How To Become An Internet Marketing Manager: What It Is and Career Path

What is an internet marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being an internet marketing manager. For example, did you know that they make an average of $56.5 an hour? That's $117,527 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an internet marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreInternet Marketing ManagerUS Average

Salary

8.1

Avg. Salary $117,527

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 39.91%

male 60.09%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an internet marketing manager

Explore internet marketing manager education requirements

Most common internet marketing manager degrees

Bachelor's

75.9 %

Associate

10.3 %

Master's

9.3 %

Start to develop specific internet marketing manager skills

Skills	Percentages
Email Campaigns	9.44%
Search Engine Optimization	7.91%
Content Strategy	7.38%
Marketing Campaigns	5.47%
Digital Marketing	5.25%

Complete relevant internet marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet marketing manager based on U.S. Bureau of Labor Statistics data and data from real internet marketing manager resumes.

Research internet marketing manager duties and responsibilities

Manage company's PPC and SEO efforts, including all copywriting.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
Develop a deep understanding of the in house CMS system.

Prepare your internet marketing manager resume

When your background is strong enough, you can start writing your internet marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internet marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable internet marketing manager resume templates

Build a professional internet marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internet marketing manager resume.