an internet marketing consultant needs to be successful in the workplace.

15 internet marketing consultant skills for your resume and career

1. Web Design

Here's how internet marketing consultants use web design:

Partnered with advertising agencies and web designers to maximize new business opportunity.
Identified target customers and prepared internet marketing campaigns leveraging SEO, SMO, Facebook, Twitter, LinkedIn, Web Design.

2. Search Engine Optimization

Here's how internet marketing consultants use search engine optimization:

Advised and assisted in the development of marketing campaigns using search engine optimization and social media optimization techniques.
Managed the development of enterprise Web metrics and search engine optimization solutions.

3. Search Engine

Here's how internet marketing consultants use search engine:

Signed my first 2 clients the first week on the job, totaling $3000 in monthly Search Engine Marketing revenue.
Provide monthly review of Campaigns, Conversion, ROI, SEO movement of Keywords & Phrases within major search engines.

4. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how internet marketing consultants use ppc:

Designed simple websites, registered domain names, produced traffic through PPC marketing, SEO optimization, and reciprocal linking.
Performed analysis on Pay per Click (PPC) conversion to identify opportunities for lead quality and cost improvements.

5. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how internet marketing consultants use email campaigns:

Managed online marketing initiatives, including banner/affiliate advertising, email campaigns, SEO, SEM and blogging.
Designed and launched email campaigns, digital ad campaigns, and social media campaigns.

6. Google Adwords

Here's how internet marketing consultants use google adwords:

Reviewed and encouraged clients to adjust their Pay Per Click, Google AdWords, and other online advertising campaigns.
Administered domains and Google AdWords advertising program to enhance revenue for retail web sites.

Choose from 10+ customizable internet marketing consultant resume templates

Build a professional internet marketing consultant resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your internet marketing consultant resume.

7. Search Engine Marketing

Here's how internet marketing consultants use search engine marketing:

Designed customized recruitment campaigns including email and search engine marketing as well as printed recruitment materials.
Trained Certified Search Engine Marketing Professional.

8. Facebook

Here's how internet marketing consultants use facebook:

Managed Facebook Ads and social media marketing implementation.
Developed Facebook Campaign for Massage CE Class to draw current massage industry professionals to an education conference.

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how internet marketing consultants use salesforce:

Reported day-to-day sales activity and funnel forecasting in Salesforce.
Reported back daily activity via CRM system (Salesforce).

10. Google Analytics

Here's how internet marketing consultants use google analytics:

Find data that can make consumers convert at a better rate through Google Analytics and their behavior online.
Utilized Google Analytics to monitor detailed statistics on website's traffic and measured conversions of sales.

11. Reputation Management

Here's how internet marketing consultants use reputation management:

Provide online reputation management solutions and automated email responses to improve the client's online reputation.
Sell and assist small to medium businesses with their SEO/SEM, websites, reputation management, & social media.

12. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how internet marketing consultants use cold calls:

Consult face to face with local clients and prospects, acquired through Networking, On Field Cold Calling or Telephone Prospecting.
Prospect 250 contacts per week through cold calling new business, creating presentations, understanding competitive landscape and closing deals.

13. Twitter

Here's how internet marketing consultants use twitter:

Managed social media marketing (FB, Twitter, Pinterest, Google+, YouTube).
Developed Twitter voice for company, recognized for creative tweeting and asked to manage Twitter activity remotely.

14. ROI

Here's how internet marketing consultants use roi:

Work with each client to customize the most efficient marketing campaign to meet their business needs and provide the best ROI.
Search spending forecasts adjust programs appropriately, test and analyze keywords, test copy and landing pages to increase ROI.

15. Web Presence

Here's how internet marketing consultants use web presence:

Created online business exposure and established a web presence for clients by designing unique client/business websites and publishing web-space advertisements.
Provided internet solutions through SEM, Display Awareness and Targeting, Chat, Video, Social Media and Web Presence Development.

5 Internet Marketing Consultant resume examples

Build a professional internet marketing consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your internet marketing consultant resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Internet Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all internet marketing consultants possess?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.

What skills stand out on internet marketing consultant resumes?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

In general, most employers in the marketing field today are looking for the following: Leadership, working with others, internships, working with the internet and social media platforms, statistical analysis.

What hard/technical skills are most important for internet marketing consultants?

Sung Eun Park

Assistant Professor, Advertising and Marketing Communications, Webster University

It depends on the type of work the company does but usually marketing department will benefit from having someone with excellent data analysis skills. Understanding where and how to get the data, analyzing the given data, and understanding the significance of the findings will be crucial in marketing. For example, spotting outliers from data and how the outliers should be interpreted regarding the market situation could play a role for the consultant. Any certificates demonstrating their skills in data and trend analysis would help.

What internet marketing consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young internet marketing consultants need?

David Smith

Consultant, Coach and Speaker, David J. Smith Consulting

Of course, the need for tech-based skills will continue. But moreover, in the next couple of years, there will be increased demands for careers where personal and humanistic approaches are needed. These are wide-ranging: from home health aids to life coaches. For that reason, the ability to show empathy, apply good listening abilities, and understand and respond to a client's personal challenges will be critical. As society continues to diversify along ethnic, cultural, political, and economic lines, there will be an urgent need for professionals who can seek to connect with clients and help them build bridges, at times, with those who are different.

Do you want to know more?

List of internet marketing consultant skills to add to your resume

The most important skills for an internet marketing consultant resume and required skills for an internet marketing consultant to have include:

Web Design
Search Engine Optimization
Search Engine
PPC
Email Campaigns
Google Adwords
Search Engine Marketing
Facebook
Salesforce
Google Analytics
Reputation Management
Cold Calls
Twitter
ROI
Web Presence
Web Development
Pay-Per-Click

SMB
Keyword Research
Link Building
YouTube
Organic Search
Campaign Performance
Web Traffic
Web Site
Business Development
Yahoo
Social Media Management
Media Management
Market Research
Account Management
Blogging
Local Businesses
HTML

Client Relationships
Press Releases
Outbound Calls
Client Websites
Content Creation
Client Retention
Content Marketing
Customer Retention
MSN
Sales Presentations
Website Content
CSS
Client Accounts
PowerPoint
Affiliate Marketing
CMS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs