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Job outlook for internet marketing consultants in the United States
Internet marketing consultant job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected internet marketing consultant job growth rate is 19% from 2018-2028.
About 150,300 new jobs for internet marketing consultants are projected over the next decade.
Internet marketing consultant salaries have increased 5% for internet marketing consultants in the last 5 years.
There are over 30,988 internet marketing consultants currently employed in the United States.
There are 79,108 active internet marketing consultant job openings in the US.
The average internet marketing consultant salary is $60,974.
Are internet marketing consultant jobs in demand?
Internet marketing consultant job and salary trends over time
Internet marketing consultant jobs over time
Internet marketing consultant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 30,988 | 0.01% |
| 2020 | 29,396 | 0.01% |
| 2019 | 28,899 | 0.01% |
| 2018 | 27,183 | 0.01% |
| 2017 | 25,405 | 0.01% |
Average internet marketing consultant salary over time
Internet marketing consultant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $60,974 | $29.31 | +3.2% |
| 2024 | $59,102 | $28.41 | +1.1% |
| 2023 | $58,482 | $28.12 | --0.2% |
| 2022 | $58,584 | $28.17 | +1.1% |
| 2021 | $57,963 | $27.87 | +0.7% |
Internet marketing consultant jobs by state
Most common states for internet marketing consultants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | South Dakota | 869,666 | 265 | 30% |
| 2 | Vermont | 623,657 | 186 | 30% |
| 3 | Maine | 1,335,907 | 344 | 26% |
| 4 | District of Columbia | 693,972 | 172 | 25% |
| 5 | Rhode Island | 1,059,639 | 249 | 23% |
| 6 | New Mexico | 2,088,070 | 452 | 22% |
| 7 | Utah | 3,101,833 | 653 | 21% |
| 8 | Tennessee | 6,715,984 | 1,348 | 20% |
| 9 | West Virginia | 1,815,857 | 362 | 20% |
| 10 | Indiana | 6,666,818 | 1,243 | 19% |
| 11 | Kentucky | 4,454,189 | 812 | 18% |
| 12 | New Hampshire | 1,342,795 | 246 | 18% |
| 13 | Montana | 1,050,493 | 188 | 18% |
| 14 | Washington | 7,405,743 | 1,235 | 17% |
| 15 | South Carolina | 5,024,369 | 852 | 17% |
| 16 | Alabama | 4,874,747 | 811 | 17% |
| 17 | Wyoming | 579,315 | 99 | 17% |
| 18 | Michigan | 9,962,311 | 1,599 | 16% |
| 19 | Delaware | 961,939 | 151 | 16% |
| 20 | Minnesota | 5,576,606 | 814 | 15% |
Internet Marketing Consultant job outlook: Expert opinions
Our panel of internet marketing consultant experts
University of Louisiana at Monroe
North Carolina State University
San Jose State University
Eastern University
Indiana University Bloomington
Catholic University of America
Lasell University
Worcester Polytechnic Institute
Western Connecticut State University
Saint Peter's University
Siena College
Siena College
Siena College
University of North Georgia
Webster University
University of Scranton
University of Houston - Downtown
University of Central Oklahoma
What will help Internet Marketing Consultants increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
What Internet Marketing Consultant skills would you recommend for someone trying to advance their career?
Dr. Pieter Verhallen Ph.D.: As the field is evolving rapidly, pursue internal (and external) training opportunities to stay current with the evolving technologies and tools in the (digital) marketing field (particularly, the use of AI tools and functionality).
What will help Internet Marketing Consultants increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What will help Internet Marketing Consultants increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
What general advice would you give to an Internet Marketing Consultant?
Jeff James: There are many types of Marketing Specialists who focus on various aspects of marketing, of course--social media, search engine optimization, event marketing, etc.--so their daily tasks will look different based on those roles. A social media manager may start the morning checking the engagement of activity of their latest posts and plan for next month's content calendar, while an event marketer may check the latest registrations for a Zoom event or in-person conference and hold a meeting with speakers to make sure they are prepared. Most marketing specialists have things in common on their typical days that revolve around constant coordination and optimization of their marketing investments so they can report return on investment (ROI) to their managers.
Catherine Cuckovich
Assistant Professor of TeachingWhat will help Internet Marketing Consultants increase their earning potential?
Catherine Cuckovich: As a Marketing professional, you are the expert on all things customers. People within the organization but outside of Marketing rely on you to look at and solve problems using customer insight. Societal changes and technological advances have revolutionized marketing in recent years creating more career paths for Marketers. The creation of two-way communication between consumers and companies through social media has made it more important than ever to understand customers. This has raised the profile of marketing within organizations.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What Internet Marketing Consultant skills would you recommend for someone trying to advance their career?
Professor Steve Vinson: Digital skills, especially AI.
Chad Smith
Director of Legal ProgramsCatholic University of America
Legal Research And Advanced Professional Studies
What will help Internet Marketing Consultants increase their earning potential?
