Internet marketing manager demographics and statistics in the US
Internet marketing manager demographics research summary. Zippia estimates internet marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our internet marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about internet marketing managers after extensive research and analysis:
- There are over 34,969 internet marketing managers currently employed in the United States.
- 39.9% of all internet marketing managers are women, while 60.1% are men.
- The average internet marketing manager age is 39 years old.
- The most common ethnicity of internet marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Internet marketing managers are most in-demand in Atlanta, GA.
- The internet industry is the highest-paying for internet marketing managers.
- San Jose, CA pays an annual average wage of $156,373, the highest in the US.
- In 2022, women internet marketing managers earned 93% of what men earned.
- 10% of all internet marketing managers are LGBT.
- California is the best state for internet marketing managers to live.
- Internet marketing managers are 72% more likely to work at private companies in comparison to public companies.
On this page
Internet marketing manager demographics by:
Internet marketing manager gender statistics
39.9% of internet marketing managers are women and 60.1% of internet marketing managers are men.
- Male, 60.1%
- Female, 39.9%
Internet marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 60.1% |
| Female | 39.9% |
Internet marketing manager gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$118,809
Female income
$111,028
Internet marketing manager gender ratio over time
This data breaks down the percentage of men and women in internet marketing manager positions over time. Currently, 39.9% of internet marketing managers are female.
Internet marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.48% | 22.52% |
| 2011 | 77.21% | 22.79% |
| 2012 | 77.70% | 22.30% |
| 2013 | 77.64% | 22.36% |
| 2014 | 76.21% | 23.79% |
| 2015 | 75.83% | 24.17% |
| 2016 | 75.73% | 24.27% |
| 2017 | 74.90% | 25.10% |
| 2018 | 62.29% | 37.71% |
| 2019 | 61.26% | 38.74% |
| 2020 | 59.72% | 40.28% |
| 2021 | 60.09% | 39.91% |
Internet marketing manager related jobs gender ratio
We compared internet marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Internet Marketing Manager | 60% | 40% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Internet marketing manager demographics by race
The most common ethnicity among internet marketing managers is White, which makes up 74.6% of all internet marketing managers. Comparatively, 8.7% of internet marketing managers are Hispanic or Latino and 8.2% of internet marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Internet marketing manager race
| Internet marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Internet marketing manager race and ethnicity over time
See how internet marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Internet marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Internet marketing manager wage gap by race
According to our data, asian internet marketing managers have the highest average salary compared to other ethnicities. Black or african american internet marketing managers have the lowest average salary at $111,030.
| Ethnicity | Salary |
|---|---|
| Unknown | $118,093 |
| White | $117,461 |
| Black or African American | $111,030 |
| Asian | $131,393 |
| Hispanic or Latino | $116,980 |
Average internet marketing manager age
See how the average age of internet marketing managers varies based on ethnicity and gender.
Male
Female
Internet marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Internet marketing manager age breakdown
The average age of internet marketing managers is 40+ years years old, representing 44% of the internet marketing manager population.
Internet marketing manager age breakdown
| Internet Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Internet marketing manager educational attainment
The most common degree for internet marketing managers is bachelor's degree, with 76% of internet marketing managers earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 9%.
- Bachelor's, 76%
- Associate, 10%
- Master's, 9%
- High School Diploma, 2%
- Other Degrees, 3%
Internet marketing managers by degree level
| Internet marketing manager degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Associate | 10% |
| Master's | 9% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Internet marketing manager jobs you might like
Internet marketing manager wage gap by degree level
According to the data, internet marketing managers with a Doctorate degree earn more than those without, at $149,468 annually. With a Master's degree, internet marketing managers earn a median annual income of $141,955 compared to $122,668 for internet marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $141,955 |
| Bachelor's Degree | $122,668 |
| Doctorate Degree | $149,468 |
Internet marketing manager employment statistics
Most internet marketing managers work for a private in the retail industry.
Company size where internet marketing managers work
Below, you can see the size of companies where internet marketing managers work.
Internet marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 21% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 17% |
Internet marketing manager jobs by company type
Employees with the internet marketing manager job title have their preferences when it comes to working for a company. For instance, most internet marketing managers prefer to work at private companies over public companies.
Internet marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 24% |
| Private | 72% |
Internet marketing manager jobs by industry
The most common industries for internet marketing managers are retail, media and technology.
Internet marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 10% |
| Retail | 10% |
| Technology | 10% |
| Fortune 500 | 10% |
| Manufacturing | 9% |
| Hospitality | 9% |
| Professional | 7% |
| Finance | 6% |
| Automotive | 6% |
| Internet | 4% |
| Education | 4% |
| Construction | 3% |
| Telecommunication | 3% |
| Health Care | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Energy | 1% |
Internet marketing manager turnover and employment statistics
Internet marketing manager unemployment rate over time
The unemployment rate for internet marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Internet marketing manager unemployment rate by year
| Year | Internet marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average internet marketing manager tenure
The average internet marketing manager stays at their job for 1-2 years, based on the 1,260 internet marketing managers resumes in Zippia's database.
Internet marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 17% |
| 1-2 years | 43% |
| 3-4 years | 15% |
| 5-7 years | 11% |
| 8-10 years | 5% |
| 11+ years | 9% |
Internet marketing manager LGBT ratio compared to similar jobs
Review the percent of internet marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Vice President, Sales | 7.25% | 95,412 |
| Arts Manager | 9.54% | 1,428 |
| Internet Marketing Manager | 9.86% | - |
| Senior Publicist | 16.11% | 1,157 |
Similar internet marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Vice President, Sales | 7.25% | 95,412 |
| Arts Manager | 9.54% | 1,428 |
| Senior Publicist | 16.11% | 1,157 |
Foreign languages spoken by internet marketing managers
The most common foreign language among internet marketing managers is Spanish at 39.3%. The second-most popular foreign language spoken is French at 8.9% and Portuguese is the third-most popular at 5.4%.
- Spanish, 39.3%
- French, 8.9%
- Portuguese, 5.4%
- German, 5.4%
- Mandarin, 5.4%
- Other, 35.6%
Internet marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.3% |
| French | 8.9% |
| Portuguese | 5.4% |
| German | 5.4% |
| Mandarin | 5.4% |
| Other | 35.6% |
