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Internet marketing manager vs marketing executive

The differences between internet marketing managers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing manager and a marketing executive. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Internet marketing manager vs marketing executive overview

Internet Marketing ManagerMarketing Executive
Yearly salary$117,527$73,499
Hourly rate$56.50$35.34
Growth rate10%10%
Number of jobs109,095145,040
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Average age3939
Years of experience1010

Internet marketing manager vs marketing executive salary

Internet marketing managers and marketing executives have different pay scales, as shown below.

Internet Marketing ManagerMarketing Executive
Average salary$117,527$73,499
Salary rangeBetween $75,000 And $184,000Between $49,000 And $108,000
Highest paying CitySan Jose, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyeBayMicrosoft
Best paying industryInternetRetail

Differences between internet marketing manager and marketing executive education

There are a few differences between an internet marketing manager and a marketing executive in terms of educational background:

Internet Marketing ManagerMarketing Executive
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing manager vs marketing executive demographics

Here are the differences between internet marketing managers' and marketing executives' demographics:

Internet Marketing ManagerMarketing Executive
Average age3939
Gender ratioMale, 60.1% Female, 39.9%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing manager and marketing executive duties and responsibilities

Internet marketing manager example responsibilities.

  • Manage company's PPC and SEO efforts, including all copywriting.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
  • Develop a deep understanding of the in house CMS system.
  • Promote proper use of HTML language and stays abreast of developing HTML standards.
  • Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Internet marketing manager vs marketing executive skills

Common internet marketing manager skills
  • Email Campaigns, 9%
  • Search Engine Optimization, 8%
  • Content Strategy, 7%
  • Marketing Campaigns, 5%
  • Digital Marketing, 5%
  • Online Sales, 5%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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