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Internet marketing coordinator skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical internet marketing coordinator skills. We ranked the top skills for internet marketing coordinators based on the percentage of resumes they appeared on. For example, 16.8% of internet marketing coordinator resumes contained email campaigns as a skill. Continue reading to find out what skills an internet marketing coordinator needs to be successful in the workplace.

15 internet marketing coordinator skills for your resume and career

1. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how internet marketing coordinators use email campaigns:

List includes BtoB and BtoC email campaigns.
Compiled, tracked, and analyzed metrics of daily email campaigns Stayed current on email marketing trends/technologies/CAN-SPAM laws

2. Search Engine Optimization

Here's how internet marketing coordinators use search engine optimization:

Search Engine Optimization: Implement on-site and off-site strategies through analysis of Website.
Search Engine Optimization on both a local and national level.

3. Google Adwords

Here's how internet marketing coordinators use google adwords:

Expanded promotional efforts online by launching the company s first Google AdWords campaign.
Retrieved data on a weekly basis from Sales Force.com, SeeWhy, Google Analytics, and Google AdWords

4. Marketing Campaigns

Here's how internet marketing coordinators use marketing campaigns:

Lead product vendor and procurement representatives on product specifications to develop digital sales marketing campaigns.
Coordinated external web development and hosting requirements for company websites and online marketing campaigns.

5. Twitter

Here's how internet marketing coordinators use twitter:

Created two softball tournament social media contests that were integrated with Facebook & Twitter to interact with core audience.
Update multiple Facebook pages, LinkedIn page and Twitter page.

6. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how internet marketing coordinators use sem:

Implemented SEO and SEM strategies.
Developed internet strategies and tactics (ad serving, SEM, SEO, Web Site development).

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7. HTML

Here's how internet marketing coordinators use html:

Assisted with creating and managing HumanConcepts Customer Community using basic HTML while keeping populated with assets.
Developed and executed communication to affiliates through HTML newsletters utilizing Constant Contact.

8. Web Content

Here's how internet marketing coordinators use web content:

Maintained marketing department web content.
Developed web content, maintained databases and content management systems and supported e-commerce and social media initiatives.

9. Photoshop

Here's how internet marketing coordinators use photoshop:

Created and promoted online advertising broadcasts using Constant Contact, Photoshop and other graphics tools.
Create daily images, social media photos, banner advertisements and logos via Adobe Photoshop.

10. Link Building

Link building is the process of having other websites link back to your website. It helps in marketing by building referral traffic and site authority. Link building is often done by providing hyperlinks to specific anchor texts.

Here's how internet marketing coordinators use link building:

Prepare and implement off-site optimization strategy including link building and content creation.
Participated in an aggressive link building campaign involving outreach to companies in the medical industry.

11. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how internet marketing coordinators use ppc:

Direct and manage outsourced SEO, social media, and PPC campaigns.
Designed landing pages for social media and PPC campaigns.

12. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how internet marketing coordinators use keyword research:

Produce Extensive Keyword Research and Traffic Estimates for All Clients.
Performed in-depth keyword research and a detailed competitive analysis to determine if an opportunity existed to create first page rankings.

13. Website Traffic

Here's how internet marketing coordinators use website traffic:

Developed and executed marketing strategies to generate consumer awareness and sales from website traffic.
Web Traffic Analysis: Prepared monthly website traffic analyses and presentations including all e- commerce transactions for senior management.

14. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how internet marketing coordinators use blog posts:

Executed social media strategy for all product launches, events, awards, blog posts, videos, and white papers.
Manage robust editorial content calendar to ensure a diverse and consistent publication of blog posts three to four times per week.

15. CMS

A Content Management System or CMS is computer software that works as a framework where content can be assembled and managed by using a database. CMS is an important asset in web development. This platform enables users to create, edit, collaborate on, publish and store digital content. It helps users to manage their content and modify it from a single system.

Here's how internet marketing coordinators use cms:

Researched new CMS (Magento/EE) and transitioned all content and assets to new platform.
Developed & tested internal communications CMS based on SharePoint.

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What skills help Internet Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on internet marketing coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young internet marketing coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all internet marketing coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for internet marketing coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What internet marketing coordinator skills would you recommend for someone trying to advance their career?

Ronald A. Weber

Professor, Webber International University

During the GAP years, graduates need to do two things simultaneously. One, they must identify the skills needed by employers, and second, practice these skills until they become a master.

During GAP years, I also suggest graduates work on themself. For example, gain new technical skills, develop a lean body, become the father/mother, you always knew you could be, and be happy!

What technical skills for an internet marketing coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of internet marketing coordinator skills to add to your resume

The most important skills for an internet marketing coordinator resume and required skills for an internet marketing coordinator to have include:

Email Campaigns
Search Engine Optimization
Google Adwords
Marketing Campaigns
Twitter
SEM
HTML
Web Content
Photoshop
Link Building
PPC

Keyword Research
Website Traffic
Blog Posts
CMS
Site Traffic
Press Releases
YouTube
Market Research
Site Content
CSS
Data Analysis

Content Creation
Website Design
ROI
PHP
Client Relations
Media Management
Search Engine Marketing
Editorials
Open Rates
Yahoo
PowerPoint

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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