Chad Smith: First off, start by researching the job market and knowing what the going salaries are for your particular area/job. Then, prove to the employer/potential job that you offer more value than the next applicant. Recent graduates tend to have similar resumes and qualifications. Thus, you need to find what you do that sets you apart and adds the value that the potential employer is seeking.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What will help Internet Marketing Consultants increase their earning potential?
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
Purvi Shah
Associate Professor of Marketing, The Business School at Worcester Polytechnic Institute (WPI)Worcester Polytechnic Institute
Marketing
What Internet Marketing Consultant skills would you recommend for someone trying to advance their career?
Purvi Shah: With technology advancements and the fast growth of AI applications in marketing, content
strategy, marketing and data analytics, metaverse community management, storytelling,
customer relationship management, influencer marketing, performance marketing, growth
marketing, and continuous learning are going to be sought after skills for different marketing
roles in the future.
Having said that, a marketer's core competencies are here to stay even in the future. These
include knowledge of marketing concepts/frameworks, market research, communication skills,
presentation skills, creativity, and strategic, lateral and analytical thinking.
Then, there are a set of skills specific to the marketing role an individual chooses as a career
option. These will also be in-demand specific to the role. For e.g., Digital and social media
marketers must be proficient in at least one or few of the following skills: content marketing,
email marketing, search engine optimization and management, video marketing, data-driven
decision making, social media marketing, storytelling, influencer marketing, ability to self-learn
and adapt, web designing, user experience, branding, and ethics. They should also be tech
savvy and persuasive.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What general advice would you give to an Internet Marketing Consultant?
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don't be afraid to be proactive. Remember to balance work, life, and play.
What will help Internet Marketing Consultants increase their earning potential?
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don’t be afraid to be proactive. Remember to balance work, life, and play.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What will help Internet Marketing Consultants increase their earning potential?
Barna Donovan: Technical skills will be absolutely crucial. The understanding of the functions, limits and potentials of artificial intelligence will be the key to the success or failure of many major organizations. Furthermore, to understand trends in how people make use of communication technology, interact with social media platforms and personalities used to promote products and to manage the image of organizations, skills in quantitative research methods and data analysis are also very important. Before investing money and resources in any endeavors, organizations, especially public relations, advertising, and marketing agencies, need to understand how their target audiences behave, how they process messages, and their values and desires that will make promotional communication effective or not. Furthermore, digital literacy skills like the use of social media platforms effectively for marketing, the use of online databases, and content creation will likewise be skills any organization that wants to stay competitive in its field will prize very highly. As a new generation of consumers has come of age that always primarily turns to digital media information over traditional media outlets, the future of all industries now hinges on their most effective use of cyberspace and social media technologies.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Internet Marketing Consultants earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Internet Marketing Consultants?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Internet Marketing Consultants earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What hard/technical skills are most important for Internet Marketing Consultants?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Sung Eun Park
Assistant Professor, Advertising and Marketing CommunicationsWebster University
Communications & Journalism
What skills stand out on Internet Marketing Consultant resumes?
Sung Eun Park: Companies hiring marketing consultants look for someone with strong communication and leadership skills that can translate to great candidates. In addition, a strong background in data analysis will definitely stand out from other candidates. Unlike many beliefs, people who get jobs as marketing consultant comes from various education backgrounds including advertising and English major. It is an indication that companies are open to people with diverse perspectives that can bring fresh eyes to the team. The resumes showcasing a person with various experiences highlighting strong leadership skills (not just strictly marketing) in a team environment will get noticed.
What soft skills should all Internet Marketing Consultants possess?
Sung Eun Park: In a marketing team, time management and communication will still be valued a lot, given that a lot of projects are contingent on timeliness. These skills are also tied to social skills within a team that ultimately helps the team's performance. Team members spend a lot of time together working on a project, so it is essential that they work in a team that offers support while encouraged to voice their opinion without prejudice. In sum, strong interpersonal skills are critical.
What hard/technical skills are most important for Internet Marketing Consultants?
Sung Eun Park: It depends on the type of work the company does but usually marketing department will benefit from having someone with excellent data analysis skills. Understanding where and how to get the data, analyzing the given data, and understanding the significance of the findings will be crucial in marketing. For example, spotting outliers from data and how the outliers should be interpreted regarding the market situation could play a role for the consultant. Any certificates demonstrating their skills in data and trend analysis would help.
What skills will help Internet Marketing Consultants earn the most?
Sung Eun Park: Although marketing is often viewed as a discipline with hard data, those successful in the field get most of their success by being creative and strategic thinkers. Even with the help of data available, your marketing plan may not generate great success. Often you need to have different and novel perspectives to make things more niche. Those who have a good understanding of data analysis with a creative and strategic approach to the problem will make the most of their career in marketing.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Internet Marketing Consultants possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What hard/technical skills are most important for Internet Marketing Consultants?
Dr. Richard Conde Ph.D.: First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.
Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.
Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Internet Marketing Consultants possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.