What does an internet marketing consultant do?
Internet marketing consultant responsibilities
Here are examples of responsibilities from real internet marketing consultant resumes:
- Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
- Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
- Market and sell digital advertising solutions, managing all accounts in Salesforce
- Can get 20k+ YouTube views in a week.
- Identify blogs, forums, and YouTube channels to partner with.
- Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.
- Implement SEO site maps and search-engine friendly URLs, and promote SEO and SEM best practices.
- Utilize expertise in social media, SEM and SEO to provide online marketing consulting for current client projects.
- Provide monthly customer visits to review current marketing campaign and provide innovative solutions to increase their bottom line and explain ROI.
- Report day-to-day sales activity and funnel forecasting in Salesforce.
- Advise and develop social media marketing strategies including content and design improvements to Facebook product page.
- Assist in the management of site developments and enhancements and provide quality assurance testing of Coremetrics JavaScript and campaign tags.
- Work as part of team maintaining attitude of continual improvement of visitor usability and e-commerce admin.
- Assist in the management of site developments and enhancements and provide quality assurance testing of Coremetrics JavaScript and campaign tags.
Internet marketing consultant skills and personality traits
We calculated that 24% of Internet Marketing Consultants are proficient in Web Design, Search Engine Optimization, and Search Engine. They’re also known for soft skills such as Analytical skills, Detail oriented, and Communication skills.
We break down the percentage of Internet Marketing Consultants that have these skills listed on their resume here:
- Web Design, 24%
Partnered with advertising agencies and web designers to maximize new business opportunity.
- Search Engine Optimization, 13%
Advised and assisted in the development of marketing campaigns using search engine optimization and social media optimization techniques.
- Search Engine, 7%
Signed my first 2 clients the first week on the job, totaling $3000 in monthly Search Engine Marketing revenue.
- PPC, 4%
Designed simple websites, registered domain names, produced traffic through PPC marketing, SEO optimization, and reciprocal linking.
- Email Campaigns, 4%
Managed online marketing initiatives, including banner/affiliate advertising, email campaigns, SEO, SEM and blogging.
- Google Adwords, 4%
Reviewed and encouraged clients to adjust their Pay Per Click, Google AdWords, and other online advertising campaigns.
Common skills that an internet marketing consultant uses to do their job include "web design," "search engine optimization," and "search engine." You can find details on the most important internet marketing consultant responsibilities below.
Analytical skills. One of the key soft skills for an internet marketing consultant to have is analytical skills. You can see how this relates to what internet marketing consultants do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, an internet marketing consultant resume shows how internet marketing consultants use analytical skills: "created timely internet marketing strategies, press releases, marketing/sales materials, data pages and product one-sheets. "
Detail oriented. Another soft skill that's essential for fulfilling internet marketing consultant duties is detail oriented. The role rewards competence in this skill because "market research analysts must pay attention to minutiae to evaluate data." According to an internet marketing consultant resume, here's how internet marketing consultants can utilize detail oriented in their job responsibilities: "provide detailed marketing plan for internet marketing - social media and search engine* maintain office computer and advise on technical issues. "
Communication skills. Another skill that relates to the job responsibilities of internet marketing consultants is communication skills. This skill is critical to many everyday internet marketing consultant duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "handle all online marketing promotional campaigns including regular communications such as electronic newsletters, email campaigns and product-specific marketing communications. "
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Internet marketing consultant vs. Market analyst internship
When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.
While similarities exist, there are also some differences between internet marketing consultants and market analyst internship. For instance, internet marketing consultant responsibilities require skills such as "web design," "search engine optimization," "search engine," and "ppc." Whereas a market analyst internship is skilled in "data analysis," "data entry," "financial models," and "capital markets." This is part of what separates the two careers.
The education levels that market analyst interns earn slightly differ from internet marketing consultants. In particular, market analyst interns are 4.2% more likely to graduate with a Master's Degree than an internet marketing consultant. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Internet marketing consultant vs. Marketing department internship
A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.
In addition to the difference in salary, there are some other key differences worth noting. For example, internet marketing consultant responsibilities are more likely to require skills like "web design," "search engine optimization," "search engine," and "ppc." Meanwhile, a marketing department internship has duties that require skills in areas such as "financial statements," "r," "data analysis," and "data collection." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Marketing department interns tend to reach similar levels of education than internet marketing consultants. In fact, they're 0.1% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for internet marketing consultants in the next 3-5 years?
Director, College of Business Internship Program, Arkansas State University
Internet marketing consultant vs. Marketing communications coordinator
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an internet marketing consultant is likely to be skilled in "web design," "search engine optimization," "search engine," and "ppc," while a typical marketing communications coordinator is skilled in "project management," "graphic design," "proofreading," and "marketing campaigns."
Marketing communications coordinators earn the best pay in the manufacturing industry, where they command an average salary of $58,199. Internet marketing consultants earn the highest pay from the technology industry, with an average salary of $73,494.Most marketing communications coordinators achieve a similar degree level compared to internet marketing consultants. For example, they're 2.2% less likely to graduate with a Master's Degree, and 1.0% less likely to earn a Doctoral Degree.Internet marketing consultant vs. Marketing & events coordinator
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Types of internet marketing consultant
Updated January 8, 2025











