Internet marketing coordinator vs digital marketing specialist

The differences between internet marketing coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing coordinator and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $49,608 average annual salary of an internet marketing coordinator.

The top three skills for an internet marketing coordinator include email campaigns, search engine optimization and google adwords. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Internet marketing coordinator vs digital marketing specialist overview

	Internet Marketing Coordinator	Digital Marketing Specialist
Yearly salary	$49,608	$60,359
Hourly rate	$23.85	$29.02
Growth rate	19%	19%
Number of jobs	80,777	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

Internet marketing coordinator vs digital marketing specialist salary

Internet marketing coordinators and digital marketing specialists have different pay scales, as shown below.

	Internet Marketing Coordinator	Digital Marketing Specialist
Average salary	$49,608	$60,359
Salary range	Between $37,000 And $64,000	Between $44,000 And $81,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between internet marketing coordinator and digital marketing specialist education

There are a few differences between an internet marketing coordinator and a digital marketing specialist in terms of educational background:

	Internet Marketing Coordinator	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing coordinator vs digital marketing specialist demographics

Here are the differences between internet marketing coordinators' and digital marketing specialists' demographics:

	Internet Marketing Coordinator	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 45.3% Female, 54.7%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.5% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing coordinator and digital marketing specialist duties and responsibilities

Internet marketing coordinator example responsibilities.

Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Help ensured departmental/organizational metrics are met (e.g., ROAS, ROI, CPA, etc).
Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
Analyze POS data to target marketing initiatives toward specific customer demographics, fostering both top-line and bottom-line growth.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Internet marketing coordinator vs digital marketing specialist skills

Common internet marketing coordinator skills

Email Campaigns, 17%
Search Engine Optimization, 9%
Google Adwords, 7%
Marketing Campaigns, 7%
Twitter, 6%
SEM, 5%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Internet Marketing Coordinator
Internet Marketing Coordinator vs Digital Marketing Specialist

Updated January 8, 2025

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